The document discusses creating conscious travel solutions to address the problem of unsustainable tourism. It proposes empowering individuals, governments, and companies to make sustainable mobility shifts through generating awareness, active lobbying, and establishing a think tank to develop solutions. Some specific solutions proposed include finding local alternatives to travel, combining multiple trips into one longer trip, and using alternative forms of transport like biking, hitchhiking, or sailing. The document concludes by thanking the audience and advertising a planned voyage to brainstorm solutions across stops in Europe and South America.

1. how to create conscious travel solutions?
santeri lehtonen
rethinking tourism
GreenBuzz Berlin

2. who am i?
+

3. the problem

4. the problem
≠
aware world citizen
aware world citizen
cognitive dissonance

5. the players
individuals governments companies
● why travel?
● culture
change?
● slow travel
● policies?
● benefitting
aviation?
● benefitting
transition?
● aviation
degrowth?
● ground +
sea growth?
● staff travel?

6. the question
How to build a coalition of organizations that want to
commit to the mobility shift ?
&
How to build a movement of people who choose to
travel sustainably and ask for institutional changes ?
the questions

7. (some) solutions
empower decision making
○ direct users
○ event attendees
○ organisations

9. (some) solutions
empower decision making
○ direct users, event attendees
○ organisations, companies
generate attention
○ raise awareness
○ force dialogue
active lobby
○ take conversation to power
○ write policy / white papers
think tank
○ generate solutions

10. 1. Find a local alternative.
If you live in Europe, why fly to Thailand when you can find the
same sunny beaches in Croatia? Explore your own city, country
or continent.
2. Turn a few small trips into one big one.
Always wanted to go to Eastern Europe or Asia? Take the Train-
Siberian express and combine different dream trips in one.
3. Use a different form of transport.
Take your bike on a biking holiday, hitchhike, become crew
member on a sailboat. Your trip starts the moment you start
moving.
tips

11. thank you!
santeri lehtonen
santeri@impactforecast.org
& in collaboration with:powered by:

12. donate sign

13. is powered by:
& in collaboration with:

14. Leg Date Stop Days Phase Thinktank
On board
1 2 Oct Scheveningen -
Casablanca
9 - 11
days
Exploration & Problem
Analysis
2 11/13 Oct Casablanca - Tenerife 7 - 9 days Vision
3 20 Oct Tenerife - Cape Verde 8 days Brainstorm & Climathon
4 28 Oct Cape Verde - Recife 12 days Roadmap
5 10 Nov Recife - Rio de Janeiro 10 days Prepare output
6 20 Nov Rio de Janeiro
In Chile
- 28 Nov Valparaiso Workshops at COY
- 2 Dec Santiago Side-event at COP