This document outlines a national litter campaign strategy to engage commercial businesses. It discusses objectives like building awareness among key business sectors and getting their support for the campaign. The strategy involves initially contacting stakeholders by email and phone, then holding consultation meetings. It also details plans for a pilot program testing recycling on-the-go and measuring litter in specific areas. The key message is that businesses need to take responsibility for the litter they contribute and support national efforts to reduce waste.
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Advertising is the ability to sense and interpret the message, if it doesn't sell, it isn't creative. Adinn advertising service in India , identifies the potential customers and improvise the brand building for clients based on their demands. . To know more details about their services, visit https://www.adinn.com/
Advertising is the ability to sense and interpret the message, if it doesn't sell, it isn't creative. Adinn advertising service in India , identifies the potential customers and improvise the brand building for clients based on their demands. . To know more details about their services, visit https://www.adinn.com/
A communications plan developed for Blue Bell Creameries' recent Lysteria outbreak. Includes company information, landscape and competitor analysis and recommended strategies leveraging integrated marketing and corporate social responsibility (CSR).
Co-created with Adam Scheidler.
Presentation for a paper to discuss sponsorship and its development and a short case study on how sponsorship can work for a Malaysian company outside of its main industry as well as worldwide.
Internet of Things (IoT) - We Are at the Tip of An IcebergDr. Mazlan Abbas
You are likely benefitting from The Internet of Things (IoT) today, whether or not you’re familiar with the term. If your phone automatically connects to your car radio, or if you have a smartwatch counting your steps, congratulations! You have adopted one small piece of a very large IoT pie, even if you haven't adopted the name yet.
IoT may sound like a business buzzword, but in reality, it’s a real technological revolution that will impact everything we do. It's the next IT Tsunami of new possibility that is destined to change the face of technology, as we know it. IoT is the interconnectivity between things using wireless communication technology (each with their own unique identifiers) to connect objects, locations, animals, or people to the Internet, thus allowing for the direct transmission of and seamless sharing of data.
IoT represents a massive wave of technical innovation. Highly valuable companies will be built and new ecosystems will emerge from bridging the offline world with the online into one gigantic new network. Our limited understanding of the possibilities hinders our ability to see future applications for any new technology. Mainstream adoption of desktop computers and the Internet didn’t take hold until they became affordable and usable. When that occurred, fantastic and creative new innovation ensued. We are on the cusp of that tipping point with the Internet of Things.
IoT matters because it will create new industries, new companies, new jobs, and new economic growth. It will transform existing segments of our economy: retail, farming, industrial, logistics, cities, and the environment. It will turn your smartphone into the command center for the both digital and physical objects in your life. You will live and work smarter, not harder – and what we are seeing now is only the tip of the iceberg.
contemporary trends in marketing, green marketing, principles of green marketing, need for green marketing, importance of green marketing, challenges, Digital marketing, advantages of digital marketing, limitations of digital marketing, Social and cause related marketing, need and importance of social marketing, ethics in marketing, need and importance of ethics in marketing, marketing in 21st century
PositioningBlue is a detergent that contains Sodium percarbonate.docxharrisonhoward80223
Positioning
Blue is a detergent that contains Sodium percarbonate, natural ingredient unique on the market for the removal of up to tough stains. It has a fresh scent that takes us back to nature. It also prevents the colors are desmerezcan washed after washed, making the experience a unique and durable for your clothes. Its position is based on its slogan "The power of Blue", used in the media especially on digital, in its marketing campaign. " Their packaging as well as its ingredients are composed of eco-friendly materials that help to safeguard our environment. In addition to being lightweight, easy to carry and store packaging and above all economical, perfect for the market that is Blue.
KW made a "Canvas technique" of their model of business in order to add value to their ideas and present your product in an organized way, while promoting it develops:
Strategy and objectives
General strategy
Grow by 7% per year over a period of four (4) years through increase in the sale of the product and image change jobs. On the other hand, is their interest retain existing customers and attract new. After having evaluated the market analysis, SWOT analysis, w poses the following strategy:
· Add new places of sale of the product at strategic points reaching more customers.
