This document discusses the innovation and adoption of the iPad by Apple. It provides background on Steve Jobs' announcement of the iPad in 2010. By the end of 2010, Apple had sold 15 million iPads, growing to 58.31 million iPads sold in 2012. The document also outlines Apple's distribution strategy through retail stores and online channels. It describes the innovation adoption process and how different groups served as innovators, early adopters, early majority and late majority for the iPad technology.
Presentation discusses the key reasons for considering mobile learning as a part of your training mix. Also covers ways to get started with mLearning quickly.
This document discusses mobile learning trends and applications from the perspective of Qualcomm. It notes that by 2015, over 300 million pre-K-12 schoolchildren will have personal learning devices. It also outlines how Qualcomm is using mobile learning to increase employee engagement, improve productivity, and enable access to information anywhere. Finally, it discusses future mobile technologies like augmented reality and context awareness that will further transform mobile learning.
The future of mobile learning in the workplace: Qualcomm Insightsgeoff stead
1. Qualcomm is a global leader in mobile technology with over 30,000 employees located worldwide.
2. Geoff Stead's mission is to use mobile technologies to simplify work and learning at Qualcomm. This includes apps to make work life easier and providing mobile content and support.
3. Qualcomm takes a "launch and learn" approach to mobile learning, continually testing and improving mobile apps and content based on employee usage analytics to meet the needs of its global, growing workforce.
There is No escaping Mobile Learning; not in today’s day and age.
With the massive proliferation of smartphones and tablets, and ever increasing bandwidths and speed of mobile networks – the entire planet has gone mobile quite literally.
In this situation, leveraging mobile devices for learning in workplaces is a great opportunity to enhance learning and performance.
The document discusses the innovation-decision process of adopting iPads in education. It describes how iPads can be used for reading ebooks, taking notes, accessing educational apps and the internet. Early adopters are identified as technology instructors, media specialists, and innovative teachers. The key to adoption is establishing need, information exchange, diagnosing issues, and gaining support to stabilize long-term adoption. Collaboration and 21st century mobile learning are benefits of iPads.
The presentation 'Corporate mLearning - The Future of Mobile Learning' encapsulates technologies that will impact/affect the Future of Mobile Learning & learning in general in the Workplace.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. Schools began receiving grants to implement iPads to replace textbooks. Key factors in the iPad's adoption included educational apps, discounts for schools, and teachers as early adopters influencing other educators. The iPad helped engage students in new ways of learning through apps, research, and replacing textbooks.
Presentation discusses the key reasons for considering mobile learning as a part of your training mix. Also covers ways to get started with mLearning quickly.
This document discusses mobile learning trends and applications from the perspective of Qualcomm. It notes that by 2015, over 300 million pre-K-12 schoolchildren will have personal learning devices. It also outlines how Qualcomm is using mobile learning to increase employee engagement, improve productivity, and enable access to information anywhere. Finally, it discusses future mobile technologies like augmented reality and context awareness that will further transform mobile learning.
The future of mobile learning in the workplace: Qualcomm Insightsgeoff stead
1. Qualcomm is a global leader in mobile technology with over 30,000 employees located worldwide.
2. Geoff Stead's mission is to use mobile technologies to simplify work and learning at Qualcomm. This includes apps to make work life easier and providing mobile content and support.
3. Qualcomm takes a "launch and learn" approach to mobile learning, continually testing and improving mobile apps and content based on employee usage analytics to meet the needs of its global, growing workforce.
There is No escaping Mobile Learning; not in today’s day and age.
With the massive proliferation of smartphones and tablets, and ever increasing bandwidths and speed of mobile networks – the entire planet has gone mobile quite literally.
In this situation, leveraging mobile devices for learning in workplaces is a great opportunity to enhance learning and performance.
The document discusses the innovation-decision process of adopting iPads in education. It describes how iPads can be used for reading ebooks, taking notes, accessing educational apps and the internet. Early adopters are identified as technology instructors, media specialists, and innovative teachers. The key to adoption is establishing need, information exchange, diagnosing issues, and gaining support to stabilize long-term adoption. Collaboration and 21st century mobile learning are benefits of iPads.
