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New Dsn


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New Dsn

  1. 1. Forum Building,1st floor,Raghuvanshi Mill,Lower Parel,Mumbai - 400013<br />Tel: 022-4057-4737 Mobile: 0-99201-82258<br />
  2. 2. ABOUT US<br />Digital Signage Networks is a company focused on digital Out of Home advertising. The company deploys a network of digital display units at high footfall retail locations.<br />Digital signage is a network of customizable digital displays that you can control electronically using a computer, allowing you to change your content remotely for the most targeted messaging possible.<br />Digital signage networks allow you to create and deliver targeted messages that inform, educate and motivate your audiences without your budget taking a painful hit.<br /> The company is headquartered in Mumbai and has a few hundred screens deployed across the country today.<br />DSN’s USP lies in it’s ability to change content in real time from a central location (others have to operationally do that)<br />
  3. 3. TECHNOLOGY<br />Technology used in DSN is simple and powerful. Various indoor digital devices such plasma, LCD are connected via wireless technology to the central server which uses our software solutions for high impact content. <br />Digital Signage Network (DSN), has chosen vertical screens over the usual horizontal screens to create a ‘poster-like’ effect.<br />
  4. 4. ADVANTAGES<br />Public information – news, weather and local (location specific) information, such as fire exits and traveler information<br />Internal information - corporate messages, health & safety, news, etc.<br />Advertising – either related to the location the signage is in or just using the audience reach of the screens for general advertising<br />Brand building – in-store digital signage to promote the brand and build a brand identity<br />Influencing customer behavior – directing customers to different areas, increasing the dwell time on the store premises<br />Enhancing customer experience – applications include the reduction of perceived wait time in restaurant waiting areas, bank queues, etc., as well as recipe demonstrations in food stores<br />Enhancing the environment – with interactive screens or with dynamic way finding<br />
  5. 5. DSN’s Network Strength – Targeting 22 cr eyeballs monthly<br />
  6. 6. Extend Reach From Web to Digital OOH<br />DSN’s centrally managed network allows for web integration, real time updates and customized messaging<br />Develop promotions in a central location<br />Remote location<br />Distribute files across network in a few hours<br />Automated system<br />Display ad in all locations<br />User-based system<br />6<br />
  7. 7. The most frequented place after home and college/work<br />Customer Profile:<br />15-29 years of age, mostly students & young professionals, SEC A1, A2, B1, B2<br />Average time spent :<br /> 45 mins<br />
  8. 8. India’s most loved and visited fast food chain<br />Customer Profile:<br />5-45 years of age, mostly families, students & youth & young professionals, SEC A1, A2, B1, B2<br />Average time spent:<br />30-45 mins<br />
  9. 9. Western R ailway Ticket Counter LCDs – Churchgate to Virar<br />Customer Profile:<br />5-60 years of age, mostly students, youth & working adults, SEC A-D categories<br />Average time spent:<br />15-20 mins in the train<br />
  10. 10. The DSN College Network<br />Average time spent :<br />15-20 mins in canteens, common areas and near notice boards<br />Customer Profile:<br />Students, Aged 16-24<br />10<br />
  11. 11. The Ticket Counter Videowall combines Traditional and Non Traditional OOH mediums to deliver a striking impact<br />LCD/Plasma will showcase only client advertisements and content, all of which can be updated in real time<br />Backlit Ticket Window is branded to make it appear like the client’s ticket counter, in this case Airtel<br />- Over 120 million commuters are targeted through DSN’s Videowall Network<br />- Consistently seen over 80% recall across both pass holders and non pass holder commuters<br />- Centrally managed network allows for brands to update content (i.e. scores, news, stock quotes, tariffs etc) on these screens in real time, making the experience all the more engaging<br />- Integration with WEB allows brands to extend their web campaigns onto these screens`<br />
  12. 12. CLIENTELE<br />
  13. 13. Thank you<br />