The document discusses the benefits of using WordPress as a content management system for website owners who lack technical skills and need to manage their site effectively. It provides a case study of New Horizons Childcare Center, which faced challenges with their static website and opted to switch to WordPress for greater control, ease of updates, and scalability. The features of WordPress are highlighted, including its low cost, user-friendly interface, and extensive customization options.

1. Switch to Wordpress
Easily Manage & Scale Your
business

2. Introduction
Most website owners lack control over their content,
expertise, and website budget. The fact is, you can manage,
update and grow your site without knowing HTML, CSS or
PHP. This eliminates the need to pay a webmaster every
time you want to make edits, add features or publish new
content.
Here’s a case study on how a daycare center grew their
website using a content management system solution called
Wordpress

3. Problem Overview
New Horizons Childcare center launched a static website to
promote their childcare center services here in Washington
D.C. Because of budgetary constraints they couldn't afford
to pay a third party website management company to
update their site.
Their current hosting platform, made it difficult to update,
edit and add pictures. Also due to increased competition,
the ability to influence purchasing behavior was vital in
converting visitors into customers.

4. The growing needs of NH childcare
• Communicate news and events
• Display videos for story telling
• Register for events and workshops
• Launch donation campaigns with fundraising
targets and transparency.
• Add photo gallery
• Manage newsletters, add and manage new
subscribers and email them from one interface.
• Tuition payment button
• Conduct a video tour
• Publish a blog

5. The Problem
The task: hire a web design company to upgrade the site.
Periodically add more pages and features every time their
needs grew. Since no one had skills or experience with
HTML, Adobe Dreamweaver, Photoshop or CSS, doing it
themselves was out of the question .

6. The Solution
Convert The New Horizon’s website to a
CMS Solution
(content management system).

7. Features & Benefits of WordPress
Features Benefits
Low cost It’s free!
Good support Easy-to-use Admin
Room for Growth Thousands of themes & plugins
Customizability Easy as writing an email
Do it yourself maintenance Built in tools and plugins
Media Tools Multiple subscription options
Scalability Caching helps!

8. Sample list of Plugins

9. Test Drive it for yourself
Login and see how easy managing your Wordpress website could be, from
adding new plugins, updating text, adding a video or creating forms.
Url: http://demo.tagglefish.com/wp-admin/
Username: taggle
Password: admin001

10. Contact
Kawani B
kawanib@tagglefish.com
site: tagglefish.com
Twitter: @tagglefish
Address:
3744 12th Street N.E Washington D.C