This document provides the syllabus for a course on Enterprise 2.0 Tools for Knowledge Management and Collective Intelligence. The course introduces students to emerging web tools like wikis, blogs, and social networks and how they can be used to create and share knowledge in corporate settings. Students will gain hands-on experience using these tools through exercises and will complete a term project. The course will be taught through lectures, discussions, and lab work. Students will be graded based on participation, a midterm, and a final term project. Learning outcomes include understanding how web 2.0 tools work, designing enterprise 2.0 strategies, and gaining skills in using tools like social networks, crowdsourcing, and collaboration software.

1. T.C.
YEDITEPE UNIVERSITY
MBA
Knowledge and Innovation Management
COURSE DESCRIPTION & SYLLABUS*
C o u r s e C o d e & T i t l e: K I M5 0 3 / Enterprise 2.0
Tools for Knowledge Management and Collective Intelligence
C r e d i t s: ( 3 -0 -3 , E C T S : 8 )
S e me s t e r : Spring 2013
In s t r u c t or : Y i ği t K al af a t oğ l u
E - ma i l : yi c i t k@ g ma i l . c o m
Course Description:-----------------------------------------------------------------------------------------------------
This course introduces the Internet as a major facilitator of knowledge management and collective
intelligence. The focus is on a set of social, technological and economic trends combined together and
termed as web 2.0. The emerging tools such as wikis, blogs, prediction markets, recommender systems,
and social networks will be covered. Questions to be answered include how these tools are used to extract
and create knowledge and how they can be capitalized on in the corporate settings.
Course Objectives:-------------------------------------------------------------------------------------------------------
Students will gain practical skills through hands-on exercises, discussions, reading & literature reviews,
research and application.
Qualifications:------------------------------------------------------------------------------------------------------------
Knowledge on:
a. Web 2.0
b. Collective Intelligence
c. Social Media
d. Zero Moment of Truth
e. Crowdsourcing
f. Wisdom of crowds
g. Collaboration
Skills in:
Students will gain skills in using the Web 2.0 tools listed below:
a. Wikis, blogs, and podcasts
b. Idea & innovation management, crowdsourcing, social networks, communities of practice
c. Search & recommendation, tagging and bookmarking
d. Collaborative planning, micro-blogging, productivity software
e. Mashups, signalling (RSS)
In addition, students will gain competency in designing and implementing Enterprise 2.0 initiatives that
include the deployment of a mix of the tools mentioned above.
*
The syllabus is subject to change according to the students needs.

2. Method of Instruction:--------------------------------------------------------------------------------------------------
The course will be mainly lab centred, focusing on hands-on exercises. In addition, there will be lectures
and open discussions. Moreover, students will be required to prepare and present assignments and a term
project.
Examinations:-------------------------------------------------------------------------------------------------------------
The term project will be graded as the final.
Policy on Academic Integrity & Plagiarism:-----------------------------------------------------------------------
Academic integrity, plagiarism and cheating are taken seriously in this course. Any student violating the
University’s academic integrity policy will be subject to appropriate sanctions. Academic cheating and
Plagiarism is illegal and will not be tolerated. Anyone suspected of presenting others’ work as their own
will be given an F (0 points) on that assignment and will be subject to disciplinary action. This means
that you must learn to cite sources correctly and to include a works cited page for all your work. ANY
IDEA that is not your own must be cited, giving the author and page number (or web site and date
accessed), EVEN IF YOU DO NOT QUOTE THE AUTHOR.
Attendance and Participation:----------------------------------------------------------------------------------------
In accordance with the regulations of the university, all students are expected to attend at least 70% of
the classes. Students are required to be in class and leave the class on time, and fully participate in all
class discussions and activities in a meaningful way.
Course Requirements:-------------------------------------------------------------------------------------------------
This course requires students to attend and participate in classes, carry out and present assignments given
to them, prepare and present the term project.
Time Table:---------------------------------------------------------------------------------------------------------------
Week Topic
1 Introduction
2 Social Media vs New Media
3 Social Networks
4 Blogging & Corporate Blogging
5 Black Mirror Series #1 – Review.
6 Zero Moment of Truth (ZMOT) Reading: Page: 1-36
7 Zero Moment of Truth (ZMOT) Reading: Page: 37-61
8 Midterm
9 Crowdsourcing
10 Colloboration / Cloud Computing
11 Enterprise 2.0
12 Debate: Web 3.0 and Future of Social Networks.
13 General Review
14 Final Paper
Textbook:------------------------------------------------------------------------------------------------------------------
Students will follow and participate in K IM 5 0 3 F ace b o o k G r o u p f o r r e a di n gs .
Grading:-------------------------------------------------------------------------------------------------------------------
Student’s course grade is comprised of:
Participation 30 %
Midterm 30 %
Final 40 %
TOTAL 100 %
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3. Learning Outcomes:-----------------------------------------------------------------------------------------------------
Week 1:
Explain web 2.0 and its characteristics
Distinguish between web 1.0 and web 2.0
Gain an understanding on the technologies behind web 2.0
Define related terms such as collective intelligence, network effects, and crowdsourcing
Name the key web 2.0 tools
Week 2:
Describe enterprise 2.0 and related terms
Distinguish between the traditional enterprise and the new enterprise
Explain the drivers of shift to enterprise 2.0
Identify the benefits and risks associated with enterprise 2.0
Week 3 - 8:
Understand how the web 2.0 tools work
Explain benefits and risks of these tools
Gain skills in using these tools
Week 9 - 10:
Gain skills in designing and implementing an E2.0 strategy
Identify key factors for successful deployment
Recognize barriers against adoption
Explain how to assess the performance of an E2.0 strategy
Week 11:
Recognize key vendors in the market and their solutions
Explain how the software solutions compare to each other
Compare buy vs. build decisions for different cases
Week 12 - 13:
Present project, answer questions
Assess and criticize other students’ projects
Week 14:
General review
Questions and answers
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