The document discusses the concepts of reducing operational costs and improving productivity while promoting environmental sustainability. It highlights the issue of 'greenwashing,' where companies falsely market products as eco-friendly for profit, citing examples from the hotel industry. Additionally, it encourages individuals and communities to leverage social media for accountability and collaboration in advocating for better environmental practices.

1. download deck from slideshare.net
link provided at http://uber.la
Can we agree on this?
March 16, 2009
©© 2009 John McElhenney, No Rights Reserved

2. 1. Reduced operating costs,
increased productivity, use less
energy and water
2. Improved health due to improved
air quality (outdoors and
indoors)
3. Reduced environmental impact

3. @alexknowshtml (Alex Hillman) @juliegomoll
“Social media is just PR with new
tools. One of the tools are social
networks. Within a social network,
you socially network. :)”

4. P x P / (I – M) = T
People [multiplied by] Platform[divided by] an
Individual’s ability to express themselves
[minus]Misses or clash of style that degrade
the communication [equals]TRUST

6.  The practice of companies disingenuously
spinning their products and policies as
environmentally friendly, such as by
presenting cost cuts as reductions in use
of resources.
* Greenwashing was coined by NY environmentalist Jay Westerveld in an essay regarding
the hotel industry's practice of placing green placards in each room, promoting reuse of
guest-towels, ostensibly to "save the environment". Westerveld noted that, in most
cases, little or no effort toward waste recycling was being implemented by these
institutions, due in part to the lack of cost-cutting affected by such practice. Westerveld
opined that the actual objective of this "green campaign" on the part of many hoteliers
was, in fact, increased profit.-- Wikipedia

7.  Communities
 Twitter – RSS – Threads
 In Person
 By Affinities
 Passions

8.  Communities
 Twitter – RSS – Threads
 In Person
 By Affinities
 Passions

9.  Communities
 Twitter – RSS – Threads
 In Person
 By Affinities
 Passions

10. As an individual I can:
 Connect
 Speak Out
 Discover Better Solutions and Share Them
 Join Forces!

11. As a community of thousands we can:
 Demand Accountability
 Ask Questions
 RRR+RT
 Join Forces!
Re-Tweet

12. Thank You!
John McElhenney
follow me @ jmacofearth
http://uber.la