Nora Sophie Griefahn and Tim Janßen, co-founder and executive directors of the Cradle to Cradle Association Germany have been building up the organizations’ work since 2012 in the fields of education and networking. Together with 30 regional groups and more than 300 volunteers they aim to bring the C2C School of Thought in the midst of society.

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CRADLE TO CRADLE
Nora Sophie Griefahn & Tim Janßen
Co-Founders of Cradle to Cradle e.V.
Executive Directors
LEAVING A BIG
AND POSITIVE FOOTPRINT
WHAT IS SUSTAINABILITY FOR YOU?
GOOD LIFE = GOOD QUALITY
WHAT IS THE QUALITY TODAY?
DEFINING QUALITY
Antimonesulfides are more
carcinogen than asbestos !
Defining Quality
 240 – 320 times higher
than EU‐Directive
(94/27/EG) allows
 10 % of the western
population is sensitive to
nickel
Source: M. Zaghow, M. Raulf‐Heimsoth,
Ruhr‐University Bochum (2004)
DEFINING QUALITY

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Defining Quality
Proven in toilet
paper
mg/kg
Organic Chlorine 700
Organic Fluorine 70
Zinc 35
Titanium 31
Copper 27
Chrome 5.9
Lead 4.0
Nickel 1.4
Antimony 1.2
EPEA, Hamburg (2008)
DEFINING QUALITY Defining Quality
Upcycling?
DEFINING QUALITY
Defining Quality
Economy
SocialAspects
Ecology
Reducing our
footprint
DEFINING QUALITY CONCEPTION OF HUMAN BEINGS
Causal concepts of industrial metabolisms
Cradle to Grave
Pest?
Cradle to Cradle
Contributor?

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WHAT IS QUALITY FOR US?
HEALTHY: GOOD FOR PEOPLE
AND ENVIRONMENT
REGENERATIVE
ENERGY
WASTE EQUALS
FOOD
CELEBRATE
DIVERSITY
C2C PRINCIPLES BIO & TECHNOSPHERE
Consumption
Composting
Biological
Nutrients
product
Growth
Production
Use
Return &
disassembly
Technical
Nutrients
product
Preparation
Production
Biological Cycle
Products of Consumption = Biosphere
Technical Cycle
Products of Usage = Technosphere

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LEAVING A BIG AND POSITIVE
FOOTPRINT
ECO‐EFFECTIVE DESIGN
WITH DEFINED
MATERIALS
BUSINESS PRACTICE
Geile Beispiele
• Absorbs CO2
• Produces Oxygen
• Produces biomass
• Supports biodiversity
• Provides habitat to many species
• Filters the air
• Makes soil
• etc.
PRINTING
CLEANING
THE AIR
CARPET
BY ADSORBING
FINE DUST

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CITY HALL, VENLO WOODCUBE, HAMBURG
DeepGreen Development
WOODCUBE Hamburg GmbH
Architekturagentur
Thoma Holz GmbH

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CLOTHING MORE
CERTIFICATION CRADLELUTION

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HOW DOES IT WORK?
• Think ouside the box
• Toxics in circles are dangerous too!
• Waste‐Economy‐Designprinciples in a circular system still
produce waste
 Ask the right questions
Education & Cooperation
CELEBRATE DIVERSITY
 No linear economy in circles
 From Cradle to Grave to
Cradle to Cradle Design
 From Waste Economy to a
Circular Economy
REGIONAL
GROUPS
Over 30 Regional
Groups with more
than 300 people
all‐over Germany

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Cradle to Cradle e.V.
Headoffice Berlin
www.c2c‐ev.de
www.c2c‐kongress.de
www.facebook.com/c2c.ev
TOGETHER FOR A
POSITIVE FOOTPRINT