2. Tell the team’s story on their
Road to the Final Four
Bring fans along
for the journey
Allow supporters to be
be part of the experience
Prepare and execute
a plan to capitalize on the
opportunity
Goals
3. Athletic Communications
- Patrick Herb (on-site)
- Brian Lucas (on-site)
- Brandon Harrison (on-site)
- Brian Mason (on-site)
- A.J. Harrison
Marketing
- Adam Ahearn (on-site)
- Kevin Kluender (on-site)
- Cary Bald (on-site)
Video Services
- Drew Scharenbroch (on-site)
- Jerry Mao (on-site)
Graphic Design
- Laurie Digman
- Julia Hujet
Planning
4. Game Attendance
Second Round – Omaha – 17,534
Round of 32 – Omaha – 17,563
Sweet 16 – Los Angeles – 18,809
Elite Eight – Los Angeles – 19,125
Final Four – Indianapolis – 72,238
NCAA title game – Indianapolis – 71,149
Total Attendance: 216,418
Welcome to the Big Stage
5. TVViewership
Second Round – vs. Coastal Carolina – 2.7 million viewers (TBS)
Round of 32 – vs. Oregon – 3.5 million viewers (TruTV)
Sweet 16 – vs. North Carolina – 6.9 million viewers (TBS)
Elite Eight – vs.Arizona – 8.8 million viewers (TBS)
Final Four – vs. Kentucky – 22.6 million viewers (TBS,TNT,TruTV)
Most-watched college basketball telecast in cableTV history / most-
viewed Final Four game in 19 years
NCAA title – vs. Duke – 28.3 million viewers (CBS)
Most-viewed NCAA title game in 18 years
TotalViewership: 72.8 million viewers
Welcome to the Big Stage
6. Sport Illustrated Cover
NewYork Times
A Strength Coach forWisconsin Uses an App That
Works More ThanThumb Muscles
USAToday
Wisconsin prefers results to star ratings
Rolling Stone
Bo Knows Basketball
Los AngelesTimes
Wisconsin Final Four team has a family tree with deep
coaching roots
Wall Street Journal
A Biased Case for the Wisconsin Badgers
National Coverage / Stories
7. • USAToday: In quest for Final Four,Wisconsin
can play and is playful
• USAToday:Wisconsin wins with a smile and a
laugh
• Associated Press: Badgers star Frank Kaminsky
laughs, leads team back to NCAA
• Associated Press: Frank theTank, stenographer
central:Welcome toWisconsin
• Associated Press:Wisconsin forward Nigel
Hayes versatile on and off floor
• YahooSports.com: Historically brutal tourney
run isn't weighing on these goofy Badgers
• ESPN.com:Wisconsin has its fun, but Badgers
mean business
• YahooSports.com: Laughter has been the
soundtrack toWisconsin's March success
• SI.com: Loose and can't lose:Wisconsin upsets
Kentucky to reach title game
• Time.com: 5ThingsThat Make Wisconsin’s
Nigel Hayes Off-Court Star of NCAATourney
• SI.com: Nigel Hayes is the off-court star of the
NCAA tournament
• CBS Sports:The Goofy Side of Frank Kaminsky
• ESPN.com: Nigel Hayes and hisWisconsin
teammates are fascinated by the NCAA
stenographer
• Sporting News.com: Badgers’ comedic timing
unmatched
• Cleveland Plain Dealer:Wisconsin,
stenography, and intellectual curiosity
• NBCSports.com:Wisconsin mixes business
with pleasure during quest to win a national title
• Rachel Maddow,Today Show
Fun-loving Badgers
11. Content
- Blog posts
- Photo galleries
- Video content
- Links to outside stories
Stats
- March 15-April 7: 4.9
million page views
- April 4-6: top three days in
site history in terms of page
views (603,697 unique visits)
- Frank Kaminsky bio:
141,536 unique page views
- All-Access page: 36,767
unique page views
UWBadgers.com
12. August 21 – February 26
27 issues
Average unique app views: 2,765
March 5 – April 9
Six issues
Average unique app views: 3,934
Varsity Magazine average
views were up 42% during
NCAATournament
Varsity Magazine
13. Raw stats
- 23 total videos
- 6,545,456 total views
- MBB Facebook: 3,133,316
- Main Facebook: 2,808,636
