SlideShare a Scribd company logo
Taco Bell
ADV 492 Final Project
Zachary Chmill
Client History
 5,800 Restaurants in the U.S.
 80% are owned by independent
franchises.
 Founded March 21, 1962 by Glen
Bell at the age of 25.
 Bought by PepsiCo in 1978 and
grew rapidly.
 Revenue of 1.9 billion USD in
2009.
Challenges & Goals
 People do not believe in the quality
of Taco Bell products
 Show people about great deals
compared to other fast food chain
restaurants.
 Convince people that service is of
better quality and speedier than
other fast food chain restaurants.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Facebook
 Fans of Taco Bell can post their
thoughts on different food Taco
Bell has to offer.
 Can receive feedback from fans on
what types of deals Taco Bell
should include on their menu.
 Restaurant Locator Feature.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Twitter
 Announce new location openings
 Announce new deals and coupons
 People could print off coupons
directly from Taco Bell off from
Twitter
 Twitter would create a strong
“buzz” around everything going on
with the Taco Bell company.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Blogging
 Talk about different community events
Taco Bell has sponsored or been a part
of.
 Stories that Taco Bell are involved in that
would not be located on their website.
 Would shed a positive light on Taco Bell
 Also could just talk about different
entertaining events that Taco Bell has
been a part of.QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Public Relations
 Promote events and activities to
show that Taco Bell wants to be
part of the community
 Also can do press releases
announcing charitable donations,
etc.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Strategy Evaluation
 Google Analytics
 Adwords would be used late night and
geared towards a younger crowd
 Twitter Analytics
 Allows you to see which tweets caused
people to have a reaction on twitter.
 + Other web history applications to see
what people respond to and why.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
Budget Allocation
 Spread out evenly among most of
the media networks.
 Special emphasis on Blogging and
Public Relations.
Timeline
 Heavily advertise throughout the
whole year.
 Possibly more advertising in
summer months with a pulsing
media schedule.
QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

More Related Content

Viewers also liked

หนังสือแจ้งโรงเรียน 11
หนังสือแจ้งโรงเรียน 11หนังสือแจ้งโรงเรียน 11
หนังสือแจ้งโรงเรียน 11
พิชัย ตุ้งประโคน
 
Lec8 MECH ENG STRucture
Lec8   MECH ENG  STRuctureLec8   MECH ENG  STRucture
Lec8 MECH ENG STRuctureMohamed Yaser
 
¨قوة التفكير
¨قوة التفكير¨قوة التفكير
¨قوة التفكيرMohamed Yaser
 
Regiswordpress
RegiswordpressRegiswordpress
Contrato usnavy eds corta
Contrato usnavy eds cortaContrato usnavy eds corta
Contrato usnavy eds cortaAlejandro Hecht
 
Land of Immortals - Fanzine n.0
Land of Immortals - Fanzine n.0Land of Immortals - Fanzine n.0
Land of Immortals - Fanzine n.0
Ningyou Tsukai
 
Itecn453 social media
Itecn453 social mediaItecn453 social media
Itecn453 social mediaAhmad Ammari
 
Russian Neurosurgical Journal; Volume 4, Number 1
Russian Neurosurgical Journal; Volume 4, Number 1Russian Neurosurgical Journal; Volume 4, Number 1
Russian Neurosurgical Journal; Volume 4, Number 1
Surgical Neurology International
 
Partesdemicuerpo2
Partesdemicuerpo2Partesdemicuerpo2
Partesdemicuerpo2
Francisco Jesús Antiñolo
 
Lec10 MECH ENG STRucture
Lec10   MECH ENG  STRuctureLec10   MECH ENG  STRucture
Lec10 MECH ENG STRuctureMohamed Yaser
 
Monitore sua infraestrutura com o Elasticsearch
Monitore sua infraestrutura com o ElasticsearchMonitore sua infraestrutura com o Elasticsearch
Monitore sua infraestrutura com o Elasticsearch
Marcus Vinicius Leandro
 
حياة بلا توتر
حياة بلا توترحياة بلا توتر
حياة بلا توترMohamed Yaser
 
CIS 2303 LO2 Part 3
CIS 2303 LO2 Part 3CIS 2303 LO2 Part 3
CIS 2303 LO2 Part 3Ahmad Ammari
 
Salud dental- presentación
Salud dental- presentaciónSalud dental- presentación
Salud dental- presentación
Francisco Jesús Antiñolo
 
