1. Internal Communications Brief
for a piece of Marketing Communications
Use this form to create an internal brief for the communications team. The information gathered can be used to make
decisions about who is best placed to carry out the work. In the following tables please enter the information required.
Internal Briefing Document
Date Request was Made
Proposed Delivery Date in Market
(Ensure this is a realistic
timeframe)
Your Name
Name of Communication
What types of Communication output are
required?
Media Relations Stakeholder Engagement Speaker Request
Graphic Design Image manipulation Website Creation
E mail Template APP creation Twitter Facebook
Other
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List key objectives of the Communication?
What is the Background to this Brief
What is the key message we need to convey
What are the deliverables?
1.
Who is the target market?
Specify Industry Type if relevant
Individuals (Members of Public)

2. What Region are we targeting?
UK (WRAP) Scotland Regional (Specify below)gfedcb gfedcb gfedcb
Are there previous examples of this work?
Reference Website
No
Yes (If yes list below)
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Who are the key Stakeholders:
What is their sign off process?
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Value of Budget:
Who Owns the Budget
Zero Waste Comms Dept