SWOT ANALYSIS OF INDIAN ECONOMY
JCE, MBA Belgaum
SWOT is an acronym (Short Form) for
Strength, Weakness, Opportunities and
SWOT analysis is an important tool for
audit and analysis of overall strategic
position of business as well as its
It takes into account all positive and
negative factors, Inside and outside of firm
that affects success.
SWOT analysis provides information that
helps in synchronizing firms resources and
capabilities with competitive environment
where firm operates.
India is the 8th
largest economy in
world in terms of Nominal
largest by purchasing
power parity (PPP).
India is one of the fastest
Developing Economic Superpower
with potential to become the world's
3rd largest economy by 2020 .
India is the16th-largest
exporter and the 8th-largest
importer in the world.
The economy slowed to around 5.0%
for the 2012–13 fiscal year compared
with 6.2% in the previous fiscal.
India's GDP grew by 9.3% in 2010–11;
thus, the growth rate has nearly halved
in just three years. GDP growth rose
marginally to 4.8% during the quarter
through March 2013, from about 4.7%
in the previous quarter.
Archana Bhatia Associate Prof. Head and Dean Department
of Commerce DAV College Faridabad
(SWOT Analysis of Indian tourism Industry)
Deepika Jhamb1 Ravi Kiran2
1- Research Scholar & Teaching Associate, Thapar University, Patiala,
2- Professor, Thapar University, Patiala, India
Organized retail in India - Drivers facilitator and SWOT
High percentage of cultivable land.
Huge pool of labour force
Huge English speaking population,
availability of skilled manpower
Extensive higher education system, third
largest reservoir of engineers
Rapid growth of IT and BPO sector bringing
valuable foreign exchange
Abundance of natural resources
Very high percentage of workforce involved in
agriculture which contributes only 17.2% of GDP.
Around a quarter of a population below the poverty line
High unemployment rate
Poor infrastructural facilities
Huge population leading to scarcity of resources
Low literacy rates
Rural-urban divide, leading to inequality in living
Scope for entry of private firms in various sectors for
Inflow of Foreign Direct Investment is likely to increase
in many sectors
Huge foreign exchange earning prospect in IT and ITES
Huge population of Indian Diaspora in foreign countries
Huge domestic market: Opportunity for MNCs for sales
Vast forest area and diverse wildlife
Huge agricultural resources, fishing, plantation crops,
Global economy recession/slowdown
High fiscal deficit
Threat of government intervention in
Volatility in crude oil prices across the
Growing Import bill
Population explosion, rate of growth of
population still high
Agriculture excessively dependent on
• As India is known for it’s unity in diversity in
the same way Indian economy is also unified
blend of SO vs. WT.
• India has weakness but it is space of thinking
new ideas and perception, understand it as a
space of opportunities and transform into