Harbor UCLA Neuro-Radiology Case 7
Harbor UCLA Neuro-Radiology Case 7Harbor UCLA Neuro-Radiology Case 7
Harbor UCLA Neuro-Radiology Case 7
Surgical Neurology International
 
1
11

Viewers also liked (20)

หนังสือแจ้งโรงเรียน 11
หนังสือแจ้งโรงเรียน 11หนังสือแจ้งโรงเรียน 11
หนังสือแจ้งโรงเรียน 11
 
Lec8 MECH ENG STRucture
Lec8   MECH ENG  STRuctureLec8   MECH ENG  STRucture
Lec8 MECH ENG STRucture
 
¨قوة التفكير
¨قوة التفكير¨قوة التفكير
¨قوة التفكير
 
Bam cap mang
Bam cap mangBam cap mang
Bam cap mang
 
Regiswordpress
RegiswordpressRegiswordpress
Regiswordpress
 
Contrato usnavy eds corta
Contrato usnavy eds cortaContrato usnavy eds corta
Contrato usnavy eds corta
 
Land of Immortals - Fanzine n.0
Land of Immortals - Fanzine n.0Land of Immortals - Fanzine n.0
Land of Immortals - Fanzine n.0
 
Vdoclip
VdoclipVdoclip
Vdoclip
 
Itecn453 social media
Itecn453 social mediaItecn453 social media
Itecn453 social media
 
Russian Neurosurgical Journal; Volume 4, Number 1
Russian Neurosurgical Journal; Volume 4, Number 1Russian Neurosurgical Journal; Volume 4, Number 1
Russian Neurosurgical Journal; Volume 4, Number 1
 
Partesdemicuerpo2
Partesdemicuerpo2Partesdemicuerpo2
Partesdemicuerpo2
 
Lec10 MECH ENG STRucture
Lec10   MECH ENG  STRuctureLec10   MECH ENG  STRucture
Lec10 MECH ENG STRucture
 
zhZh hk
zhZh hkzhZh hk
zhZh hk
 
Monitore sua infraestrutura com o Elasticsearch
Monitore sua infraestrutura com o ElasticsearchMonitore sua infraestrutura com o Elasticsearch
Monitore sua infraestrutura com o Elasticsearch
 
حياة بلا توتر
حياة بلا توترحياة بلا توتر
حياة بلا توتر
 
Sample Report
Sample ReportSample Report
Sample Report
 
CIS 2303 LO2 Part 3
CIS 2303 LO2 Part 3CIS 2303 LO2 Part 3
CIS 2303 LO2 Part 3
 
Salud dental- presentación
Salud dental- presentaciónSalud dental- presentación
Salud dental- presentación
 
Harbor UCLA Neuro-Radiology Case 7
Harbor UCLA Neuro-Radiology Case 7Harbor UCLA Neuro-Radiology Case 7
Harbor UCLA Neuro-Radiology Case 7
 
1
11
1
 

Similar to Taco Bell ADV 492

Tbadv492actual good version
Tbadv492actual good versionTbadv492actual good version
Tbadv492actual good versionZach Chmill
 
Top 5 tips on how to market your brand on tik tok (1)
Top 5 tips on how to market your brand on tik tok (1)Top 5 tips on how to market your brand on tik tok (1)
Top 5 tips on how to market your brand on tik tok (1)
chandrapalaperera1
 
TOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOK
TOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOKTOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOK
TOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOK
Elio M. Mendoza T.
 
social media marketing by TACO BELLS
social media marketing by TACO BELLSsocial media marketing by TACO BELLS
social media marketing by TACO BELLS
Vishakha Choudhary
 
Taco Bell Social Media Report for Q4 2015
Taco Bell Social Media Report for Q4 2015Taco Bell Social Media Report for Q4 2015
Taco Bell Social Media Report for Q4 2015
Unmetric
 
Learn youtube marketing
Learn youtube marketingLearn youtube marketing
Learn youtube marketingMainStream345
 
Toyota company our life presentation
Toyota company our life presentationToyota company our life presentation
Toyota company our life presentationnateter
 
Master YouTube Influence.pdf
Master YouTube Influence.pdfMaster YouTube Influence.pdf
Master YouTube Influence.pdf
Jenna Cullins
 
Youtube assignment
Youtube assignment Youtube assignment
Youtube assignment
balqees91
 
5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter Chat5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter Chat
Ogilvy Consulting
 
The power of brand advocates
The power of brand advocatesThe power of brand advocates
The power of brand advocates
✔ Antony Slabinck
 
The Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live ByThe Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live By
Vision Critical
 
A Twitter How-To in Seven Easy Steps
A Twitter How-To in Seven Easy StepsA Twitter How-To in Seven Easy Steps
A Twitter How-To in Seven Easy Steps
Matthew Homann
 
How To Make Money On YouTube
How To Make Money On YouTubeHow To Make Money On YouTube
How To Make Money On YouTube
Influencer Marketing Hub
 
Coffee Crew Retreat081509
Coffee Crew Retreat081509Coffee Crew Retreat081509
Coffee Crew Retreat081509
Square Martini Media
 
The And Digital Video Recorders
The And Digital Video RecordersThe And Digital Video Recorders
The And Digital Video Recorders
Christy Davis
 
Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!
Hanapin Marketing
 
Taco bellfinalpresentation
Taco bellfinalpresentationTaco bellfinalpresentation
Taco bellfinalpresentation
Fallon Hayes
 
Nmdl final taco bell_c_siekirk
Nmdl final taco bell_c_siekirkNmdl final taco bell_c_siekirk
Nmdl final taco bell_c_siekirksiekirkc
 
case study of fast forwarding blockbuster
case study of fast forwarding blockbustercase study of fast forwarding blockbuster
case study of fast forwarding blockbusterrubab afzal
 

Similar to Taco Bell ADV 492 (20)

Tbadv492actual good version
Tbadv492actual good versionTbadv492actual good version
Tbadv492actual good version
 
Top 5 tips on how to market your brand on tik tok (1)
Top 5 tips on how to market your brand on tik tok (1)Top 5 tips on how to market your brand on tik tok (1)
Top 5 tips on how to market your brand on tik tok (1)
 
TOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOK
TOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOKTOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOK
TOP 5 TIPS ON HOW TO MARKET YOUR BRAND ON TIKTOK
 
social media marketing by TACO BELLS
social media marketing by TACO BELLSsocial media marketing by TACO BELLS
social media marketing by TACO BELLS
 
Taco Bell Social Media Report for Q4 2015
Taco Bell Social Media Report for Q4 2015Taco Bell Social Media Report for Q4 2015
Taco Bell Social Media Report for Q4 2015
 
Learn youtube marketing
Learn youtube marketingLearn youtube marketing
Learn youtube marketing
 
Toyota company our life presentation
Toyota company our life presentationToyota company our life presentation
Toyota company our life presentation
 
Master YouTube Influence.pdf
Master YouTube Influence.pdfMaster YouTube Influence.pdf
Master YouTube Influence.pdf
 
Youtube assignment
Youtube assignment Youtube assignment
Youtube assignment
 
5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter Chat5 Secrets of a Celebrity #Twitter Chat
5 Secrets of a Celebrity #Twitter Chat
 
The power of brand advocates
The power of brand advocatesThe power of brand advocates
The power of brand advocates
 
The Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live ByThe Customer Revolution: 3 Remarkable Stories to Live By
The Customer Revolution: 3 Remarkable Stories to Live By
 
A Twitter How-To in Seven Easy Steps
A Twitter How-To in Seven Easy StepsA Twitter How-To in Seven Easy Steps
A Twitter How-To in Seven Easy Steps
 
How To Make Money On YouTube
How To Make Money On YouTubeHow To Make Money On YouTube
How To Make Money On YouTube
 
Coffee Crew Retreat081509
Coffee Crew Retreat081509Coffee Crew Retreat081509
Coffee Crew Retreat081509
 
The And Digital Video Recorders
The And Digital Video RecordersThe And Digital Video Recorders
The And Digital Video Recorders
 
Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!Your YouTube Strategy Is Boring. Let's Fix It!
Your YouTube Strategy Is Boring. Let's Fix It!
 
Taco bellfinalpresentation
Taco bellfinalpresentationTaco bellfinalpresentation
Taco bellfinalpresentation
 
Nmdl final taco bell_c_siekirk
Nmdl final taco bell_c_siekirkNmdl final taco bell_c_siekirk
Nmdl final taco bell_c_siekirk
 
case study of fast forwarding blockbuster
case study of fast forwarding blockbustercase study of fast forwarding blockbuster
case study of fast forwarding blockbuster
 

Recently uploaded

Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
DianaGray10
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
Kari Kakkonen
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
Product School
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
DianaGray10
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
Jemma Hussein Allen
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
Elena Simperl
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
Laura Byrne
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Product School
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
OnBoard
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
Elena Simperl
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
Dorra BARTAGUIZ
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
Sri Ambati
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Ana-Maria Mihalceanu
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
Product School
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Product School
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
Paul Groth
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
Alison B. Lowndes
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
ControlCase
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Prayukth K V
 

Recently uploaded (20)

Connector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a buttonConnector Corner: Automate dynamic content and events by pushing a button
Connector Corner: Automate dynamic content and events by pushing a button
 
DevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA ConnectDevOps and Testing slides at DASA Connect
DevOps and Testing slides at DASA Connect
 
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...
 
UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4UiPath Test Automation using UiPath Test Suite series, part 4
UiPath Test Automation using UiPath Test Suite series, part 4
 
The Future of Platform Engineering
The Future of Platform EngineeringThe Future of Platform Engineering
The Future of Platform Engineering
 
When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...When stars align: studies in data quality, knowledge graphs, and machine lear...
When stars align: studies in data quality, knowledge graphs, and machine lear...
 
The Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and SalesThe Art of the Pitch: WordPress Relationships and Sales
The Art of the Pitch: WordPress Relationships and Sales
 
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...
 
Leading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdfLeading Change strategies and insights for effective change management pdf 1.pdf
Leading Change strategies and insights for effective change management pdf 1.pdf
 
Knowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and backKnowledge engineering: from people to machines and back
Knowledge engineering: from people to machines and back
 
Elevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object CalisthenicsElevating Tactical DDD Patterns Through Object Calisthenics
Elevating Tactical DDD Patterns Through Object Calisthenics
 
FIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdfFIDO Alliance Osaka Seminar: Overview.pdf
FIDO Alliance Osaka Seminar: Overview.pdf
 
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
GenAISummit 2024 May 28 Sri Ambati Keynote: AGI Belongs to The Community in O...
 
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR EventsMonitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
 
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
AI for Every Business: Unlocking Your Product's Universal Potential by VP of ...
 
Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...Mission to Decommission: Importance of Decommissioning Products to Increase E...
Mission to Decommission: Importance of Decommissioning Products to Increase E...
 
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMsTo Graph or Not to Graph Knowledge Graph Architectures and LLMs
To Graph or Not to Graph Knowledge Graph Architectures and LLMs
 
Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........Bits & Pixels using AI for Good.........
Bits & Pixels using AI for Good.........
 
PCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase TeamPCI PIN Basics Webinar from the Controlcase Team
PCI PIN Basics Webinar from the Controlcase Team
 
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 previewState of ICS and IoT Cyber Threat Landscape Report 2024 preview
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
 

Taco Bell ADV 492

  • 1. Taco Bell ADV 492 Final Project Zachary Chmill
  • 2. Client History  5,800 Restaurants in the U.S.  80% are owned by independent franchises.  Founded March 21, 1962 by Glen Bell at the age of 25.  Bought by PepsiCo in 1978 and grew rapidly.  Revenue of 1.9 billion USD in 2009.
  • 3. Challenges & Goals  People do not believe in the quality of Taco Bell products  Show people about great deals compared to other fast food chain restaurants.  Convince people that service is of better quality and speedier than other fast food chain restaurants.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 4. Facebook  Fans of Taco Bell can post their thoughts on different food Taco Bell has to offer.  Can receive feedback from fans on what types of deals Taco Bell should include on their menu.  Restaurant Locator Feature.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 5. Twitter  Announce new location openings  Announce new deals and coupons  People could print off coupons directly from Taco Bell off from Twitter  Twitter would create a strong “buzz” around everything going on with the Taco Bell company.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 6. Blogging  Talk about different community events Taco Bell has sponsored or been a part of.  Stories that Taco Bell are involved in that would not be located on their website.  Would shed a positive light on Taco Bell  Also could just talk about different entertaining events that Taco Bell has been a part of.QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 7. Public Relations  Promote events and activities to show that Taco Bell wants to be part of the community  Also can do press releases announcing charitable donations, etc. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 8. Strategy Evaluation  Google Analytics  Adwords would be used late night and geared towards a younger crowd  Twitter Analytics  Allows you to see which tweets caused people to have a reaction on twitter.  + Other web history applications to see what people respond to and why. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.
  • 9. Budget Allocation  Spread out evenly among most of the media networks.  Special emphasis on Blogging and Public Relations.
  • 10. Timeline  Heavily advertise throughout the whole year.  Possibly more advertising in summer months with a pulsing media schedule. QuickTime™ and a TIFF (Uncompressed) decompressor are needed to see this picture.