- YouTube:408,188
- Snappy: 195,316
- Average of 284,545 views
- 5 videos > 600,000 views
Top videos
- Kentucky highlights
- 1,556,741 views on Facebook
- 127,281 views onYouTube
- 44,840 views on Snappy
- Jump Around after Kentucky win
- 885,774 views on Facebook
- 18,248 views onYouTube
Videos
14. Raw stats
- 65 posts
- 39,360,440 people reached
- 605,545 per post
- 3,008,796 people engaged
- 46,289 per post
- 12 posts reached >1,000,000 people
- 8 posts had > 100,000 people engaged
Top posts
- Kentucky final score graphic
- 3,026,944 reached / 186,379 likes
- Jump Around video
- 2,054,144 reached / 807,426 views
- Arizona final score graphic
- 2,994,176 reached / 177,066 likes
Main Facebook
March 15-April 7
Stats via Facebook insights
15. Men’s Basketball Facebook
March 15-April 7
Raw stats
- 62 posts
- 23,923,744 people reached
- 385,867 per post
- 2,200,804 people engaged
- 35,497 per post
- 6 posts reached >1,000,000 people
- 3 posts had > 100,000 people engaged
Top posts
- Kentucky highlight video
- 3,043,028 reached / 1,556,741 views
- Kentucky final score graphic
- 1,475,072 reached / 95,946 likes
- Thanks Seniors! graphic
- 1,019,392 reached / 87,735 likes
16. Main Facebook Comparison
2014 Final Four vs. 2015 Final Four
2014
- 35 posts
- 13,373,312 people reached
- 371,481 per post
- 1,078,492 people engaged
- 29,958 per post
- 4 posts reached >1,000,000 people
- 3 posts had > 100,000 people engaged
- Added 48,837 likes (+8%)
Top posts
- Arizona final score graphic
- 1,243,136 reached / 75,464 likes
- Arizona locker room video
- 1,413,632 reached / 161,090 views
2015
- 65 posts (+86%)
- 39,360,440 people reached (+244%)
- 605,545 per post (+191%)
- 3,008,796 people engaged (+382%)
- 46,289 per post (+308)
- 12 posts reached >1,000,000 people
- 8 posts had > 100,000 people engaged
- Added 30,563 likes (+4%)
Top posts
- Kentucky highlight video
- 3,043,028 reached / 1,556,741 views
- Thanks Seniors! graphic
- 1,019,392 reached / 87,735 likes
17. MBB Facebook Comparison
2014 Final Four vs. 2015 Final Four
2014
- 42 posts
- 12,324,960 people reached
- 293,451 per post
- 1,089,378 people engaged
- 25,938 per post
- 3 posts reached >1,000,000 people
- 2 posts had > 100,000 people engaged
- Added 38,938 likes (+59%)
Top posts
- Arizona final score graphic
- 1,406,976 reached / 88,376 likes
- A. Rodgers locker room video
- 1,144,832 reached / 85,824 views
2015
- 62 posts (+48%)
- 23,923,744 people reached (+94%)
- 385,867 per post (+31%)
- 2,200,804 people engaged (+102%)
- 35,497 per post (+37%)
- 6 posts reached >1,000,000 people
- 3 posts had > 100,000 people engaged
- Added 30,717 likes (+10%)
Top posts
- Kentucky final score graphic
- 3,026,944 reached / 186,379 likes
- Jump Around video
- 2,054,144 reached / 807,426 views
18. Raw stats
- 375 tweets
- 14,685,140 people reached
- 39,088 per tweet
- 933,751 people engaged
- 6.37% engagement rate
- 44,166 RTs / 83,367 FAVs
- 345 interactions per tweet
- 19 tweets > 100,000 impressions
- 18 tweets > 10,000 engagements
Top tweets
- Kentucky final score graphic
- 331,894 impressions / 3,363 RTs
- Hotel after Kentucky win
- 230,540 impressions / 35,343 photo views
- Fun ride!
- 193,321 impressions / 20.4% engagement
@UWBadgers Twitter
March 15-April 7
Stats via Twitter analytics
28. Takeaways
Tell your story everywhere
- So many news options
- Different voices in different mediums
Be your own best advocate
- Publicize your content
- You are the experts
Be prepared
- Have a plan in place
- Right place/Right time
- Have the tools ready
- Know where your audience is
- No substitute for manpower
Be creative