The presentation 'Corporate mLearning - The Future of Mobile Learning' encapsulates technologies that will impact/affect the Future of Mobile Learning & learning in general in the Workplace.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. Schools began receiving grants to implement iPads to replace textbooks. Key factors in the iPad's adoption included educational apps, discounts for schools, and teachers as early adopters influencing other educators. The iPad helped engage students in new ways of learning through apps, research, and replacing textbooks.
Lavacon 2014 - The state of mobile publishingVikram Verma
Mobile publishing adoption has become mainstream across organizations and geographies. Responsive design allows content to adapt to different screens but may not optimize the mobile experience due to high load times and short attention spans on mobile. Dedicated mobile sites and apps provide faster loading and a better optimized experience for mobile, though apps only work on certain devices and mobile sites require separate development and maintenance. The best approach depends on goals such as making legacy content mobile-friendly or optimizing the mobile experience.
Educ 7101 multi media presentation transcript.Troy Gordon
The document discusses the use of iPads as assistive technology tools for special education. It defines assistive technology as any device that helps bypass or compensate for learning deficits. The presentation argues that iPads are well-suited as assistive technology tools due to their portability and wide range of accessible apps that can address different disabilities. It also discusses factors influencing the adoption of new technologies in schools, such as targeting respected professionals and providing training and support.
The iPad was developed by Apple to address the need for a portable computer with a hidden keyboard that could enable interactive applications and student engagement. Apple's research and development team secretly developed prototypes for the iPad, led by Steve Jobs, though an early prototype was deemed better suited as a mobile phone and resulted in the iPhone instead. The first iPad had limitations like a lack of print or file sharing capabilities. It was manufactured secretly in China and initially distributed solely through Apple's website and stores before expanding to other retailers. Key agents in the diffusion of the iPad in education include innovative teachers, technology enthusiasts, and administrators who champion its use.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. For education, Apple offered discounts and free apps to encourage adoption in schools. Key early adopters driving diffusion included teachers, students, and technology specialists using iPads for activities like reading, research, and note-taking. Widespread adoption in education occurred as iPad workshops and decentralized diffusion through schools and communities took hold.
mLearnCon 2014 Featured Session: How Emerging Mobile Technologies Are Redefin...geoff stead
How Emerging Mobile Technologies Are Redefining the Concept of Content:
Presentation from my featured session at mLearnCon. I think there is a video from it. I'll update the link when I get it
http://www.elearningguild.com/mLearnCon/concurrent-sessions/session-details.cfm?session=5433
This document provides a modern perspective on the Agile Manifesto by examining how the technology and business landscape has changed since 2001. It notes that software is now ubiquitous, complexity has increased in products and teams, and projects still fail at a high rate. It then analyzes each tenet of the original Manifesto, arguing that some need to evolve to account for tools now enabling interactions and processes being more mature. The key idea is that individuals/interactions and processes/tools should be considered combined rather than prioritized over each other as the Manifesto states. This provides a framework to update agile principles for today's environment.
Tools and Techniques for mobile learninggeoff stead
Best Of mLearn: Geoff Stead of Qualcomm presenting an updated version of their mLearnCon2013 session, which was voted the Best Of mLearnCon.
An inside view on some of the apps developed by Qualcomm's mLearning team, why they build them, and some of the tools they use
This document discusses the potential of mobile technology in the workforce and learning. It begins by outlining how the mobile revolution has led to unprecedented connectivity worldwide. It then examines how mobile devices can enhance learning through their built-in features like cameras, sensors, and geolocation. The document also explores how the modern workforce is increasingly mobile and brings their own devices to work. It presents a case study of how a company implemented an onboarding mobile app to improve the new hire experience. Finally, it concludes that the workforce is changing dramatically and that organizations should leverage mobile to engage employees and boost productivity.
This document discusses recommendations for tablet use in schools regarding ergonomics, posture, and screen time. It notes that tablets are increasingly being used for long periods each day and outlines some health risks this can pose, such as neck, back, and eye strain from poor posture and screen positioning. The document recommends that schools address these ergonomic risk factors to protect student well-being and reduce health risks. It provides tips for mitigating issues, such as taking regular breaks, adjusting screen brightness and contrast, and allowing students to change postures frequently as they work.
