Sustainability and Digital Design At Scale | Seattle Interactive Conference 2018

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This document discusses sustainability and the role of digital designers. It notes that digital designers can help refine consumption patterns through user experience design that encourages more sustainable behaviors. Examples discussed include apps that provide information on green living, efficient transportation routes, energy monitoring and savings, and citizen science. The document argues that digital designers need to consider civil off-boarding and the emotional impacts of using and stopping use of products in order to encourage long-term behavior change. It provides examples of small design interventions for more sustainability, such as educating users about flight options and remote work.

SUSTAINABILITY
AND DIGITAL DESIGN
AT SCALE

Supratim
HCI Researcher
School of Interactive Arts and Technology
twitter.com/borax12

Post consumer waste paper
Uncoated paper
Plant based ink
Controlled VOC levels
Re-nourish project

Designers position in
value chain creation

Decarbonizing society
Massadoptionoftransit

First responsibility is towards social sustainability

Government interfaces
on closed and open data

Expose how
technology
aﬀects the real
world

Digital service
Operations and
Resource usage

Tinkerers
Pioneers
Creative anarchy
Government rules
INNOVATION

User Experience
Human Experience
Human Living
People Living
Living People

Digital designers
can help reﬁne
consumption
patterns

Domino - An energy saving gamiﬁcation project in Berlin

Sustainable
behaviour requires

emotional closure
in products

Onboarding Oﬀ boarding
Closure UX
Usage of product Emotional Death

Cartridge recycling program
Member beneﬁts

Rampant consumption distances us from waste generation

Digital designers need civil oﬀ boarding for
behaviour change

Strange oxymoron
100% ecological + all day backlit LCD interface

Emotional triggers actionable by user in
a timely manner

Purchasing
Finding less impactful
goods or services
Green living
Where to recycle
Moving around
Eﬃcient routes
and modes
Saving energy
Tracking and
monitoring
Protecting nature
Citizen science
Direct avenues for digital design intervention

Google and DEA created a
locator tool for safe drug
disposal

Direct avenues in digital
is challenging

Think about
unintended
consequences
What is your
experience
making easy?

Educating about nonstop vs layover ﬂights

Remote being ﬁrst class citizen in job searching ux

Educating about less impactful physical consequences

In this deck, new key insights are slides 12-22. * Slide 20: Example implementation Timeline. (How close is a Digital Earth?) * Slide 17: New type of global ad business. * Slide 18: Active Knowledge replaces parts of search and online e-commerce. * Slide 19: Could Money be a new business at the scale of the online ad business? * Slide 21: Implementation at scale. (Accelerated transformation.) * Slides 24-25: New competitive differentiation. (Not a commodity any more.) See www.expandiverse.com for more information. Contact: Dan Abelow — dan@expandiverse.com

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