External environmental analysis of frootoOLIUR RAHMAN
External environmental analysis of frooto
1. How strong are the industry’s competitive forces?
2. What are the driving forces in the industry, and what impact will they have on competitive intensity and industry profitability?
3. What market positions do industry rivals occupy—who is strongly positioned and who is not?
4. What strategic moves are rivals likely to make next?
5. What are the industry’s key success factors?
6. Is the industry outlook conducive to good profitability?
Appy Fizz is a product by Parle Agro, introduced in India in 2005. Appy Fizz consists of carbonated apple juice, and is used as the basis for cocktails and is a popular drink with the youth. After the success of Appy which was clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a carbonated grape juice.
The drink was the subject of a successful campaign of advertising at cricket matches in 2005-08.
Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under license from Parle Agro. Appy fizz nowadays is at a high demand. Appy fizz as opposed to the messaging hoax does not cause cancer.
Priyanka chopra is currently a celebrity endorser of Appy fizz.
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
External environmental analysis of frootoOLIUR RAHMAN
External environmental analysis of frooto
1. How strong are the industry’s competitive forces?
2. What are the driving forces in the industry, and what impact will they have on competitive intensity and industry profitability?
3. What market positions do industry rivals occupy—who is strongly positioned and who is not?
4. What strategic moves are rivals likely to make next?
5. What are the industry’s key success factors?
6. Is the industry outlook conducive to good profitability?
Appy Fizz is a product by Parle Agro, introduced in India in 2005. Appy Fizz consists of carbonated apple juice, and is used as the basis for cocktails and is a popular drink with the youth. After the success of Appy which was clean apple juice, Parle launched its sequel product as Grappo Fizz, which is a carbonated grape juice.
The drink was the subject of a successful campaign of advertising at cricket matches in 2005-08.
Appy Fizz is also manufactured and marketed in Bangladesh by Global Beverage Co Ltd. under license from Parle Agro. Appy fizz nowadays is at a high demand. Appy fizz as opposed to the messaging hoax does not cause cancer.
Priyanka chopra is currently a celebrity endorser of Appy fizz.
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
1. SSWWAAPPNNIILL SS.. GGAAIIKKWWAADD
INTERNATIONAL SALES & MARKETING PROFESSIONAL
Agrochemical | Agro Commodities | FMCG Industry
PROFILE SUMMARY
Accomplished Sales & Marketing Professional with excellent acumen in managing & monitoring International Sales &
Corporate Sales Operations including Tender Business, increasing sales growth & driving sales initiatives to achieve business goals.
Currently with FMC Corporation (Erstwhile Cheminova India), Sr. Manager – International Business, Africa & Asia.
Independently managing the entire Sales Life Cycle including Product Launch, Designing & Execution of Sales Strategic
Plan, Recruitment & Mentoring of field force, Driving Sales, Achieving Sales Target and Business Growth all across.
Geography Worked:- Tanzania, Kenya, Ethiopia, Rwanda, Uganda, Sudan, Egypt, Morocco, South Africa, Zimbabwe, Zambia,
Malawi, Mozambique, Madagascar, Nigeria, Ivory Coast, Cameroon, China, Indonesia, Bangladesh, Turkey, and Mauritius.
Distinction in launching new products, thereby, increasing the product portfolio and effectuating sales promotion as a part of
brand building & market development effort to enhance product awareness.
Enthusiastic, Self Motivated with an Entrepreneurial Approach; Possess Motivational Team Management style with a
record of building an efficient Sales team with almost zero attrition.
Core Skills: Sales Productivity, Marketing, Business Development, International Business, Client Relationship Management,
Strategy Planning, Channel Management, Distribution, Team Management, Coordination, Revenue Generation and judicious
utilization of resources
EMPLOYMENT DETAILS
FMC CORPORATION (Erstwhile CHEMINOVA INDIA) since May 2014 till date
Sr. Manager – Africa and Asia (International Business)
Key Highlights: Applied for Registration, Product Gamma cyhalothrin 60CS (VENTEX 60CS) in Malawi
Responsible for strategy formation and implementation for development of existing and new business in targeted market by
appointing distributor in particular country.
Identify and review market trends & competitor activities for obtaining understanding of crops, agriculture practises, pest, diseases
and major products which can be used on particular crop to control insect and pest.
Analysis of registration criteria for each country & update of competitors for their new registered products in market.
Liaison with purchase, factory, logistics / supply chain department and registration department.
Co-ordinate with SGS, India – Pre Shipment Inspection Institute & Geo Chem. India, for pre shipment inspection for respective
consignment.
Visited Place: Tanzania, Kenya, Ethiopia, Rwanda, Uganda, South Africa, Zimbabwe, Zambia, Malawi, Mozambique, Nigeria, China,
Indonesia, Bangladesh, and Turkey.
