The document discusses how SWOT analysis can be used as a strategic planning tool. It explains that SWOT stands for strengths, weaknesses, opportunities, and threats, and involves evaluating internal strengths and weaknesses as well as external opportunities and threats. The document provides examples of how SWOT analysis can be used for marketing strategy, including for a specific product, as well as for personal development and career planning. It shows a sample SWOT analysis and how the results could inform developing a life plan and solutions.

1. .The SWOT
Analysis
What can it do for
you?

2. introduction
• SWOT Analysis: A strategic planning
tool (many types of strategies)
• Evaluating internal strengths,
weaknesses, external opportunities,
and threats
• Formulating strategies for success
Introduction 2

3. Understanding SWOT
Understanding SWOT 3
• Strengths: Internal factors,
competitive advantage,
unique capabilities
• Weaknesses: Internal factors,
disadvantages, limitations
• Opportunities: External
factors, market trends,
technological advancements
• Threats: External factors,
challenges, unfavorable
conditions

4. How can We use swot?
How can we use SWOT? 4

5. Marketing Strategy
Our product
• Understanding competitive advantages
• Target market segments
• Differentiation from competitors
• Development of marketing campaigns
• Positioning strategies
Marketing Strategy 5

6. Sample product swot
Strengths Weaknesses Opportunities Threats
• One of the biggest names in
the world
• Large financial resources
• Viewed as only an unhealthy
restaurant
• Low quality product
• Public wants heathier options,
not “healthy food” per se
(fresh, not frozen, free range,
etc)
• People still want others to
make their food for them
proven with 8% year over year
increase in sales for the
industry from 2022 to 2023.
• Gen Z and influencers
• Lots of companies are offering
healthier options and are
known for it (In N Out, Chik Fil
A, Chipotle)
• Public perceptions continually
change
Sample SWOT 6

7. Marketing Strategy
• Consider influencer marketing and target the positives about
our current offerings and push out the fresh burgers now
being offered (Quarter Pounder now made this way)
• Focus on positive changes to ingredients (less artificial
ingredients for example)
Marketing Strategy 7

8. SWOT For Personal Development
Who am I and what can I do?
• Evaluating skills, strengths, and weaknesses
• Informed career decisions
• Personal growth areas
• Areas for improvement
SWOT for Personal Development 8

9. Life Plan
I am good at Not So Good At Opportunities Threats, What can
hold me back?
• Budgeting
• Problem Solving
• Keeping a “cool head”
• Working in teams
• Art or creativity
• I can improve my oral and
written communication which
is a top skill in demand
according to LinkedIn
• Changing technology,
including AI
Sample Personal Plan Thanks to SWOT 9

10. Life Plan Solution
• I need to improve my skills by taking on classes at Mt SAC!
Sample Personal Plan Thanks to SWOT 10

11. Thank
you