The document discusses systemic communication and developing an understanding of how life conditions, needs, values, and communication mutually influence each other. It presents an approach to communication based on analyzing individual and collective needs, mapping those needs to value systems, and correlating value systems with appropriate communication contents and mediums while considering archetypal communicators and audiences. Key concepts discussed include spiral dynamics, systemic thinking, values mapping, and different types of communicators.

1. Systemic communication Developing a better understanding for the mutual influence of life conditions, needs/values & communication Supporting human evolution through optimized human interactions …and the reverse…  VALERIE SAINTOT © 2006-2008 www.HolisticLeadership.eu SYSTEMIC communication Individual Collective Interior Exterior

2. SYSTEMIC COMMUNICATION Theoretical background Spiral Dynamics: Clare Graves, Don beck, Christopher Cowan Systemic thinking & Learning organisation: Peter Senge AQAL Ken Wilber Values mapping: Ken Hultman VALERIE SAINTOT © 2006-2008 www.HolisticLeadership.eu SYSTEMIC communication Individual Collective Interior Exterior Perspectives Systems Communicators

3. SYSTEMIC COMMUNICATION An approach to communication based on an individual and collective needs analysis a mapping of the above needs to value-systems a correlation between the value-systems and communication means (content & medium) a featuring of the archetypal communicators and the audience VALERIE SAINTOT © 2006-2008 www.HolisticLeadership.eu SYSTEMIC communication Individual Collective Interior Exterior Perspectives Systems Communicators

4. SYSTEMIC COMMUNICATION Spiral Dynamic / the model OVERVIEW The emergence of “the mature human being is an unfolding, emergent, oscillating, spiraling process marked by progressive subordination of older, lower-order behaviour systems to newer, higher-order systems as man's existential problems change” Clare Graves 1974 VALERIE SAINTOT © 2006-2008 www.HolisticLeadership.eu SYSTEMIC communication Survival Tribal Authority driven Rule driven Holistic Systemic Humanitarian Result driven

5. SYSTEMIC COMMUNICATION communicators OVERVIEW VALERIE SAINTOT © 2006-2008 www.HolisticLeadership.eu Mono system communicators Change system communicators Wizard communicators

6. SYSTEMIC COMMUNICATION communicators OVERVIEW VALERIE SAINTOT © 2006-2008 www.HolisticLeadership.eu Mono system communicators Change system communicators Wizard communicators

7. SYSTEMIC COMMUNICATION perspectives OVERVIEW VALERIE SAINTOT © 2006-2008 www.HolisticLeadership.eu Individual Collective Interior Exterior