The document discusses a tablet orientation for staff at Charlottesville City Schools. It introduces the BLAST (Blended Learning to Advance Student Thinking) initiative, which aims to enhance instruction and advance student thinking through blended learning environments. It notes that today's digital native students are experts with technology. The orientation then reviews the tablet model that will be used, its basic usage, features like touch screen and cameras, gestures, pre-installed software, and concludes with an activity for staff to complete.
Mobile learning encapsulates
all the training tools adapted to smartphones and tablets, whether in terms of their content, form, technology, teaching or learning methods.
The document discusses mobile technology and mobile marketing. It provides an overview of Linda Daichendt, the presenter, and her background in mobile consulting. The bulk of the document then focuses on explaining why mobile marketing is important and outlines various mobile marketing options like SMS, MMS, mobile apps, and mobile websites. It also shares consumer usage data and perspectives to demonstrate the growth of mobile and why mobile should be a key part of marketing strategies.
This document discusses calculating the return on investment (ROI) of mobile learning. It provides examples of benefits of mobile learning such as increased speed of training and sales. It also lists costs such as purchasing devices and developing content. The document encourages attendees to think of additional benefits and costs. Finally, it provides information on how to obtain a free white paper on calculating the ROI of mobile learning.
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
This document discusses learning innovation and the use of learning technologies. It provides examples of how different organizations have successfully used learning technologies and mobile learning to improve training outcomes. These include reducing training costs and times at Ford, improving management training at Ikea, and increasing the number of qualified radiologists in the NHS. It stresses that while the use of learning technologies is still emerging, taking a strategic approach is important given the speed of change. It also emphasizes that mobile learning in particular provides a significant opportunity to create learning and communications channels within organizations.
The document discusses the introduction and adoption of the Apple iPad in educational settings. It begins by outlining the need for more portable, lightweight technology to replace outdated devices in schools. It then covers the timeline of the iPad's introduction from 2010 onward using Rogers' model of the innovation-decision process. This includes the stages of knowledge, persuasion, decision, implementation, and confirmation. It also examines the types of early adopters and challenges of widespread adoption. In conclusion, the document advocates for iPads to modernize technology in schools by reducing costs while providing accessible, student-friendly tools.
The document discusses the introduction and adoption of the Apple iPad for educational purposes. It begins by outlining the need for more mobile and digitized learning tools to replace outdated classroom technology. It then details Apple's development and commercialization of the iPad from 2010 onward. Finally, it examines the process of iPad adoption in schools according to Rogers' model of diffusion of innovations, identifying innovators, early adopters, and challenges to widespread implementation.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. Schools began receiving grants to implement iPads to replace textbooks. Key factors in the iPad's adoption included educational apps, discounts for schools, and teachers as early adopters influencing other educators. The iPad helped engage students in new ways of learning through apps, research, and replacing textbooks.
This document discusses the innovation of the iPad by Apple. It provides details on the development and commercialization of the iPad over time, including key milestones like Steve Jobs announcing the iPad in 2010. It also analyzes the adoption of the iPad in educational settings using Rogers' diffusion of innovations theory, identifying different types of adopters like innovators, early adopters, and laggards. Factors influencing adoption rates like relative advantage, trialability, and observability are examined. The use of iPads in math, English, and other classrooms is explored, along with centralized and decentralized approaches to implementation.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. Schools began receiving grants to implement iPads to replace textbooks, and Apple offered educational discounts and free apps. Key change agents in the diffusion included teachers, administrators, and students who pioneered uses like reading ebooks, research, videos, and note taking. The decentralized diffusion in education has led to the iPad's critical mass as an innovative technology championed in schools.
Lavacon 2014 - The state of mobile publishingVikram Verma
Mobile publishing adoption has become mainstream across organizations and geographies. Responsive design allows content to adapt to different screens but may not optimize the mobile experience due to high load times and short attention spans on mobile. Dedicated mobile sites and apps provide faster loading and a better optimized experience for mobile, though apps only work on certain devices and mobile sites require separate development and maintenance. The best approach depends on goals such as making legacy content mobile-friendly or optimizing the mobile experience.