· Add a new product design, renewing the image.
· Therefore, it will be distributing product samples at fairs, conventions, moles, festivities and activities nonprofit in newspapers, hotels and guest house, focused on social classes middle and low to maintain and enter new markets.
· Through advertising exchanges, will be the logo in different media, social networks and programs.
· There will be a call center for information in general and service to the client in order to keep customers informed and answer or channel any doubt or question
Specific objectives
After implementing different strategies, identified analyzed competitive intelligence systems, w formulated the following objectives:
1. to be the leading brand in the market of detergent for washing clothes. Create new navies with the community maintaining quality standards.
2. produce an annual yield of 7% on investment.
3 impact new customers with an intense promotion in low-income sectors.
4. create and promote ecological awareness and the proper use of natural resources in our customers.
5. implement new technological tools for the analysis of data-based decision making and improve the quality of the product.
6. increase the Blue detergent sales in different distribution channels.
Strategies of Marketing programs
Product
Blue in white container detergent, which highlights its logo blue, distinctive and refreshing, which lives up to its name. The company's goal is to cover and meet the different needs of people. This is why that Blue detergent has the following characteristics:
Diversity of odors as: Lavender, mountain, tropical fruits and fresh air breeze.
It keeps the colors vibrant and radiant whi.
Best Advertising Agency In India - Adinnadinnservices
Advertising is the ability to sense and interpret the message, if it doesn't sell, it isn't creative. Adinn advertising service in India , identifies the potential customers and improvise the brand building for clients based on their demands. . To know more details about their services, visit https://www.adinn.com/
Advertising is the ability to sense and interpret the message, if it doesn't sell, it isn't creative. Adinn advertising service in India , identifies the potential customers and improvise the brand building for clients based on their demands. . To know more details about their services, visit https://www.adinn.com/
A communications plan developed for Blue Bell Creameries' recent Lysteria outbreak. Includes company information, landscape and competitor analysis and recommended strategies leveraging integrated marketing and corporate social responsibility (CSR).
Co-created with Adam Scheidler.
Presentation for a paper to discuss sponsorship and its development and a short case study on how sponsorship can work for a Malaysian company outside of its main industry as well as worldwide.
Internet of Things (IoT) - We Are at the Tip of An IcebergDr. Mazlan Abbas
You are likely benefitting from The Internet of Things (IoT) today, whether or not you’re familiar with the term. If your phone automatically connects to your car radio, or if you have a smartwatch counting your steps, congratulations! You have adopted one small piece of a very large IoT pie, even if you haven't adopted the name yet.
IoT may sound like a business buzzword, but in reality, it’s a real technological revolution that will impact everything we do. It's the next IT Tsunami of new possibility that is destined to change the face of technology, as we know it. IoT is the interconnectivity between things using wireless communication technology (each with their own unique identifiers) to connect objects, locations, animals, or people to the Internet, thus allowing for the direct transmission of and seamless sharing of data.
IoT represents a massive wave of technical innovation. Highly valuable companies will be built and new ecosystems will emerge from bridging the offline world with the online into one gigantic new network. Our limited understanding of the possibilities hinders our ability to see future applications for any new technology. Mainstream adoption of desktop computers and the Internet didn’t take hold until they became affordable and usable. When that occurred, fantastic and creative new innovation ensued. We are on the cusp of that tipping point with the Internet of Things.
