Textual Analysis of Radio Adverts

3. The brand name ‘Tesco’ is introduced within the first 3 seconds of the radio
advert which allows people to know what company the advert is
broadcasting so they do not get confused
The quickness of the dialogue when explaining what is on offer connotes
the large amount that you can buy in the store, which attracts its target
audience of women as they are stereotypically the ones to go shopping so
they want efficiency and to be able to get everything they need in one place
It also easily attracts listeners and grabs their attention as
all the produce is said in a very comical tone
The fact that the advert dialogue is done by a male does challenge the
stereotype of women doing the shopping and having the domestic
‘stay at home’ role in the family as Tesco want to be more modern and
explain that men are more domestic nowadays
When the voice of Julie Walters fades in over the males voice, it attracts
the listeners as she is famous and people can associate themselves with
her and think that if she can shop there than they can, also by using a
celebrity is allows the audience to engage with the advertisement more

5. The foley sound of bustling voices of people, the chime of Big Ben, taxi horns, rain
and people saying ‘free paper’ automatically grab the audiences attention and
allow them to associate themselves with the fact that this advert is something to
do with London due to the sounds being stereotypically heard in London, however
the brand name for the advert is not announced straight away unlike the Tesco
advertisement
After the dialogue of ‘fancy trying something new this week’, the foley
sound of bustling London fades out sounds of sheep and birds is
introduced which connotes the fact that even though London is a big built
up city, people who live or are visiting London are able to visit farms which
will attract families with smaller children
The dialogue of the man then explains the farms you are able to visit
which allows people to gain social interaction and talk to other friends
and family who would be interested and go and visit them
At the very end, all of the foley sound fades out and a woman says ‘Transport
for London’ which now allows the listeners to know what company the advert
was promoting so they can then go and look into them deeper
The final tagline ‘every journey matters’ connotes the care the company has for its
users and how they are able to help you to make your journeys across London as
simple and as stress free as possible

7. The introducing dialogue ‘a full carvery’ tells the target audience of families that
this advert is promoting food, which engages them as everyone is stereotypically
interested in food and new places to eat
The Yorkshire accent of both the man and the woman connotes
the fact that the traditional roast dinner originated from Yorkshire
and they are proud to advertise the fact that the dish isn’t
anything fancy but it is good, hearty, family food that is enjoyed by
everyone
The tones of the voices of each person changes which could connote the age
difference between them which links to the target audience as they are targeting
families who will all be different ages
The dialogue explains where all the produce comes from which
grabs the audiences attention and makes them more inclined to
visit this restaurant if they know that their food will be good
quality and have been sourced properly
The last dialogue explains what the chefs do and use their tagline ‘home of
the roasts’ and the up beat non diegetic background music connotes the
happy and warm environment you will be in when you visit a Toby Carvery