Results of a study conducted for final year paper in Innovation and Entrepreneurship, Victoria University of Wellington Business School, MBA. Much of the primary information came from several sources: Statistics New Zealand, Michael Brackjovich, wine industry veteran and the driving force behind creating the climate and demand for change amongst New Zealand winemakers, Corporate Direct Wines (now called Winesale.co.nz after being sold to DFS) and other trade sources including Eurowine and web-based research. The paper earned an A+ grade, and several sample bottle of wine were consumed during the original presentation to industry judges from HSBC and Tradenz. Images are not owned by me. Phil Wollerman, MBA