IoT matters because it will create new industries, new companies, new jobs, and new economic growth. It will transform existing segments of our economy: retail, farming, industrial, logistics, cities, and the environment. It will turn your smartphone into the command center for the both digital and physical objects in your life. You will live and work smarter, not harder – and what we are seeing now is only the tip of the iceberg.
contemporary trends in marketing, green marketing, principles of green marketing, need for green marketing, importance of green marketing, challenges, Digital marketing, advantages of digital marketing, limitations of digital marketing, Social and cause related marketing, need and importance of social marketing, ethics in marketing, need and importance of ethics in marketing, marketing in 21st century
PositioningBlue is a detergent that contains Sodium percarbonate.docxharrisonhoward80223
Positioning
Blue is a detergent that contains Sodium percarbonate, natural ingredient unique on the market for the removal of up to tough stains. It has a fresh scent that takes us back to nature. It also prevents the colors are desmerezcan washed after washed, making the experience a unique and durable for your clothes. Its position is based on its slogan "The power of Blue", used in the media especially on digital, in its marketing campaign. " Their packaging as well as its ingredients are composed of eco-friendly materials that help to safeguard our environment. In addition to being lightweight, easy to carry and store packaging and above all economical, perfect for the market that is Blue.
KW made a "Canvas technique" of their model of business in order to add value to their ideas and present your product in an organized way, while promoting it develops:
Strategy and objectives
General strategy
Grow by 7% per year over a period of four (4) years through increase in the sale of the product and image change jobs. On the other hand, is their interest retain existing customers and attract new. After having evaluated the market analysis, SWOT analysis, w poses the following strategy:
· Add new places of sale of the product at strategic points reaching more customers.
· Add a new product design, renewing the image.
· Therefore, it will be distributing product samples at fairs, conventions, moles, festivities and activities nonprofit in newspapers, hotels and guest house, focused on social classes middle and low to maintain and enter new markets.
· Through advertising exchanges, will be the logo in different media, social networks and programs.
· There will be a call center for information in general and service to the client in order to keep customers informed and answer or channel any doubt or question
Specific objectives
After implementing different strategies, identified analyzed competitive intelligence systems, w formulated the following objectives:
1. to be the leading brand in the market of detergent for washing clothes. Create new navies with the community maintaining quality standards.
2. produce an annual yield of 7% on investment.
3 impact new customers with an intense promotion in low-income sectors.
4. create and promote ecological awareness and the proper use of natural resources in our customers.
5. implement new technological tools for the analysis of data-based decision making and improve the quality of the product.
6. increase the Blue detergent sales in different distribution channels.
Strategies of Marketing programs
Product
Blue in white container detergent, which highlights its logo blue, distinctive and refreshing, which lives up to its name. The company's goal is to cover and meet the different needs of people. This is why that Blue detergent has the following characteristics:
Diversity of odors as: Lavender, mountain, tropical fruits and fresh air breeze.
It keeps the colors vibrant and radiant whi.
Sustainable Marketing_ Building Brands with Purpose in 2023.pdfFirstDigiAdd3
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This is the presentation current trends of marketing is given like we have green marketing , social marketing , relationship marketing. In new scenario of marketing.
A relatively new marketing strategy, Cause Marketing is built around the concept of aligning a brand or business with a charitable cause for mutual benefit. This is not about donations or simply fundraising, but instead about developing an integrated marketing plan with a cause related partner that fits with your brand identity and your company philosophy. We will show you how to research and identify the right cause for your brand, define the roles of the relationship, create a messaging platform, and how to engage your employees, vendors, partners and customers with the cause.
How to Build a Thriving Business by Giving BackRay Ocampo
There is more to business than focusing on the bottom line. Giving and corporate philanthropy are key to expanding your reach and fostering customer loyalty. Find out how giving back to your local community can help grow your business.
Prioritising Pharmacy Patient Care WebinarColin Thomson
Gordon Thomson, Principal Clinical Pharmacist, NHS Tayside discusses how they implemented PharmacyView, reducing their time spent on administrative tasks, enabling the more efficient deployment of staff resource and how they can now more easily identify priority patients on high risk drugs.
