Szetela Smx Advanced Ads 2008
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Content ads need to clearly communicate the benefits of clicking to the user. They should convey that the ad is relevant to the user, describe what will be found on the landing page, and include a clear call to action. The quality score for content ads is based primarily on click-through rate and relevancy of the ad, landing page, and placement. Testing various bids is recommended to determine the best bidding strategy.
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https://www.britannica.com/event/Expo-Shanghai-2010
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- This presentation describes the beginning of a study Clix is doing on PPC Contextual Advertising – full results will be described at PPC Summit, SES Toronto and in an article on Search Engine Land. Give me your bizcard or send me an email to receive full version. This presentation describes info received from Google; will have specific input from Yahoo and Microsoft.