Educ 7101 multi media presentation transcript.Troy Gordon
The document discusses the use of iPads as assistive technology tools for special education. It defines assistive technology as any device that helps bypass or compensate for learning deficits. The presentation argues that iPads are well-suited as assistive technology tools due to their portability and wide range of accessible apps that can address different disabilities. It also discusses factors influencing the adoption of new technologies in schools, such as targeting respected professionals and providing training and support.
The iPad was developed by Apple to address the need for a portable computer with a hidden keyboard that could enable interactive applications and student engagement. Apple's research and development team secretly developed prototypes for the iPad, led by Steve Jobs, though an early prototype was deemed better suited as a mobile phone and resulted in the iPhone instead. The first iPad had limitations like a lack of print or file sharing capabilities. It was manufactured secretly in China and initially distributed solely through Apple's website and stores before expanding to other retailers. Key agents in the diffusion of the iPad in education include innovative teachers, technology enthusiasts, and administrators who champion its use.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. For education, Apple offered discounts and free apps to encourage adoption in schools. Key early adopters driving diffusion included teachers, students, and technology specialists using iPads for activities like reading, research, and note-taking. Widespread adoption in education occurred as iPad workshops and decentralized diffusion through schools and communities took hold.
mLearnCon 2014 Featured Session: How Emerging Mobile Technologies Are Redefin...geoff stead
How Emerging Mobile Technologies Are Redefining the Concept of Content:
Presentation from my featured session at mLearnCon. I think there is a video from it. I'll update the link when I get it
http://www.elearningguild.com/mLearnCon/concurrent-sessions/session-details.cfm?session=5433
This document provides a modern perspective on the Agile Manifesto by examining how the technology and business landscape has changed since 2001. It notes that software is now ubiquitous, complexity has increased in products and teams, and projects still fail at a high rate. It then analyzes each tenet of the original Manifesto, arguing that some need to evolve to account for tools now enabling interactions and processes being more mature. The key idea is that individuals/interactions and processes/tools should be considered combined rather than prioritized over each other as the Manifesto states. This provides a framework to update agile principles for today's environment.
Tools and Techniques for mobile learninggeoff stead
Best Of mLearn: Geoff Stead of Qualcomm presenting an updated version of their mLearnCon2013 session, which was voted the Best Of mLearnCon.
An inside view on some of the apps developed by Qualcomm's mLearning team, why they build them, and some of the tools they use
This document discusses the potential of mobile technology in the workforce and learning. It begins by outlining how the mobile revolution has led to unprecedented connectivity worldwide. It then examines how mobile devices can enhance learning through their built-in features like cameras, sensors, and geolocation. The document also explores how the modern workforce is increasingly mobile and brings their own devices to work. It presents a case study of how a company implemented an onboarding mobile app to improve the new hire experience. Finally, it concludes that the workforce is changing dramatically and that organizations should leverage mobile to engage employees and boost productivity.
This document discusses recommendations for tablet use in schools regarding ergonomics, posture, and screen time. It notes that tablets are increasingly being used for long periods each day and outlines some health risks this can pose, such as neck, back, and eye strain from poor posture and screen positioning. The document recommends that schools address these ergonomic risk factors to protect student well-being and reduce health risks. It provides tips for mitigating issues, such as taking regular breaks, adjusting screen brightness and contrast, and allowing students to change postures frequently as they work.
The document discusses a tablet orientation for staff at Charlottesville City Schools. It introduces the BLAST (Blended Learning to Advance Student Thinking) initiative, which aims to enhance instruction and advance student thinking through blended learning environments. It notes that today's digital native students are experts with technology. The orientation then reviews the tablet model that will be used, its basic usage, features like touch screen and cameras, gestures, pre-installed software, and concludes with an activity for staff to complete.
Mobile learning encapsulates
all the training tools adapted to smartphones and tablets, whether in terms of their content, form, technology, teaching or learning methods.
