Introduction to the method of swot analysis through an example of Corvinus University Budapest

1. SWOT analysis in higher
education
Anna Németh
Corvinus University of Budapest
2015

2. Objective
• Introduction to SWOT-analysis
• Process of SWOT via an example of the CUB

3. Introduction
• Analytical method
• 1960s
• Businesses, organization
• Planning
• Efficiency
• Decision-making

4. Stengths Weaknesses
Opportunities Threats
Internal
External

5. Steps
1. Objective
– New program/service planning
– Choosing the right R&D program
– Allocation of scarce resources
– Efficiency
2. Method

6. Method 1: Idaho State University

7. Method 2: Iowa State University

8. Method 3: Alamo Colleges

9. Steps
1. Objective
2. Method
3. Analysis
1. Informed decisions
2. Choose opportunities in the light of strengths
3. Turn risks into opportunities

10. Example: CUB-SWOT
• Objective: more (fee paying) foreign students
at the university

11. CUB SWOT
Stengths
- The name
- Fee
- Location
- Multi-lingual faculty
- Building and accessibility
- Colleges
- Network in Hungary and globally
Weaknesses
- Lack of grants
- Lack of diversity
- Small number of bachelor degrees
- Understaffed
- Late response to the changing (market)
environment
Opportunities
- Continuous education
- Online education
- Network and partnership opportunities
Risks
- Decreasing funds
- Competition for student and faculty
- Lack of political representation
- Trending towards blue collar and technological
jobs

12. Analysis
• Marketing plan: strengths
• Weaknesses: which can be helped the fast and
cheapest?
• Opportunities: which can be reached in the
„leanest” way?
• How to turn risks into opportunities?

13. Comments
• Just one tool out of the many
• Diversity is the most important when doing
SWOT analysis
• PESTLE and Primo-F models
• Blue Ocean Strategy

14. Sources
• Rapid Business Intelligence: SWOT analysis for
schools|education|colleges|universities
• University of North Alabama SWOT analysis
• California State University Strategic Planning SWOT
analysis
• Alamo Colleges SWOT analysis Priorities Competetive
Factor Analysis
• University of Illinois Springfield Strategic Plan
Strengths, Weaknesses, Opportunities and Threats
(SWOT) Analysis
• Idaho State University SWOT Analysis Resource Page