The document proposes a t-shirt design centered around Kanye West and Jay-Z that utilizes their names in a pun for humor and appeal to teenagers aged 14-19 who are middle class, urban-based and not gender-oriented. The design will be in PNG format at 2400 by 3200 pixels and the proposal deadline is May 15, 2013, with an initial schedule outlined for mood boards, idea generation, font selection, production, and uploading the design to RedBubble and a blog by the deadline.