The document discusses mobile technology and mobile marketing. It provides an overview of Linda Daichendt, the presenter, and her background in mobile consulting. The bulk of the document then focuses on explaining why mobile marketing is important and outlines various mobile marketing options like SMS, MMS, mobile apps, and mobile websites. It also shares consumer usage data and perspectives to demonstrate the growth of mobile and why mobile should be a key part of marketing strategies.
This document discusses calculating the return on investment (ROI) of mobile learning. It provides examples of benefits of mobile learning such as increased speed of training and sales. It also lists costs such as purchasing devices and developing content. The document encourages attendees to think of additional benefits and costs. Finally, it provides information on how to obtain a free white paper on calculating the ROI of mobile learning.
K Cube Ventures is the leading early stage venture capital firm in South Korea. Learn more about our portfolio companies and what we do by viewing our 2014 Media Kit.
Website: http://kcubeventures.co.kr/en/
This document discusses learning innovation and the use of learning technologies. It provides examples of how different organizations have successfully used learning technologies and mobile learning to improve training outcomes. These include reducing training costs and times at Ford, improving management training at Ikea, and increasing the number of qualified radiologists in the NHS. It stresses that while the use of learning technologies is still emerging, taking a strategic approach is important given the speed of change. It also emphasizes that mobile learning in particular provides a significant opportunity to create learning and communications channels within organizations.
The document discusses the introduction and adoption of the Apple iPad in educational settings. It begins by outlining the need for more portable, lightweight technology to replace outdated devices in schools. It then covers the timeline of the iPad's introduction from 2010 onward using Rogers' model of the innovation-decision process. This includes the stages of knowledge, persuasion, decision, implementation, and confirmation. It also examines the types of early adopters and challenges of widespread adoption. In conclusion, the document advocates for iPads to modernize technology in schools by reducing costs while providing accessible, student-friendly tools.
The document discusses the introduction and adoption of the Apple iPad for educational purposes. It begins by outlining the need for more mobile and digitized learning tools to replace outdated classroom technology. It then details Apple's development and commercialization of the iPad from 2010 onward. Finally, it examines the process of iPad adoption in schools according to Rogers' model of diffusion of innovations, identifying innovators, early adopters, and challenges to widespread implementation.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. Schools began receiving grants to implement iPads to replace textbooks. Key factors in the iPad's adoption included educational apps, discounts for schools, and teachers as early adopters influencing other educators. The iPad helped engage students in new ways of learning through apps, research, and replacing textbooks.
This document discusses the innovation of the iPad by Apple. It provides details on the development and commercialization of the iPad over time, including key milestones like Steve Jobs announcing the iPad in 2010. It also analyzes the adoption of the iPad in educational settings using Rogers' diffusion of innovations theory, identifying different types of adopters like innovators, early adopters, and laggards. Factors influencing adoption rates like relative advantage, trialability, and observability are examined. The use of iPads in math, English, and other classrooms is explored, along with centralized and decentralized approaches to implementation.
The document discusses the diffusion of the iPad in education. It summarizes that Apple introduced the iPad in 2010 as a competitor to e-readers and netbooks, targeting consumers and education. Schools began receiving grants to implement iPads to replace textbooks, and Apple offered educational discounts and free apps. Key change agents in the diffusion included teachers, administrators, and students who pioneered uses like reading ebooks, research, videos, and note taking. The decentralized diffusion in education has led to the iPad's critical mass as an innovative technology championed in schools.
The document discusses the use of iPad tablets to address low student performance in mathematics at BHHS. It describes how only 11% of students currently score 65% or higher in math and the assistant principal wants to increase this to 65%. The document then provides background on the development and adoption of tablet technologies like the iPad in education. It discusses how iPads could create an interactive learning environment and increase student performance if used as an instructional tool in the BHHS math classroom.
This document discusses the history and adoption of the iPad created by Apple. It provides details on:
1. Steve Jobs first announced the iPad in 2010 and over 15 million iPads were sold by the end of that year, growing to 58 million by 2012.
2. iOS has had the largest market share of tablet operating systems, reaching over 50% in 2012, though Android tablets are growing quickly as well.
3. Apple has been very successful at marketing and distributing iPads through their retail stores, online store, and third party retailers, driving significant revenue.
