1. Swiss Academia and the
Social Media Landscape
How to Utilize Social Media in Universities?
- Workshop -
24 Bled eConference, 14. June 2011
Hans-Dieter Zimmermann

2. Swiss Academia and the
Social Media Landscape
Objective: Train Swiss Universities to use social media effectively
„… program aimed at boosting the use of social media by Swiss
academic institutions.” (2011 – 2013)
Funded by Gebert Rüf Stiftung and the Swiss State Secretariat for
Education and Research
Run by Swissnex San Francisco –
Swissnex: a network of science and technology outposts run by
the Swiss State Secretariat for Education and Research (SER), in close
cooperation with the Federal Department of Foreign Affairs (FDFA).
(http://www.grstiftung.ch/de/portfolio/projekte/alle/y_2010/GRS-033-10.html)
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3. The Program: Participants
Universities Universities of Federal
University of Basel Applied Sciences Laboratories
University of Bern Bern University of Applied Sciences EAWAG
University of Fribourg University of Applies Science EMPA
Eastern Switzerland
University of Geneva Paul Scherrer
University of Applied Science
University of Lausanne Western Switzerland Institute
University of Neuchâtel Lucerne University of Applied WSL Forest, Snow,
Sciences and Art and Landscape
University of Zurich Research
University of Applied Science in
University of Lugano Business Administration Zurich
University of Lucerne Fachhoschule Kalaidos
University of St. Gallen University of Applied Science of
Southern Switzerland
EPFL
Zurich University of the Arts
ETHZ Zurich University of Applied
Sciences
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4. socialmediaswitzerland.org
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6. Resources provided
• Research papers
• Glossary
• Tool collection
• Strategy templates
• Collection of Social Media Policies in higher education
• Best Practice
• Case Studies
• …
• Study tours to
San Francisco
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7. Resources provided
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8. Experiences
Program just started …
Challenge:
Different levels of expertise and experiences among the participating
universities: Beginners to experts
Universities with strategies and budgets – and universities without
Learning from each other’s experiences
Get to know your colleagues
External moderation helpful
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