Developed new business in Zimbabwe, Zambia, Madagascar, Turkey, and South Africa
Attended: Shanghai World Expo Exhibition & Convention Centre (SWEECC), Shanghai, PR China (29-31 Oct‟14)
HERANBA INDUSTRIES LIMITED March 2013 – May 2014
The largest manufacturer of Synthetic Pyrithiods in India with manufacturing plant in Vapi, Gujarat
Manager – Africa and Asia (International Business)
Key Highlights
Successful new business development in countries Kenya, Uganda, South Africa, Zambia, Bangladesh, Nigeria,
Sudan, Rwanda and Madagascar
Registration for new products in Uganda, Kenya, Zambia, Bangladesh and Madagascar
Raised 100% sales value during March 2013 from INR 3.75 crore to INR 13.85 in May 2014
Spearheaded efforts in handling entire spectrum of activities related to marketing, business development and product development
by appointing distributor in particular country
Accountable for understanding the market, crops, agriculture practises, pest, diseases and major products which is been used on
particular crop to control insect and pest and accordingly select products to proceed for registration process by gathering the
requirement of registration in particular country
Liaison with purchase, factory, logistics / supply chain department and registration department.
Co-ordinate with SGS, India – Pre Shipment Inspection Institute & Geo Chem. India, for pre shipment inspection for respective
consignment.
Achieved Market Tour for South Africa, Zambia, Nigeria
Attended: Farm Chem International- 2013, Durban, South Africa | CHEMIXCIL – July 2013. Lagos, Nigeria
2. SULPHUR MILLS LTD. Jun’2010 – Feb’2013
Manager – Africa & Asia (International Business)
Key Highlights
Achieved growth up to 25% to 30% very year in Eastern and Southern African region
Achieved 80% growth value & volume in Bangladesh for Sulphur 80% WDG, in 2012
Responsible for strategy formation and implementation for development of existing and new business along with new product
registration in Tanzania, Uganda, Kenya, Rwanda, Ethiopia, Malawi, Bangladesh
Attended
Farm Chem International- 2011, Nairobi, Kenya | PMFAI Exhibition – 2012, Nairobi, Kenya
CHEMTURA CHEMICALS INDIA PVT LTD, India Jan’2010 – Jun’2010
Territory Manager (Distributors & Dealers)
Key Highlights
Introduced new product brand name RANBO, as a cotton herbicide in Maharashtra state for cotton growing farmers in month of
June 2010 at Akola district, Maharashtra.
Sales Development in Consultation with the sales executive, Field Development officer and distributors and provided Sales Training
for Dealers & Distributors for activities and pre-launch
MUKPAR TANZANIA LTD / EQUATORIA AFRICA LTD, Tanzania Jan’2009 – Dec’2009
Mukpar Tanzania is a leading distributor of Syngenta, Excel Crop Care, Dow Agro Sciences, Bayer crop science, Krishna Seeds, Mayford & Top
Harvest seeds, Fluence Agrichem, Habashir Agriculture, Hyderabad Chemicals, Asiatic Agricultural Ind. & Sulphur Mills
Manager - Marketing & Operation (East Africa)
Key Highlights
Handled Nursery Operation for Development of Improved Hybrid Variety Cashew Polyclonal Seedlings, Grafting, Management of
Scion Garden of Improved Variety of Cashew, Distribution Free the Improved Cashew Seedling to needful Farmer‟s in Mtwara and
Lindi Region of their respective District.
Organising Promotional Activities and training for Farmer‟s meeting with Syngenta, Field visits, Conducting Field Trials & Conducting
Demonstration / Seminar while launching New Product in Market. Organising Farmer‟s & Stockist Training on Pesticide, Insecticides,
Fungicides, Fertilizers, Improved Hybrid Seeds, Agricultural Implements and Agricultural practices in respective regions. Participated
in Annual Cashew Exhibition in Dar-es-Salaam and Annual Agriculture Input Exhibition in Mtwara Region.
EDUCATION
PGDABM from Garware Institute of Career Education and Development GICED, Mumbai University, 2008.
B. Sc (Agriculture) from Dr. Balasaheb Sawant Kokan Krishi Vidyapeeth, Dapoli, 2006.
PROJECTS UNDERTAKEN
Client: RASHTRIYA CHEMICALS & FERTILIZERS LTD.
Fertilizer promotion campaign of Sujala (19:19:19) in Daund, Pune (M.S.)
Analysis of Government of India‟s subsidy policy of urea in Yevatmal (M.S.)
Analysis of market share & potential of Sujala water soluble fertilizer in Yevatmal (M.S.)
ACCOLADES
Rural Agriculture Work Experience Programme at Savarda in Ratnagiri District.
One day workshop on “Solid waste Management-Vermicompost” a National awareness campaign 2005 organized at S.P College of
Horticulture in collaboration with BAIF Development and Research Foundation.
CERTIFICATIONS
United Schools Organization of India (Est. 1951) VEC for The United Nations.
Maharashtra Rashtrabhasha Sabha Pune
Certificate of Appreciation from Disabled Welfare Association. (Working for the Cause and Welfare of Disabled)
PERSONAL DETAILS
Date of Birth : 11th
February 1983
Languages Known : English, Kswahili, Hindi, Marathi & Gujrati
Address : Flat 303, „A‟ wing Laxman Arcade, cross Reti Bunder Rd, Opp Atithi restaurant, Dombivali (W), Thane.
Contact Details : Mobile: +91 7709545432 | Email: swapnil-gaikwad@live.com
Skype : Africafe12