Reebok started in England in 1958 and was acquired by Adidas in 2005. It has a loyal female customer base and offers products at a variety of price points globally. Reebok's strengths include segmentation, global reach, and international sponsorships, while weaknesses are poor marketing strategy and negative PR. Opportunities exist in social media marketing and increased interest in fitness, while threats include overreliance on footwear sales and unpredictable fashion trends.

1. SWOT
ANALYSIS
By
ROHAN GANGULY
SECTION – A
ROLL NO – 71
MBA-PS(TLM)
IISWBM,KOLKATA

2. Reebok started its journey back in 1890

3. It all began in England, in
1958, by a sibling duo –
Joseph and Jeff Foster
From
rhebok to
Reebok

4. In 1979, Paul B. Fireman, a
Marketer of Camping and
Fishing gear

6. Company
Type
Subsidiary |
Parent – Adidas
Market Cap |
Adidas
€58 Billion
(2020)
Annual
Revenue
€1.41 Billion
(2020)
Net Profit |
Adidas
€674 Billion
(20201

7. Products of
Reebok

8. Strengths :
Loyal Female base
Segmentation
Price range
Global Reach
Strong International
Sponsorship

9. Weakness:
Poor Marketing
Strategy
Negative PR
Stockpiling

10. Opportunities:
Social Media
Marketing
Heightened Interest in
fitness

11. Threats:
Over-reliance on
Footwear sales
Unpredictable Fads
Fluctuation of International
currency

12. Conclusions:
• Reebok has created a loyal base since its inception in the
1950s. They focused on an audience that was not addressed –
Women’s sports, which put them in the spotlight.
• Reebok has also worked to make its products available for
averaged income households, thus expanding their reach.
• Reebok has suffered many times due to failed advertising
stunts but has come up strong with great innovations in the
sports market and stayed at the top.
• Reebok uses multiple channels of digital marketing such as
SEO, Emailing and Content Marketing to promote and educate
its clients about newer products.