The document outlines objectives and a SWOT analysis for collaboration between International Distribution Group and Michael R. Härdi. The objectives include developing new clients and markets, increasing brand identification and customer loyalty through new opportunities and services, and cross-selling group products. Strengths include networks and experience, while weaknesses include impatience and stubbornness. Opportunities include worldwide headquarters and reputation, while threats include political and economic instability. The realization section proposes increasing presence, cross-selling, promotions, headquarters contact, market presence, and high-quality services.

1. Collaboration between International Distribution Group & Michael R. Härdi
OBJECTIVES
°development of prospect clients
°increase turn over
°group consolidation internationally
°development of new business opportunities
°opening of new markets
°increase brand identification (the group exist since over 50 years!)
°customer fidelisation (loyalty) with new business opportunities, new services
°research and consolidation of new contacts from existing clients (snowball effect)
°cross-selling of intra-group products&services (referral marketing)
SWOT analysis
Michael R. Härdi 21.06.2015

2. ANALYSIS
STRENGTHS WEAKNESSES
my business and social network local and international little patience
my international attitude little stubborn
my working experience in various industries and countries very demanding, expecting from myself,colleagues and business partners
languages on business level sometimes some difficulty to disconnect from work
relationship skills
willingness and ability to learn
open minded
organizational skills
duty and travel flexibility
tenacious
sustained, persistent
diplomacy
curiosity
key account management
long experience in sales (products+services) B2B and B2C
capability of identification of all group services and of potential cross-selling
identification of new prospects, of potential key accounts
start up experience
OPPORTUNITIES THREATS
the group has headquarters (different jurisdictions) worldwide, close to client key risk management (reputational -and business risk)
political changes (new laws, new possibilities) political instability, political changes (new laws)
reputation of swiss companies lack of qualified personnel
the group offers various services (good for cross selling, customer retention) enlargement of automatic transmission of bank datas to all countries
new markets (politic of transparency)
diversification of business (markets) natural disaster (could affect global investments, real estare)
acting internationally, no period limitation of doing business weak and not serious competitor companies (reputational risk for industry)
the group has great reputation and is well established customs rules changes
natural skimming of poorly organized and prepared companies
growing opportunities in the local and international real estate business
strengthening of the purchasing power in the USA
many weak and not serious competitor companies (gain new clients)
Michael R. Härdi 21.06.2015

3. REALIZATION
HOW TO GET OUT THE BEST RESULT FOR THE COMING YEARS?
°high presence by customers & partners locally
°cross selling of the various services/products
°continous promotion and information of services & products offered by the headquarters
worldwide (newsletter, information evening)
°continous contact and meetings between the singular headquarters
°taking actions with each singular services dep. to increase the presence in the market
°organization of special events on a regularly base
°implementation and consolidation of high quality services
Michael R. Härdi 21.06.2015