This document discusses a lesson on the SWOT analysis for business ventures. It defines strengths, weaknesses, opportunities, and threats, and marketing strategies. Examples of each are provided, including McDonald's strengths as one of the largest fast food chains with strong brand recognition, and threats such as saturated markets and lawsuits. The lesson aims to help students identify their own SWOT factors and assess a business using the SWOT framework.

1. Differentiated Instructions
Understanding By
Design

2. • Title: Pinoy Entreprenor : A Series on
Filipino Money-making Ventures
( Business Basics 1 )
• Subject Matter: The SWOT Analysis
• Author: Maurice Checa- Sabio
• Copy Right: 2001
• Brief Description
This lesson will help the students identify their
strengths, and weaknesses, as well as opportunities and
threats. At the same time, it will aid them in organizing
these factors to help them increase their chances to
succeed in business.

3. KL1 : The students should be able to
define the Marketing strategies and SWOT
Analysis.
• Strengths – are positive or favorable
characteristics of a person.
• Opportunities – are conditions favorable to the
attainment of a goal.
• Weaknesses – are negative or unfavorable
characteristics of a person.
• Threats – are indications of possible harm or
trouble.
• Marketing Strategies – are courses of action one
does to sell the products or services
of a firm.

9. KL2 : The students are able to
identify the SWOT Analysis.
STRENGTHS

10. WEAKNESSES

11. opportunities

12. THREATS

13. KL3 : The students are able to
assess their own SWOT using the prescribed form. Ex.
McDonald’s corp.
1. Strength ???
2. Weaknesses ???
3. Opportunities ??
4. Threat ???

14. McDonald’s SWOT analysis
1. STRENGTH
• Largest fast food market share in the world
• Brand recognition valued at $40 billion
• $2 billion advertising budget
• Locally adapted food menus
• Partnerships with best brands
• More than 80% of restaurants are owned by
independent franchisees
• Children targeting
2. WEAKNESSES
• Negative publicity
• Unhealthy food menu
• Mac Job and high employee
turnover
• Low differentiation

15. 3.OPPORTUNITIES
• Increasing demand for
healthier food
• Home meal delivery
• Full adaptation of its new
practices
• Changing customer habits
and new customer groups
4. THREAT
• Saturated fast food markets in the
developed economies
• Trend towards healthy eating
• Local fast food restaurant chains
• Currency fluctuations
• Lawsuits against McDonald’s

16. KL4 : The students are able to
choose the best answer.
1. The presence of good skills among employees
is an example of __________.
a. Strength
a. Strength c. Opportunity
b. Weakness d. Threat
2. Insufficient marketing strategy is an example
of a/an__________.
b. Weakness
a. Strength c. Opportunity
b. Weakness d. Threat

17. 3. Having a good design is an example of a/an
__________.
a. Strength
a. Strength c. Opportunity
b. Weakness d. Threat
4. Availability of bank loans is an example
of a/an_____________.
c. Opportunity
a. Strength c. Opportunity
b. Weakness d. Threat
5. Cheap source of materials is an example
of a/an____________.
c. Opportunity
a. Strength c. Opportunity
b. Weakness d. Threat

18. 6. Inflation is an example of a/an__________.
d. Threat
a. Strength c. Opportunity
b. Weakness d. Threat
7. The use of obsolete machines is an example
of a/an_____________.
b. Weakness
a. Strength c. Opportunity
b. Weakness d. Threat
8. The high average earnings of the market is an
example of a/an____________.
c. Opportunity
a. Strength c. Opportunity
b. Weakness d. Threat

19. 9. Strong competition in the market is an
example of __________.
d. Threat
a. Strength c. Opportunity
b. Weakness d. Threat
10. The reputation for producing quality
products is an example of a/an__________.
a. Strength
a. Strength c. Opportunity
b. Weakness d. Threat

20. Do you have
any question?

21. Thank you! 
Prepared by:
LEAH AMOR T. MAYO
TCP – TLE.