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1. Summer Internship Project Title
Arnav Gupta
PG No

2. Introduction
• During my six-week summer internship at BASKIN ROBBINS, a leading ice
cream manufacturer, my primary goal was to acquire a comprehensive
understanding of the industry and advance my professional capabilities. I
sought to deepen my insight into product development by immersing
myself in market trends, customer needs, and the intricacies of the food
sector. Specifically, I aimed to specialize in marketing tailored to the safety
industry, which entailed comprehending consumer behavior, segmenting
markets, and devising effective marketing strategies. This internship
bridged the gap between theory and practice, allowing me to apply
academic knowledge to real-world scenarios through involvement in
market research, marketing initiatives, and pertinent data analysis within
the food industry. I endeavored to enhance crucial professional skills like
communication, teamwork, and problem-solving by collaborating with
diverse teams in this dynamic business environment.

3. Purpose and Scope of report
• This report outlines my experiences and achievements throughout a two-
month internship at BASKIN ROBBINS, a distributor specializing in safety
equipment. It delineates my role in product development, utilizing market
research to enhance our offerings and explore novel designs.
Furthermore, it illustrates my engagement in marketing analysis,
employing data tools to understand consumer behavior and evaluate
campaign efficacy within the safety sector. The report underscores the
importance of collaboration, illustrating how I collaborated with cross-
functional teams to ensure cohesive product development and marketing

4. Limitations
• While my internship at BASKIN ROBBINS provided
significant learning experiences, I encountered
certain limitations. The six-week duration
constrained my involvement in complex projects to
some degree. Furthermore, restrictions on accessing
sensitive or confidential data limited my ability to
fully participate in marketing analysis. Additionally,
as an intern, my primary focus was on assisting
existing projects, which restricted my independence
to initiate autonomous endeavors.

5. WEEKLY REPORTS
• During my 6-week internship at BASKIN ROBBINS, I had the privilege of serving as a
marketing intern, closely working alongside experienced professionals in the
marketing department. This report aims to document my internship journey,
encompassing a range of experiences and insights gained during this period. From
the initial orientation phase to the concluding weeks, each week presented
distinctive challenges and opportunities for personal growth, facilitating the
acquisition of practical skills, a deeper understanding of marketing principles, and
meaningful contributions to the company’s marketing initiatives.
• Week 1: Orientation and Introduction During the first week, I familiarized myself
with the culture of BASKIN ROBBINS, participating in orientation sessions and
acquainting myself with the company's policies and procedures. Additionally, I
delved into BASKIN ROBBINS' rich history, mission, and values, laying a strong
foundation for my internship journey. This phase provided a comprehensive
understanding of BASKIN ROBBINS, offering insights into its goals, values, and
operational frameworks. I gained valuable insights into the company's core
principles and how they are applied in day-to-day operations. Moving forward, I
aim to shadow members of the marketing team to observe ongoing initiatives and
become familiar with BASKIN ROBBINS' marketing efforts.

6. • Week 2: Introduction to Marketing Department In the second week, I shadowed members of
BASKIN ROBBINS' marketing team, actively participating in meetings and observing the
progress of ongoing projects within the department. This immersive experience provided
valuable insights into various marketing activities, including social media campaigns and
market research projects. Through active observation and involvement, I deepened my
understanding of diverse marketing strategies and the importance of collaboration and
teamwork in achieving marketing objectives. My goal for the following week is to contribute
to minor tasks within existing projects and gradually take on more responsibilities
• Week 3: Market Research and Analysis During this week, I actively participated in BASKIN
ROBBINS' market research efforts, collecting and analyzing data on market trends and
consumer preferences. I familiarized myself with various research methodologies and
analytical techniques. This hands-on experience provided insights into the importance of
data-driven approaches in shaping effective marketing strategies. Looking ahead, my
objective is to compile the research findings into a comprehensive report to inform strategic
planning and decision-making processes.
• Week 4: Content Creation and Social Media Management In the fourth week, I assisted in
creating content for BASKIN ROBBINS' social media platforms, including scheduling posts and
monitoring engagement metrics. I learned about effective content creation practices and
utilized social media management tools. This experience gave me practical insights into
developing engaging content and managing social media channels to enhance online
presence and brand identity

7. SYNOPSIS
• During the summer, I had the privilege of interning at BASKIN ROBBINS, a
leading store of ice creams & shakes. My role involved collaborative work
within the marketing and sales departments, with the primary goal of
gaining practical knowledge of marketing through the creation of targeted
marketing strategies. Key Objectives:
• 1. Market Research: - Investigating consumer preferences for different
types of ice creams & shakes. - Analyzing market competition and the
variety of products available.
• 2. Marketing Strategy: - Formulating a comprehensive marketing strategy
for the promotion of new products, encompassing pricing, messaging, and
promotional channels. - Recommending detailed product information to
target audiences, providing ingredients information.

8. CONCLUSION
• In summary, my internship at BASKIN ROBBINS
has been enriching, providing me with
valuable insights, practical skills, and personal
growth opportunities in the field of marketing.
From conducting market research to
managing campaigns, each task presented
unique challenges, fostering critical thinking,
problem-solving, and collaboration skills.