4. The iPad went through an innovation adoption process with different types of individuals and organizations serving as early adopters through lagg
The document discusses the history and development of the iPad, including its introduction by Steve Jobs in 2010. It then covers research on the iPad's use in elementary schools, noting benefits like educational applications, portability, and long battery life. The document also examines the diffusion of the iPad through Rogers' innovation-decision process, identifying teachers and students as early adopters. It suggests strategies for adoption, including providing training and support, and decentralized implementation tailored to local needs.
The document discusses the introduction and adoption of the iPad in educational settings. It describes the iPad's features and capabilities for educational use. It also examines Apple's strategy in developing the iPad to fill a gap between laptops and smartphones. While initial problems with overheating and WiFi were encountered, adoption of the iPad among early adopters like teachers, administrators and students familiar with iTechnology has been growing. Wider adoption in education is expected to increase exponentially as its benefits become more widely observed and experienced.
This document discusses the innovation of the iPad by Apple. It provides details on:
- The development and commercialization of the iPad by Apple beginning in 2010.
- Market share and growth forecasts for tablet operating systems like iOS and Android between 2012-2016.
- Apple's strategy of distributing iPads through their own retail outlets.
- The adoption of iPads over time in businesses, schools, and individual users based on Rogers' diffusion of innovations theory.
The assistive technology landscape in 2012 scotland publiciansyst
The document discusses the assistive technology landscape for students with disabilities in higher education in 2012 and beyond. It defines assistive technology as any product or service that helps people with disabilities gain independence. While 85% of students with disabilities had not used assistive technology before university, 67.5% used it daily to help keep up with their studies. The technology landscape is shaped by trends in consumer technology as well as expectations of 21st century learners. Emerging technologies like gesture controls and digital identity tools may improve accessibility in the future. However, frequent app updates and the shift to web apps also present challenges to long-term support of assistive technologies.
Why iPad for education?
- A relief for students from heavy book bags.
- Ability to use thousands of educational applications that teach students while ensuring that they are fully engaged, paying attention, and having fun at the same time. This makes students LOVE learning.
- Allow students to correspond with teachers and vice versa
- Allow teachers to easily receive papers and homeworks on-line
- Preserve records of students’ work in digital portfolios
- Reduce printing and text book costs
The document discusses the potential use of iPads in classrooms. It describes how iPads could replace textbooks and give all students individual access to digital educational resources and the Internet. The iPad is lightweight, has many educational apps, and allows for continuous updates to content. Teachers would be key agents in adopting iPads, especially if they are convinced of the technology's benefits for student learning. A decentralized approach could allow schools and districts to pilot iPad programs before wider adoption.
The document discusses designing an iPad workshop for educators. The workshop will demonstrate practical applications of the iPad in educational settings and guide participants through using a range of essential apps. Participants will learn strategies for enhancing productivity, creativity, writing, and resource management. Hands-on activities will be emphasized and participants must bring their own iPad with 3G to download any required apps.
Company Profile
Main Competitors by Business Fields
Sales Mix of Apple Core Products
Market Share by Tablet & Smartphone Vendors
Business Model Canvas
SWOT-Analysis
Porter's five forces on APPLE
Strategy Integration Model
Key to Success
This document discusses launching a 1:1 iPad program at a school. It outlines reasons for implementing such a program, including creating a 21st century learning environment and augmenting the curriculum. It discusses positives of using iPads for education such as accessibility, mobility, and available educational apps. The document also covers practical considerations for implementation like wireless performance, insurance, app management, professional development, and pricing. It provides steps for rolling out an iPad program and developing supportive policies and procedures.
Introduction to becoming a Virtual Teacher Facilitator 2012Diane Shawe
Train to become a Virtual teacher facilitator and teach people from around the world.
Become a globally accredited Virtual Teacher Facilitator and have a long term career. www.expresstrainingcourses.co.uk
2014 SharePoint Enterprise Mobile StrategyJoel Oleson
Since the release of SharePoint 2013, Microsoft has been evolving their apps for iOS, iPhone, Android, and iPad. Some of the work on mobile for Excel, Word, PowerPoint for Mobile could be seen as the most significant improvements in the Office world.
