2. • Swachh Bharat Abhiyan is a campaign
by the Government of India, covering
4,041 statutory cities and towns, to
clean the streets, roads and
infrastructure of the country.
• The campaign was officially launched on
2 October 2014 at Rajghat, New Delhi,
by Prime Minister Narendra Modi. It is
India's biggest ever cleanliness drive
with 3 million government employees and
school and college students of all Indian
participating in the campaign especially
3. Background
Toilets in rural areas
Ambassadors
Plans
List of clean cities
Finance
Performance
Other activities
a. Run
b. Real-time monitoring
c. Updates from NGOs
4. Background
With effect from 1 April 1999,
the Government of India restructured the
Comprehensive Rural Sanitation Programme
and launched the Total Sanitation Campaign
(TSC) which was later (on 1 April 2012)
renamed Nirmal Bharat Abhiyan (NBA) by
prime minister Manmohan Singh .
It was started on 2nd October 2014, which
aims to eradicate open defecation by
2019, thus restructuring the Nirmal Bharat
Abhiyan.Swachh Bharat Abhiyan is a national
campaign, covering 4,041 statutory cities and
5. Toilets in rural areas
The government is aiming to achieve an Open-Defecation Free
(ODF) India by 2 October 2019, the 150th birth anniversary
of Mahatma Gandhi, by constructing 12 million toilets in rural
India, at a projected cost
of 1.96 lakh crore (US$29 billion). Prime Minister Narendra
Modi spoke of the need for toilets in his 2014 Independence
Day speech starting,
Has it ever pained us that our mothers and sisters have to
defecate in open? Poor womenfolk of the village wait for the
night; until darkness descends, they can`t go out to defecate.
What bodily torture they must be feeling, how many diseases
that act might engender. Can't we just make arrangements for
toilets for the dignity of our mothers and sisters?
— Narendra Modi
As of May 2015, 14 companies including Tata Consulting
Services, Mahindra Group and Rotary International have
6. Ambassadors
Modi selected 11 public figures to propagate this
campaign. They are:
1. Sachin Tendulkar 2. Priyanka Chopra 3. Anil Ambani
4. Baba Ramdev 5. Salman Khan 6.Shashi Tharoor
Team of Tarak mehta ka ooltah chashmah
1. Mridula Sinha 2. Kamal Hasan
Indian cricket
1. Virat Kohli 2. Mahendra Singh Dhoni
All India people
Urban Development Minister M. Venkaiah Naidu picked up a
broom to help clean the cyclone-hit port city
of Visakhapatnam in the southern state of Andhra Pradesh, as
part of the cleanliness campaign.
7. Plans
The Ministry of Railways is planning
to have the facility of cleaning on
demand, clean bed-rolls from
automatic laundries, bio-toilets,
dustbins in all non-AC coaches. The
Centre may use its Digital
India project in conjunction with
the Swachh Bharat Abhiyan to have
solar-powered trash cans like in
many US cities which send alerts to
sanitation crew once they are full.
Government has
appointed PWD with the
responsibility to dispose off waste
8. List of clean cities
Government of India released a
"Cleanliness Ranking" on 15
February 2016.
1.Mysore
2. Chandigarh
3. Tiruchirapalli
4. New Delhi Municipal Council
5. Visakhapatnam
6. Surat
7. Rajkot
8. Pimprichinchwad
9. Greater Mumbai
9. The programme has also received funding and
technical support from the World Bank, corporations
as part of corporate social responsibility initiatives,
and by state governments under the Sarva Shiksha
Abhiyan and Rashtriya Madhyamik Shiksha
Abhiyan schemes. Swachh Bharat Abhiyan is
expected to cost over ₹620
billion (US$9.2 billion). The government provides an
incentive of ₹15,000 (US$220) for each toilet
constructed by a BPL family. Total fund mobilised
under Swachh Bharat Kosh (SBK) as of 31 January
2016 stood at ₹3.69 billion (US$55 million). An amount
of ₹90 billion (US$1.3 billion) was allocated for the
mission in the 2016 Union budget of India.
Government and the World Bank signed a US$1.5
billion loan agreement on 30 March 2016 for the
Swachh Bharat Mission to support India's universal
sanitation initiative. The World Bank will also provide
10. PERFORMANCE
Between April 2014 and January 2015, 3,183,000 toilets
were built. Karnataka led all States in construction of toilets
under the programme.As of August 2015, 8 million toilets
have been constructed under the program. As of 27 October
2016, 56 districts in India were ODF.
11. OTHER ACTIVITIES
A Swachh Bharat Run was organized at the Rashtrapati
Bhavan, the official home of the President of India, located
Rajpath, New Delhi, on 2 October 2014. According to a
statement from the Rashtrapati Bhavan around 1500
people participated and the event was flagged off by
President Pranab Mukherjee. Participants in the run
included officers.and their families.
The Times of India published an article on how "Desi
companies beat Facebook in 'Swachh' apps race".
a. Run
12. B . REAL-TIME MONITORING
The government will be launching a nationwide real-time monitoring
system for toilets constructed under the Swachh Bharat Abhiyan. For
this the government of India is bringing awareness to the people
through advertisements. With this system, the government aims to
attain a fully open defecation free India by 2019.
As of 30 November 2016, Total Sanitation Coverage throughout India
has risen to 57.56% up from 42.02% in October 2, 2014, the day
Swachh Bharat Abhiyan was launched.
13. C . UPDATES FROM NGOS
With growing interest in the progress of the mission, both private
companiesas well as government started releasing progress reports.
The Swachh Bharat app Tumblr feed provides updates from individual
groups, corporations and Twitter users in general about group
cleaning events, the status of cleanliness across India, and opinions
on the objectives of the Clean India mission. A recent study by the
Public Affairs Centre finds that participation of beneficiaries in their
toilet construction ensures better usage.
SWACHH BHARAT
APNA BHARAT