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Expectancy Violations Theory
By Judee Burgoon
Key Names and Terms
• Judee Burgoon
• Personal space
• Edward Hall
• Proxemics
• Intimate distance
• Personal distance
• Social distance
• Public distance
• Expectancy
• Violation valence
• Communicator reward valence
• Paul Mongeau
Professor of Communication
University of Arizona
The “Elevator” Challenge
How do you behave when you are in the following
places?
Dean’s office
Classroom
Canteen
Cinema
How do you want other people to behave when they
are:
In the library
In your bedroom
Inside the jeepney
Close relationship
Friends and family
Acquaintance or colleagues
6-18 inches
18 in. – 4 ft.
Public speaking 4 - 12 ft.
10-25 ft.
Proxemics
Effective communicators adjust their
nonverbal behavior to conform to the
communicative rules of their
partners.
-EDWARD HALL
Proxemics: Study of people’s use of space
as a special elaboration of culture.
Edward T. Hall
What if the expectations were
violated?
Expectancy
What people predict
will happen, rather
than what they desire
Expectancy Violations Theory:
Under some circumstances,
violating social norms and
personal expectations is a
superior strategy to conformity.
Violation valence
perceived positive or negative
value assigned to breach of
expectations, regardless of the
violator
Communicator reward valence
sum of positive and negative
attributes brought to the
encounter, plus potential to
reward or punish in future
Paul Mongeau
studied men and
women’s
expectations for
first dates and
compared those
expectations
with their actual
experiences.
Research anchored on EVT
source
1. Teachers should strive for a moderately formal clothing style.
2. Teachers’ clothing does not have much impact on students’
impression if teachers have reward value.
Thank you!

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