Surya Nepal Private Limited is a joint venture cigarette company established in Nepal in 1986. It has the largest market share in Nepal, around 70-75%, with leading brands like Surya, Shikhar, and Khukuri. The document discusses SNPL's logo, competitors, consumer segmentation based on geography, demographics, psychographics, and behavior. It also covers the company's product portfolio using the BCG matrix, a PEST analysis, marketing strategy focusing on customer value and differentiation, and marketing mix of product, price, promotion, and place.
A complete presentation on hero moto corp, with financial analysis and future trends , ideal presentation for management students , preapred by kunal khamesra, COLLEGE OF TECHNOLOGY AND ENGINEERING , MPUAT UNIVERSITY , M.B.A(TECH) , hope you will like it
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
A complete presentation on hero moto corp, with financial analysis and future trends , ideal presentation for management students , preapred by kunal khamesra, COLLEGE OF TECHNOLOGY AND ENGINEERING , MPUAT UNIVERSITY , M.B.A(TECH) , hope you will like it
This Presentation gives the information about how cadbury use their distribution channel as well as about their sales strategy and salesforce structure, how they give training etc
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Rijal Food Products is a company which produces all snacks with brand name Rijal's and produces
spices and other different packable snacks too. Today, Rijal's Namkeen is a well-known company
that manufactures popular snack food products. These products reach taste-lovers in every nook
and corner of Nepal. They are also exported to few countries on a successful level.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
Rural Marketing- smart stove with strategiesTinaaz Wadia
A new strategy for an existing product in rural areas of Maharashtra. Product strategy, pricing strategy, distribution strategy and promotion strategy based on culture, income and mindset of people belonging to rural areas of Maharashtra. The product is known as "Green Chulha" which is to improve cooking conditions in the villages.
Body Shop Entering Tier 2 city( India)Alisha Datta
About the Brand
Ojectives of the project
Milestones
Core Values
Product Categfory & Price Range
Location
Promotions
Integrated Marketing Communication
Competive Analysis
Swot
Pest
Target consumer
Why Agra
Indian consumer
Catergory launching in Agra
Where in Agra
Tertiary Trading Area
Proposed promotions
Supply chain
T& A
Competitor Analysis
Proposed Imc
Target Consumer Agra
Swot of Agra
Conclusion
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
2. Introduction
Background
• Surya Nepal Private Limited (SNPL) is an Indo-Nepal-UK joint venture, which
started operations in Nepal in 1986.
• Corporate vision “Enduring value for all stakeholders”
• Maintain the environmental policy, EHS policy and Quality policy to be
leading industries in Nepal.
Logo
• SNPL logo reflects the passion for quality and
excellence to create enduring value for all its
stake holders.
• The mountain stands for its deep roots in Nepal
and symbolic of our position as the nation’s
foremost professionally managed company.
• The rising sun stands for leadership as well as
our passion for excellence.
8. Demographic Segmentation
Age: Teenage, mature adult and old age people.
Gender: - All gender
Generation: -
Bujili, Chautari and Pilot old generation
Shikhar youth above 20 and below 25.
Social Class: -
Surya Classic and Surya Luxury Kings premium segment
Khukuri general segment
Bujili, Chautari and Pilot price sensitive segment
10. Behavioral Segmentation
Usage Rate:
Light smokers Surya Lights, Surya Luxury
Heavy smokers Khukuri, Pilot, Gudang Garam
User Status:
Khukuri for regular users
Shikhar Menthol and Surya Polar ice for ex-users
11. Development of the Product
• Surya Nepal Pvt. Ltd. is a joint venture between BAT (British American
Tobacco), ITC Limited and Nepalese entrepreneurs.
• Established in 1987.
• Initial Product Naulo and Bijuli
• Later it is diversified into Surya, Shikhar, Khukuri and Chautari.
• Premium segment 95% of the total market share
High segment 82% to 85% of the total market share
Lower segment 60% of the total market share
• It has the largest and strongest distribution network coverage in amongst
all the FMCG companies in Nepal
12. Stars
Surya Luxury Kings
Surya Lights
Shikhar
Khukuri Filter
Question Marks
Shikhar Menthol
Shikhar Lights
Surya Classics
Cows
Pilot Filter
Bujili
Dogs
Chautari
Relative Market Share
MarketGrowthRate
High
High
Low
Low
Boston Consulting Group (BCG) Matrix of Surya Nepal Cigarette
13. PEST
• Political Factor:
– Tax
– Ban on Ad.
– Warning/Graphic warning.
– Ban on sales of cigarette to under 18 & to pregnant
woman.
14. Economic Factors
• Existing market rate and pricing policy.
• Propensities to spend on cigarettes.
• High import duties.
15.
16. Social Factor
• Tradition of Hukka, Surpa and Chilimey.
• Smoking cigarette is treated bad habit.
• Smoking by woman is considered as untolerable.
• Hesitance to talk about it and consume it.
• Anti-smoking public awareness programme.
18. SWOT Analysis
Brand Loyalty
Price
Few competitors
Innovation
Distribution
Launch of new brands
New filter brands
Premium
Huge capital
Weaknesses
Opportunities
Monetary and Fiscal Policy
Competitors
WHO
Employee resistance
Threats
Strengths
External Factor
Internal Factor
19. Marketing Strategy
A. Customer Value Proposition
Variety in flavor and content of nicotine level of different SNPL cigarette
product.
Targeted different category of people with different products.
Constantly pursue newer and better processes, products, services and
management practices
20. “We are always customer-focused and will always strive to surpass customer
expectations in terms of value, product quality and satisfaction.”
21. B. Positioning: -
• One of the pioneers in cigarette factory in Nepal.
• It has over 70% to 75% of the total market share of the
cigarette industry in Nepal in terms of value.
Surya Luxury Kings has been positioned on the platform
of “inspirational leadership”. Surya Lights was launched
in 2001 and is the largest lights brand in the country
today.
Surya is premium
Shikhar is positioned on “Safalta ko Life”.
Khukuri is positioned as “Sahashi ko ek matra chahana”.
• Surya Nepal used its brand made from Cigarettes
industry & made the company diversified into
globalization.
22. COCO CHANEL
In order to be irresplacable,one
must always be different .
Why to be different?
23. C. Differentiation: -
• Determined to find out the customer taste and requirements
• Since after lauching Surya luxury kings, Shikhar filter kings, Khukuri
and Chautari, it has adopted product development strategy and
launched product like Surya light, Shikhar light, Shikhar Menthol
and so on.
• The SNPL is still making an effort to launch new product for the
market place to surprise the consumer of cigarettes with new taste
of cigarette.
25. Product
A. Brand B. Sizes:
According to Size of Packet: -
Small: - 10 cigarettes per packet
Large: - 20 cigarettes per packet
According to Size of Filter: -
Regular Size: - Filter length = 69 mm
King Size: - Filter length = 84 mm
27. Promotion
A. Public Relation
SNPL Asha: “Creating enduring value through community empowerment”
SNPL Khelparyatan: “Creating enduring value through sports and tourism”
28. SNPL Prakriti: “Creating enduring value through environment preservation”
SNPL Suswasthya: “Creating enduring value through community health”
29. Place
A. Distribution Channel:
• Comprises over 5,000 wholesalers, and over 85,000 retailers.
• Competency to provide timely delivery of the product through the
presence of the depots which makes the company efficient and effective
to deliver the product.