The Image Capsule allows users to turn still images into interactive experiences by overlaying custom icons that link to additional multimedia content like videos, images, and links. It can be used to engage audiences and tell stories. The capsule can be updated anytime and shared across social media and embedded on websites to increase distribution. Analytics provide metrics on user engagement through the number of views, hovers, clicks, and time spent.

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A COMPLETELY NEW APPROACH TO
CONTENT MARKETING
Image CapsuleTM Overview

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Image Capsule
• The Image Capsule turns still images into interactive audience
engagements.
• Allows you to bring your content together to help you tell your story.
• Overlay technology allows placement of custom icons on digital
images that, when hovered over, open windows to additional
content.
• Content can include videos, audio clips, other
images, Facebook, Twitter, or links to other websites and
transactions.

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Image Capsule
FUNCTIONALITY

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Functionality – Design
The Image Capsule takes a
still photo, graphic, image
or infographic and turns it
into an interactive
platform that allows you to
tell a story and increase
engagement.
What makes the Image
Capsule unique is that it
can be updated at ANY
time while in distribution.

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Functionality – Tags
When a viewer moves
his/her mouse over the
image (or touches the
image on a tablet or smart
phone), the tags appear.
Each tag is completely
customizable and allows
for a point of interaction.
Tags can contain
video, images, links, social
sharing, slide
shows, transactions and/or
any other digital content.

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Functionality – Videos
Hovering over a video tag
shows the “play” function
and a description of the
video.

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Functionality – Videos
Clicking on that image
opens a video player inside
the Image Capsule that
plays the video.
Once the viewer has
watched the video, he/she
closes the video player and
is back inside the capsule
able to continue further
interaction.

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Functionality – Photos, Images, Graphics
The Image Capsule lets you
take your base image and
share other images.
Additional images help tell
the story and extend the
engagement.
You can add a caption to
give more detail.

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Functionality – Photos, Images, Graphics
Clicking on an image opens
the image where it’s
hosted on the web.

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Functionality – Links & Documents
Direct links to web pages,
documents, presentations
and links to other related
content can be placed on
the image to highlight
features, and tell the story.

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Functionality – Links & Documents
Each link can give more
information, and take the
viewer deeper into your
content.

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Functionality – Links & Documents
Clicking on a link opens
that web page.

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Functionality – Transaction / Call to Action
The Image Capsule
provides an opportunity to
direct the viewer to
complete a transaction,
buy your product, sign up
for an event or mailing list,
register for a course, get
more information, or any
other call to action that
makes sense for the brand.

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Functionality – Transaction / Call to Action
Clicking on the transaction
window will take you to a
web page that allows you
to complete that
transaction.

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Functionality – “Like” Facebook Page
Viewers can “like” your
Facebook page directly
from the Image Capsule.
When they hover over the
Facebook tag, a box
appears that allows them
to click “like” without
leaving the capsule.

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Functionality – Twitter Follow
Viewers can follow you on
Twitter directly from the
Image Capsule. When
they hover over the
Twitter tag, a box appears
that allows them to follow
you without leaving the
capsule.

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Image Capsule
SHARING - DISTRIBUTION

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Sharing
One of the most important
features of the Image
Capsule is its ability to be
shared easily via social
media, email, and
embedding to blogs and
websites. There is a
“Share Image” tag on
every capsule.

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Sharing
Clicking on the “Share
Image” tag opens a
interactivity box that
makes sharing the Image
Capsule easy.

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Sharing - Facebook
Clicking on the Facebook
icon opens a Facebook
sharing page that is
familiar to the user and
allows them to post an
update directly to their
wall.
Users can
enter their
own text.

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Sharing - Facebook
Post is shared to user’s
Facebook Profile.
Link is to Image Capsule.

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Sharing - Twitter
Clicking on the Twitter icon
opens a Twitter sharing
page that allows them to
send a Tweet. Tweet is then posted
to user’s Twitter feed.
Link goes back to
Image Capsule page.

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Sharing - Pinterest
Clicking on the Pinterest
icon opens a Pinterest
sharing page that allows
them to create a pin on
their selected board.

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Sharing - Pinterest
Post is shared to user’s
Pinterest Board.
Link is to Image Capsule.

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Sharing – Google+
Clicking on the Google+
icon opens a Google+
sharing page that allows
the viewer to post directly
to their stream.

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Sharing – Tumblr
Clicking on the Tumblr icon
opens a Tumblr sharing
page that is allows them to
post directly to their
dashboard.

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Sharing – Tumblr
Post is shared to user’s
Tumblr dashboard.
Image Capsule is active
and functional within
Tumblr.

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Sharing – Email
Clicking on the Email icon
opens an email window
that allows the viewer to
send an email to anyone.
Google+

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Sharing – Link Share
Sharing a direct link to the
Image Capsule is easy from
the share window.
Viewers simply copy the
link and send it to anyone
or use it anywhere.

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Sharing – Embed
Embedding the Image
Capsule to a blog or
website is easy from the
share window. Viewers
copy the embed codes and
paste them into their blog
or website.

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Sharing – Embed
Once embedded in a blog
or website, the Image
Capsule is fully functional
and ready for further
engagement.

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Image Capsule Mobile and Tablet Deployment
Image Capsule is fully
functional for mobile
viewing

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Image Capsule
Measurement / Analytics

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Measurement / Analytics
• NextWorks provides ongoing analytics with the
following data:
– # of image views (how many people actually saw the Image
Capsule)
– Hover rate
– Click through rate
– Average time spend on the image
– # of embeds
– # of hovers and click per tag

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Measurement / Analytics