Synthesis Of Business Functions
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The document discusses how business decisions can affect a firm's value. It explains that a firm's value is determined by expected future cash flows. Key business functions that influence cash flows and value include strategic planning, organizational structure, production, marketing, and financial management. The document then discusses how IBM recently made several strategic decisions to increase its value, such as downsizing operations, revising product and pricing strategies, and investing in new opportunities. These decisions helped increase IBM's revenues and earnings while reducing operating expenses from 1992 to 2001.
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