1. National Litter Campaign – Commercial Engagement
Objectives
Campaign Strategy
Key Target Audiences
Secondary Objectives
In Market
- Build awareness of campaign with key business sectors
- Key business sectors to engage in national campaign
- E mail key stakeholders
- Follow up phone call with stakeholders
- Hold Face to Face consultation meetings
- Get a commitment from organisation’s
- Promote Recycling on the Go
- Pilot program
- Campaign engagement until Nov 2011
- Campaign launch Spring/Summer 2012 TBC
PROPOSITION: BUSINESS NEEDS TO PLAY A PART IN REDUCING LITTER WASTEPROPOSITION: BUSINESS NEEDS TO PLAY A PART IN REDUCING LITTER WASTE
National Marketing
- Get business support & backing for National Campaign
Marketing Mix
National
Marketing
Digital
Local Marketing PR
Measurement
-Pilot program with Council, school and food on the go business
-Measurement in defined space such as tourist destination or retail park
Measurement
-Pilot program with Council, school and food on the go business
-Measurement in defined space such as tourist destination or retail park
- Engage with companies in the top 10 of producing litter
waste including “food on the go” consumers
- Large Shopping Centre’s
- Bids to target SMB business in specific locations
- Retail Consortiums
- Visitor Attractions with a focus on most popular
PR
- Opportunity for joint press releases
Local Marketing
- Materials that can be co-branded for retailers
Digital
- Business websites can cross promote the campaign
2. Engagement Plan
WHAT IS THE SINGLE MOST PERSUASIVE MESSAGE WE CAN CONVEY?
It’s about everyone taking responsibility – business needs to be part of the national litter prevention campaign
Business Key Objectives
•Build awareness of campaign with key business sectors through early engagement
•Key business sectors to support and engage in the national litter campaign
Secondary Objectives
•Recycling on the Go
Key Motivators for business
•Clean communities also have a better chance of attracting new businesses than those where litter is common, people feel safer. This might be a strong motivator
for a BID where a group of businesses get together to address litter.
•Financial penalties
•Guilt that business is part of the problem and needs to be part of the solution.
•Responsible Corporate governance, social responsibility is important to customers so important to business.
•Integrating positive behaviour into an individual’s sense of identity. For example making recycling being part of being a responsible citizen.
•Getting people to take litter home with them or recycle on the go
What are the challenges in gaining business support
•Business may not feel a sense of ownership if they don’t work with local authorities or schools
•The rise in fast food culture and the 24-hour society have contributed to the rising problem;
•Head offices could be located out with Scotland
•Companies may be signed up for other litter prevention programs so not willing to support programs.
•Recycling on the Go seems a key issue for business, but adds complexity to the campaign as the behaviour challenge is getting consumers to place in a bin.
Engagement
•The approach will be - Awareness meetings, engagement or buy in, supporting the campaign, followed by action
Target Audience
•Top 10 litter brands that are the source of littering in studies, as that’s where the campaign can make the biggest difference. (Backers of Love Where You Live
included McDonald’s, Wrigley’s, Imperial Tobacco).
•Companies with a large footprint in terms of stores will be able to reach a large audience
•Large shopping centres may have the greatest footfall traffic and help facilitate reaching a large audience
•Business bodies or consortiums can be a vehicle to get messages out to the audience
•Top 10 visitor destinations considered as they are a source of litter and could be good in measuring in a controlled environment.
Tactics to discuss
•What corporate responsibility and litter prevention programs they have in place, how can we use them to reach as many customers as possible eg in store posters,
packaging,
•Customer demographics
•Use of branding and requirements eg customising and local marketing requirements
•Joint PR opportunities
•Events eg using shopping centres to raise awareness
•Timing of campaign
•Websites promoting the campaign to customers
•The reach of an organisation in terms of stores
•How we can communicate with members for consortiums
•Pilot programs with key organisations – schools, LA’s and business 9eg Perth and Kinross Macdonalds challenge), stores with recycling on the go facilities,
destinations where measurement can be in a semi controlled environment
•Case studies
•Cross promotion of the campaign on web and social media