8. FLAVOUR Lime juice, Lemon juice ,
small amounts of raw
cane sugar and green tea
ENERGY STIMULANT Guarana seeds
80 calorie serving
80 mg of caffeine/
serving
Fruits Mixed
12. PROS CONS
UNIQUENESS • HEALTH RISKS
NATURAL CAFFEINE • NECK TO NECK COMPETITION
PROMOTE MENTAL FOCUS • DECLINE IN CONSUMPTION OF
DRINK FROM PAST 6 months
PRICING STRATEGY : $ 2.75 over
conventional price of $ 2.99
• NEGATIVE MEDIA ATTENTION
NATURAL STIMULANTS for energy
boosters
• LESS CHANCES OF FUTURE
GROWTH
Attracted youth and men of age
18-24
• MAINTAINING QUALITY AT LOW
PRICE QUESTION’S COMPANY
REPUTATION
13.
14. PROS CONS
Low Sugar Content General Price is less as compared
to $ 2.75 for 8 –oz can
Attracted a wider consumer base
than did energy drinks
Competition with Top Brands
already dominating market
Wide and easy Availability Less women consumers
Sports drinks come in a variety of
sizes and average $1.00 to $2.00
for 12-oz. and 24-oz. containers.
Market is $2.2 billion less than
energy market
Act as energy booster, can
remove fatigue and helpful in
fitness
Less scope of expansion
considering present scenario
15.
16. •PROS •CONS
•Large Consumer Base • Feasibility Problem
•Rising popularity of natural
and organic ingredients .
• Primary focus on health
often results in missing out
on other consumer segments
•Consumers are now focused
and rely on healthy products
• Time consuming
considering distribution of
products
•Fitness ,being most
important in today’s time
makes organic beverage a
perfect product for use
•Organic beverages claimed a
price premium (on average
25%) over conventional
beverages of the same variety
• Quality products are
demanded by consumers and
they are willing to pay high
prices for it
ORGANIC
BEVARAGE