1. 2011 U.S. tablet consumer market

2. the tablet market

3. 2010: Apple reinvents the with the introduction of the iPad

4. and crosses chasm the into the mass market

5. …but it exists at the intersection of two product classes

6. approaching the tablet market

7. as with any new product class, are made…

8. that should be questioned

9. assumptions like

10. assumptions like

11. assumptions like

12. along with assumptions, requires…

13. understanding the terrain

14. and knowing flank where to

15. the solution

16. 2011 U.S. study

17. who we are: a new firm also at an intersection

18. who we are:

19. delivering big picture understanding

20. “ “ Far better an approximate answer to the right question, which is often vague, than an exact answer to the wrong question, which can always be made precise. - John Tukey, statistician

21. Contact us to participate in the 2011 US tablet market project inspireme@troubadourconsulting.com