4. as
~Founded by Peter Hooper in 2008
~Because he saw a market for healthy
, energizing drink
~Non-alcoholic, functional beverage.
5. CRESCENTS ACQUISITION BY PDB
MICHAEL BOOTH (CEO, PDB)
Saw his son’s drinking Crescent pure
They found the drink healthy and refreshing
Consumer demands for organic beverages were
increasing
Booth thought Crescent to be perfect match for PDB’s organic
9. ENERGY DRINK
1.$2.99 per Can (Avg. Pricing)
2.Age Group :- 18-24
3.Top 6 players account for 85% of
Revenue
4.Attracts comparatively lesser
consumer base
10. SPORTS DRINK
1.$1- $2 per Can ( Avg. Pricing )
2.Age Group :- 12-24
3.Top 2 players have 94% market share
4.Attracts higher consumer base
20. BEVERAGE DISTRIBUTION SYSTEM IN U.S.
MANUFACTURER
DISTRIBUTORS
(Adds 25% margin while selling to
retailer)
RETAILERS
(Adds 40% margin while selling to
customers)