The Clean India Mission is a national campaign launched by the Indian government in 2014 to clean streets, roads, and infrastructure across 4041 towns in India. The campaign aims to accomplish the vision of a "Clean India" by 2019, the 150th birthday of Mahatma Gandhi, at an estimated cost of over 62000 crore (US$9.7 billion). The objectives are to ensure 100% collection and processing of municipal solid waste, generate awareness about sanitation and its links to public health, and eliminate open defecation. Prime Minister Narendra Modi nominated nine public figures to promote the campaign.

1. Clean India Mission
स्वच्छ भारत अभभयान

2. Introduction
• Clean India Mission is a national level campaign by
the Government of India, covering 4041 statutory
towns to clean the streets, roads and infrastructure
of the country.
• This campaign was officially launched on 2 October
2014 at Rajghat, New Delhi, where Prime Minister
Narendra Modi himself wielded broom and cleaned a
road. The campaign is India's biggest ever cleanliness
drive and 3 million government employees and
schools and colleges students of India participated in
this event.

3. Objectives
• This campaign aims to accomplish the vision of
'Clean India' by 2 October 2019, 150th birthday of
Mahatma Gandhi and is expected to cost over 62000
crore (US$9.7 billion).
• 100% collection and scientific processing/disposal
reuse/recycle of Municipal Solid Waste.
• To generate awareness among the citizens about
sanitation and its linkages with public health.
• To eliminate open defecation.

4. Nominees
• Sir Narendra Modi nominates nine public
figures to propagate this campaign and they
are:-
1. Mr. Anil Ambani.

5. 2. Baba Ramdev
3. Kamal Hassan

6. 4. Mridula Sinha
5. Priyanka Chopra

7. 6. Sachin Tendulkar
7. Salman Khan

8. 8. Shashi Tharoor
9. The Team of TV series
“Taarak Mehta ka ooltah chasma”

9. Swachh Bharat Short Film
• NIT Rourkela PHD students have made a short film
On Swachh Bharat and they conveyed the message
that Swachh Bharat is not a one day event, it should
be part of our life, then only we can achieve our goal
Swachh Bharat (Clean India).

10. Clean India Mission

11. #CleanIndia
– “It’s not just only campaign its our responsibility to
clean our society.”