20. iPad Innovation Time Line
April 3,
2010 End of 2010: 15 2012: 58.31
Introduction million iPads million iPads
of iPad sold sold
Http://liliputing.com/2011/01/apple-sold-nearly-15-million-ipads-last-year.html
Http://news.cnet.com/8301-13579_3-57540705-37/apples-fiscal-2012-in-
numbers-125m-iphones-58.31m-ipads/
21.
22. 1. Knowledge 2. Persuasion 3. Decision
Perceived Characteristics of
4. Implementation
Innovation
• Apple has relative
advantage with iPad
• Great compatibility for
users
• Increased observability
(Businesses, classroom,
individual lives)
• Triability of iPad spurs the
need to own one and
increases
5. Confirmation
23. Early Adopters Businesspersons and
Early Majority Organizations
Late Majority Households (some pilot
Laggards schools)
Individuals
Majority of schools in
education system
Welcome to the modern learning environment, which, due to the advanced technology of the millennial era, is global, mobile, flexible, networked, virtual, interconnected, better looking, smarter, more collaborative, intuitive, than thetraditional educational system,
In this presentation, I will go through the need that gives rise to the innovation of iPad tablet, the research problem, product development, commercialization, innovation-decision process, and S-curve.
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The Apple co-founder, a thinker, inventor, and innovator Steve Jobs introduced iPad, in 2010, only to die a year later.
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The need to bridge the gap between laptops and iPhones gave birth to iPads. The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads, which enabled Apple to gain its market shares. During the iPad introduction, Jobs updated the App Store, which provided mostly free apps, through iTunes, which runs on both Apple and Windows-based operating systems. Using the company’s website for posting key points of his message, Steve Jobs reached out to a global audience (Hopkins, 2012).
The iPad tablets became a second source of renaissance for Apple (Hopkins, 2012). Jobs, a keynote speaker, advertiser, and a marketer was able to convince the manufacturers and gain worldwide market, with advanced technologies (Murphy, 2011) in iPhones, iPods, and iPads,
From the development phase, Apple encountered some hardware and technological problems such as weak Wi-Fi, overheating, and low battery. These problems would lead to the introduction of iPad2 and later on mini-iPads. Existing and new customers Apple owners, government, business organizations, scholars, educational institutions, learners of all ages constitute the target market.
Oct. 3. And earlier this year, the largest retailer in the U.S., Walmart, indicated it hopes to sell the iPad by the end of 2010.Expansion of the iPad to more retail outlets is expected to increase Apple's sales of the device significantly. Expanded distribution channels, along with international rollout and increased supply, were cited as positives on Thursday by Piper Jaffray, which believes Apple will sell 21 million units in 2011.
Any one who owns iPads would testify that Apple has a sense of packaging, marketing, and distribution. Apple adopts a push-pull marketing strategy of iPads to enable the company to lead over Samsung, Motorola, Toshiba, Lenovo, and Acer. The iPad has set the standards for other devices, which the competitors manufacture (Fredette, 2012). Graziano (2012) provided data for the market share of the various competitors (table 1).
Apple used creative conferences invitation cards, that make customers excited about the product would present in the conference. The second step is the conferences it self, making the product touch people feelings by using emotional phrases for every feature of the product, and link it to people’s every day use. The third step is after the conference with the advertisements that also touch the people senses with impressive show of the product features and a special music that makes the consumer focus on the advertisement.
Initial price getting lower with further innovation in the product, with the introduction of iPad 2, iPad with retina display, and iPad miniªhttps://www.apple.com/ipad/compare/
Apple’s stores are among the most successful brick-and-mortar shops around, generating more revenue per square foot than any other retailer in the United StatesBetween December of 2011 and August of 2012, the Consumer Intelligence Research Partners (CIRP).surveyed 1,227 U.S. consumers who purchased an iPhone, iPad, or Mac, and found that while Apple Stores sold by far the most Macs and iPads during the period, they didn’t sell nearly as many iPhones as the company’s retail partners.40 percent of the iPads purchased by the survey sample during December 2011 and August 2012.