Szetela 25-3-08 Search Marketing Now Webcast
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David Szetela shares 10 lessons learned about paid search marketing from his experience running a PPC agency. The lessons include: (1) using mixed search and content campaigns, (2) understanding that keywords describe websites not just products, (3) using placement performance reports to optimize content ad sites, (4) making content ads more competitive, (5) targeting long tail keywords, (6) avoiding overly broad ad groups, (7) writing effective search ads, (8) optimizing landing pages, (9) simplifying B2B lead forms, and (10) using software for complex campaign management. Szetela provides his contact information and plugs the sponsor Marin Software's paid search management tools.
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This document provides information about browsers, search engines, and Google's preferences for websites. A browser allows users to access web pages stored on other computers connected to the internet. A search engine stores information about where web pages are located and helps users find relevant information. Google prefers keyword-rich and regularly updated content that satisfies user searches. Social media became very important to Google in 2010. The document also discusses search engine optimization techniques and pay-per-click advertising on Google.
Cim hull-oct2011-distr
The document discusses various online marketing strategies including search engine optimization (SEO), social media marketing, and pay-per-click (PPC) advertising. It provides tips on optimizing content, keywords, links, and metadata to improve search engine rankings. Additionally, it covers best practices for using social media platforms like Facebook, Twitter, LinkedIn, and YouTube to engage customers and drive traffic. Specific strategies mentioned include blogging, link building, video marketing, and advertising on social networks.
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1) The document provides an overview of using Google AdWords for advertising online. It discusses topics like the goals of online advertising, basic terminology used in AdWords, how to set up campaigns, select keywords, write ads, and optimize campaigns for success.
2) Key statistics are presented on the size of the US online retail market and Google's revenue from AdWords. Steps are outlined for setting up accounts, campaigns, keywords lists, ads, and tracking success.
3) Best practices are covered for writing ads, selecting keywords, structuring campaigns, and optimizing pages and bids to improve quality score and ad placement. Resources are provided for learning more about AdWords and online marketing.
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Szetela 25-3-08 Search Marketing Now Webcast
- 1. 10 Lessons Learned About Paid Search David Szetela, Clix Marketing Tuesday, March 25, 2008 1:00 PM EDT
- 5. 1. Mixed Search and Content Campaigns
- 6. 1. Mixed Search and Content Campaigns
- 14. Keyword in Title Action Verb Winning at Billards Get the Must-read Secrets – Winning At Billiards. Sign Up for Daily Emails! www.PokerBlasts.com/Poker+Winning Capitalized Words More Action at End Extra Words in Display URL 7a. Writing Great Ads
- 16. Search Term: Gallery Wrapped Photo
- 17. Search Term: Wedding Photo
- 18. Search Term: Dog Portrait
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