This document discusses the role of values and ethics in design. It argues that designers should consider the political and social implications of their work, and ensure they are not promoting harmful industries. The document also notes that values are embedded in every aspect of technology design, from imagination to deployment. It calls for design processes to prioritize more useful and democratic forms of communication over product marketing.

1. ETHICS AND THE DESIGNER
Peter Purgathofer, Visual Computing & Human-Centered Design

4. patrycja zywert, 2009

10. »We propose a reversal
of priorities in favor of
more useful, lasting and
democratic forms of
communication - a
mindshift away from
product marketing and
toward the
exploration and
production of a new
kind of meaning.«

11. Those who believe that
design can be free from values
reject the idea that graphic
designers should concern
themselves with underlying
political questions. Those who
are concerned about values
believe that designers should
be critical and take a stand in
their choice of work, for
instance by not promoting
industries and products
perceived to be harmful.

12. valuesincomputing.org
We, the undersigned,
recognize that values
manifest themselves in
every aspect of computing.
[…] Values play key roles
in the design, development
and deployment of
technologies, shaping and
guiding what we imagine.

13. ux design

14. ux
design

15. uxdesign

16. u x d e s i g n

17. ux design

23. Human-Computer Interaction
Ergonomics Cognition
Situated
Embodied
Affective
Entangled
1
2
3 4

24. Human-Computer Interaction
Ergonomics Cognition
Situated
Embodied
Affective
Entangled
1
2
3 4

25. Dani Clode

26. Dani Clode

27. Dani Clode

29. Concrete is the most widely used man-made material in
existence. It is second only to water as the most-
consumed resource on the planet.
If the cement industry were a country, it would be
the third largest emitter in the world - behind China
and the US. It contributes more CO2 than aviation fuel
(2.5%) and is not far behind the global agriculture
business (12%).

30. Concrete is the most widely used man-made material in
existence. It is second only to water as the most-
consumed resource on the planet.
If the cement industry were a country, it would be
the third largest emitter in the world - behind China
and the US. It contributes more CO2 than aviation fuel
(2.5%) and is not far behind the global agriculture
business (12%).

31. Concrete is the most widely used man-made material in
existence. It is second only to water as the most-
consumed resource on the planet.
If the cement industry were a country, it would be
the third largest emitter in the world - behind China
and the US. It contributes more CO2 than aviation fuel
(2.5%) and is not far behind the global agriculture
business (12%).

32. DARK PATTERNS

34. ux design
participatory speculation

35. 1 BECOME A VALUES SUPERHERO
»It is important for these values to be
explicitly and intentionally considered, not just
with respect to the values intended but
whose values are included, how conflicting values
are negotiated, and how values are deployed in
practice, especially but not solely when a
technology is not fully transparent about how
it produces its outputs.«
valuesincomputing.org

36. SEARCH FOR A NEW ANGLE
technologies are no longer islands. they are part of
a network made of human and non-human actors.
this means that the perspective of »user-centered
design« is obsolete. we design for who we want to
become.
forget focus groups and go for participatory
speculation.
https://frauenberger.name/research/entanglement-hci

37. DON’T IGNORE THE MATERIALS (=TECHNOLOGY)
If you are asked to design something, know
about the materials that are used to build it.
Architects know which materials they use, and
can critically reflect on them.
We have to know too.
https://blogs.harvard.edu/doc/

39. THANK YOU
Peter Purgathofer, Visual Computing & Human-Centered Design