The document discusses sustainability in roofing and how ISOMAT contributes to sustainable construction. It explains that ISOMAT takes a life cycle approach to sustainability from raw materials through production, use, maintenance and end-of-life. ISOMAT offers roofing systems and products that use less energy and resources, protect the climate with lower emissions, improve air quality with low or no VOCs, save water, and can be recycled to reduce impacts. Case studies from projects in Turkey, Greece and Nigeria demonstrate how ISOMAT roofing solutions provide benefits like lower emissions, extending building lifespan, retaining stormwater, and reducing the urban heat island effect.

1. www.isomat.eu raise your
expectations
Sustainability in Roofing
Theodoros Yfantidis
Area Export Manager
International Building and Hardware Fair
Hong Kong, 29 October 2015

2. www.isomat.eu
Why care about sustainability
How I can contribute to sustainability in construction
How ISOMAT contributes to sustainable construction (roofing)
Proof from three international case studies
What we are going to cover

3. www.isomat.eu
Why care about
sustainability

4. www.isomat.eu
“Sustainability…is to create and maintain conditions under
which humans and nature can exist in productive harmony,
that permit fulfilling the social, economic and other
requirements of present and future generations.”
United States Environmental Protection Agency

5. www.isomat.eu
How I can contribute to sustainability
in construction

6. www.isomat.eu
“I am responsible and I must contribute with my own
means and actions to a sustainable present and future”

7. www.isomat.eu
EN 15804
Sustainability of construction works – Environmental product declarations

8. www.isomat.eu
Cumulative Energy
Demand (CED)
accounts for the consumption
of energy resources, namely
the total amount of primary
energy from renewable and
non-renewable resources.
A chemical plant somewhere in the world

9. www.isomat.eu
Global Warming
Potential (GWP)
measures the potential
contribution to climate
change, focusing on
emissions of greenhouse
gases, such as carbon dioxide
(CO2), which enhance the
heat radiation absorption of
the atmosphere, causing the
temperature at the earth’s
surface to rise.
What is your carbon footprint?

10. www.isomat.eu
Photochemical Ozone
Creation Potential (POCP)
or summer smog, is the formation
of reactive chemical compounds
e.g. ozone, by the action of
sunlight on volatile organic
compounds (VOC) and nitrous
oxides (Nox)
A photo shoot at Hong Kong

11. www.isomat.eu
Use of Net Fresh
Water accounts for the
consumption of fresh
water (e.g. feed water,
ground water, lake
water, river water,
surface water)
Hanging around at Mai Po, HK

12. www.isomat.eu
Eutrophication Potential
(EP) is the excessive
enrichment of aquatic or
terrestrial ecosystems with
nutrients, nitrogen and
phosphorous being the most
important, which may cause an
adverse shift in species
composition and biomass
production.
The sea just got red in HK

13. www.isomat.eu
Acidification Potential
(AP) describes the
conversion of air pollutants,
such as sulphur dioxide (SO2),
into acids, which have a wide
variety of impacts (e.g. in
form of acid rain) on soil,
water, organisms and
materials.Leshan Buddha, a 234-foot-tall statue
built in 713 AD in China’s Sichuan
province

14. www.isomat.eu
Ozone Depletion Potential
(ODP) refers to the degradation
of the ozone layer due to
anthropogenic emissions, such as
chlorofluorocarbons (CFCs). This
allows a greater fraction of UV-B
radiation to reach the earth’s
surface, with potentially harmful
impacts on human health,
organisms and materials.
KEEP CALM and protect the
ozone layer

15. www.isomat.eu
Abiotic Depletion Potential
(ADP elementary and ADP fossil)
Abiotic resources are natural
resources such as minerals, iron ore,
crude oil and wind energy. The ADP
elementary impact category
includes all non renewable, material
resources, while the ADP fossil
category includes all fossil
resources, including feedstock.
No more …

16. www.isomat.eu
How ISOMAT contributes to sustainable
construction

17. www.isomat.eu
The ISOMAT Life Cycle Approach
“Cradle to grave”

18. www.isomat.eu
The ISOMAT Sustainability Policy

19. www.isomat.eu
Raw Material & Production
Application
Energy and Resource efficient roofing
systems (lower CED)
Climate protection roofing solutions (lower
GWP)
Air quality roofing solutions (low VOC or
VOC-free lead to low POCP)
The ISOMAT Sustainability Policy (Roofing)

20. www.isomat.eu
Use and Maintenance
End - of - life
Saving energy (incorporating thermal
insulation + solar reflective)
Improving the microclimate (green roofs
leading to lower CED, GWP, POCP)
Recycling (lower CED, GWP, POCP)
The ISOMAT Sustainability Policy (Roofing)

21. www.isomat.eu
Where is the proof
three international case studies

22. www.isomat.eu
Waterproofing
Materials
Tile Adhesives
& Grouts
Product Categories
Concrete &
Mortar Additives
Paints &
Plasters
Repairing
Materials
Floorings

23. www.isomat.eu
ISOMAT products are exported currently to 41 countries worldwide
International Experience
Nigeria

24. www.isomat.eu
Project: Haliç Panorama
Location: Istanbul, Turkey
Total Surface Covered: 3000 m2
Case A: Why breathe solvents and destroy the ozone layer?

25. www.isomat.eu
Primer: EPOXYPRIMER 500
Basecoat: ISOFLEX-PU 550
Topcoat: TOPCOAT-PU 720

26. www.isomat.eu
How sustainable is this system?
Low POCP (water-based and low VOC technology)
Low GWP (extended service life)
Low GWP (high solar reflectivity)
Health friendly (“no flame” application, low VOCs)

27. www.isomat.eu
Case B: Why get rid of an old waterproofing membrane?
Project: Aristotle University
Location: Thessaloniki, Greece
Total Surface Covered: 2500 m2

28. www.isomat.eu
Primer: ISOPRIMER
Coating: ISOFLEX

29. www.isomat.eu
How sustainable is this system?
Low POCP (water-based technology)
Low GWP (existing waterproofing membrane extended service life)
Low GWP (high solar reflectivity)
Low ADP (less materials and quantities needed)
Health friendly (“no flame” application, low VOCs)

30. www.isomat.eu
Case C: Why not let nature do her job?
Project: MED Sea Helath
Location: Kanistro, Halkidiki, Greece
Total Surface Covered: 20000 m2

31. www.isomat.eu
Primer: FLEX-PRIMER
Coating: AQUAMAT ELASTIC

32. www.isomat.eu
How sustainable is this system?
Initial loss of “green” space restored a few storeys higher
Storm-water retention
Urban heat island effect reduction
Energy consumption reduction
Air quality improvement
Use of net fresh water reduction
Health friendly (“no flame” application, low VOCs)

33. www.isomat.eu
“I am responsible and I must contribute with my own
means and actions to a sustainable present and future”

34. www.isomat.eu
Thank you
for your
attention!