1. OCT15
PRESS & GUEST PREVIEW
OCT16-22
OPEN TO THE GENERAL PUBLIC

2. BEBRASILWILL
FEATURETHE
BESTIN
BRAZILIAN
INNOVATION
ANDUSER
EXPERIENCE
INACONCEPT
STORE
ENVIRONMENT
For the past 30 years Brasil has
been undergoing changes that are
crafting a new Brazilian identity.
The Inspiring diversity of the
country combined with the
collaborative culture of the
Brazilian people have placed our
country in a privileged place.
From technology to arts,
sustainability to gastronomy, Brazil
is becoming one of the most
influential and innovative countries
in the world.
And it’s just the beginning. Join us,
explore our novelties and live this
experience. Get to know why and
how this new Brazilian identity is
being shaped.
Experience a little more Brasil.
Be Brasil
APOP-UPEXPERIENCE
SHOWCASINGTHE
INNOVATORS
BEHINDBRASIL’S
THRIVINGINDUSTRIES.
THE EVENT WILL FEATURE ONE WEEK OF
ACTIVITIES IN OUR NEW YORK

3. © Copyright Profero LLC 2011-2012 - Confident
STICKERS
The hub features a Concept Pop-Up
store offering a Brazilian retail
adventure where visitors can acquire
exclusive and innovative products.
The Meet Brasil digital hall on the
ground floor showcases a visual
immersion that includes interactive
virtual tours of Brazilian cities,
created by Embratur; a guided tour
of Inhotim, Brasil’s renowned
contemporary art foundation, as well
as content about Brazil’s innovators.
On the 2nd floor, The Botequim, a
traditional Brazilian bar, will feature
trends in food and beverage
provided by Brazilian brands. It will
also serve as the setting for special
tastings as well as talks by Brazilian
innovators from a variety of
industries.
Our headquarters will be in the heart
of SoHo on the corner of West
Broadway and Broome. We’re taking
over nearly 10,000 square-feet of
retail space transforming it into a
virtual Brazil.
FASHION,BEAUTY,
SUSTAINABILITY,
FILM,ARTS,MUSIC,
DESIGN,ARCHITECTURE,
AEROSPACE,TECHNOLOGY,
FOODANDDRINK
will fend our NYC retail hub in October 2013!
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372 WEST
BROADWAY
Our headquarters will be
in the heart of SoHo on the
corner of West Broadway
and Broom.
We’re taking over an
11,000 square-foot retail
space in SoHo
transforming it into a
virtual Brazil.
The hub features a concept pop-up store providing a
Brazilian retail adventure where visitors can acquire exclusive
and innovative products. The digital hall on the ground floor
showcases a visual Brazil immersion that includes a visit to
Inhotim, Brazil’s renowned contemporary art foundation. And
on the 2nd floor, The Botequim, a traditional Brazilian bar
trends in food and drink by Brazilian brands.
FASHION, BEAUTY, SUSTAINABILITY, FILM, ARTS, MUSIC, DESIGN,
ARCHITECTURE, AEROSPACE, TECHNOLOGY, FOOD AND DRINK
372WEST
BROADWAY
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M: 32
Y: 100
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R: 253
G: 181
B: 21
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G: 203
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G: 187
B: 70
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B: 0
372 WEST
BROADWAY
Our headquarters will be
in the heart of SoHo on the
corner of West Broadway
and Broom.
We’re taking over an
11,000 square-foot retail
space in SoHo
transforming it into a

4. rito Santo
e Playground
an Plaza
w York City
bruary 16, 2014
ERGIC WITH THE BE BRASIL FESTIVAL TAKING PLACE IN NEW YORK EARLY OCTOBER,
STIVAL PROMOTES THE ARTS, DESIGN, FASHION AND INNOVATION FROM BRAZIL .
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C: 00
M: 32
Y: 100
K: 0
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G: 181
B: 21
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M: 20
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G: 203
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G: 187
B: 70
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B: 0
Jill Kraus, Chair
Susan K. Freedman, President
Nicholas Baume, Director & Chief Curator
PUBLIC ART FUND
cordially invite you and a guest to celebrate the opening of
Iran do Espírito Santo: Playground
TUESDAY, SEPTEMBER 10
11:30am
Exhibition Preview
Doris C. Freedman Plaza
60th Street & 5th Avenue
WEDNESDAY, SEPTEMBER 11
6:30pm
Public Art Fund Talk with Iran do Espírito Santo
The New School, John Tishman Auditorium
66 West 12th Street
RSVP by Thursday, September 5
development@publicartfund.org
Iran do Espírito Santo: Playground is made possible by
Itaú BBA, with support from Itaú Cultural in association with Be Brasil.
Special thanks to Mayor Michael R. Bloomberg; First Deputy Mayor Patricia E. Harris; Department
of Cultural Affairs Commissioner Kate D. Levin; Department of Parks & Recreation Commissioner
Veronica White; and Central Park Conservancy President Douglas Blonsky.
Public Art Fund exhibitions are supported in part by the National Endowment for the Arts and the
New York City Department of Cultural Affairs in partnership with the City Council.
PUBLIC ART FUND brings dynamic contemporary art to a broad audience in New York City by
mounting ambitious free exhibitions of international scope and impact that offer the public
powerful experiences with art and the urban environment.
FOR MORE INFORMATION VISIT WWW.PUBLICARTFUND.ORG
Brazilian Public Art Installation
in association with Be Brasil
The Be Brasil logo will be present in all collateral and on site signage
Sept 10th through February 16th
Be Brasil expands to
central Park with the
public art installation
by brazilian artist
iran do espírito santo,
in association with the
public art fund and
Bank itaú bba

5. BEBOLD.
BEINTRIGUING.
BESENSATIONAL
BEINGENIOUS.
BEBRASIL.
Wednesday October 16th
“Brazilian Design Today”
5:00 PM Designers Guto Requena and
Maurício Arruda
5:30 PM Designers Davi Deusdara,
Rafael Studart and Erica Martins
Thursday October 17th
“Innovative Companies in Brazil Today”
10:00 AM Chris Appleton COO of EMBRAER
“New Brazilian Flavors and Food Experience”
5:30 PM Chef Alex Atala, moderated by Adam
Sachs, Editorial Director followed by book signing
“D.O.M. *Rediscovering Brazilian Ingredients*”.
Friday October 18th
“Inhotim Contemporary Art Center”
11:00 AM virtual guided visit by Curator Allan
Schwartzman
“Brazilian Beauty Trends”
5:30 PM Cristiana Arcangeli of Beaty’ In
Tuesday October 22nd
“Innovation and Sustainability in Brazil Today”
10:00 AM Stan Bialowas Market Development
Manager at Braskem
BEBRASILTALKS
Wednesday, October 15th
8:30-9:30 PM, Alexia Bontempo
9:30-10:00 PM, DJ Greg Caz
Thursday, October 17th
6:00-8:00 PM, DJ Greg Caz
Friday, October 18th
8:00-9:00 PM, Kay Lira
Saturday, October 19th
8:00-9:00 PM, Eliano Bráz
Sunday, October 20th
6:00-8:00 PM DJ Greg Caz
Be Brasil Playlist by BMA
BEBRASILMUSIC

6. PARTICIPANTing inovators
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