1. Timestamp What gender are you? How old are you? How often do you listen t Which of these genre How do you listen to mu
6/30/2015 9:42:55 Female 15-17 Everyday Pop, Blues, Easy List Spotify, YouTube, iTune
6/30/2015 9:44:31 Female 15-17 Everyday Pop, Dance, Electroni Spotify, YouTube, iTune
6/30/2015 9:47:14 Female 15-17 Everyday Pop, Pop, Singer/Son YouTube, CDs, Radio
6/30/2015 9:47:23 Female 22-30 Everyday Pop, Country, Dance, iTunes, CDs, TV Chann
6/30/2015 9:48:39 Female 15-17 Everyday Pop, Rock, Alternativ YouTube, CDs
6/30/2015 9:49:35 Female 15-17 Everyday Dance, Hip Hop, Pop YouTube, iTunes, TV C
6/30/2015 9:53:37 Female 15-17 Everyday Jazz, Indie, Pop Spotify, YouTube, CDs
6/30/2015 9:58:23 Female 15-17 Everyday Rock, Indie, Pop, Sin YouTube, iTunes, Radio
6/30/2015 9:58:33 Male 15-17 Everyday Alternative, Rock, Indi YouTube, iTunes, CDs,
6/30/2015 10:00:12 Female 15-17 Everyday Dance, Hip Hop, Indie Spotify, YouTube, CDs,
6/30/2015 10:04:10 Female 18-21 Everyday Classical, Dance, Indi Spotify, YouTube, iTune
6/30/2015 10:06:07 Female 15-17 Everyday Alternative, Dance, E Spotify, YouTube
6/30/2015 10:10:37 Female 18-21 Everyday Alternative, Rock, Indi YouTube, iTunes, CDs,
6/30/2015 10:18:44 Female 15-17 Everyday Dance, Pop, Singer/S Spotify, YouTube, TV C
6/30/2015 10:20:11 Female 15-17 Everyday Alternative, Country, Spotify, YouTube, iTune
6/30/2015 10:22:44 Female 15-17 Everyday Alternative, Classical, Spotify, YouTube, iTune
6/30/2015 10:24:01 Female 15-17 Everyday Alternative, Indie Spotify, iTunes
6/30/2015 10:26:28 Female 18-21 Everyday Pop, Singer/Songwrit Spotify, YouTube, CDs, i
6/30/2015 10:32:36 Female 15-17 Everyday Dance, Easy Listenin Spotify, YouTube, TV C
6/30/2015 10:35:20 Male 15-17 Everyday Country, Easy Listeni Spotify, YouTube, Vinyl
6/30/2015 10:44:32 Female 15-17 Everyday Classical, Dance, Hip Spotify
6/30/2015 11:24:10 Female 15-17 Everyday Country, Classical, P Spotify, YouTube, iTune
6/30/2015 13:05:17 Female 18-21 Everyday Alternative, Classical, Spotify, YouTube, iTune
6/30/2015 13:37:47 Female 18-21 Everyday Pop YouTube
6/30/2015 13:47:35 Female 18-21 Everyday Alternative, Country, Spotify, YouTube, iTune
6/30/2015 14:03:56 Male 15-17 Everyday Rock, Electronic, Jaz YouTube, iTunes
6/30/2015 15:36:53 Female 22-30 Everyday Country, Rock, Hip H YouTube, CDs, TV Cha
6/30/2015 16:00:19 Female 15-17 Everyday Alternative, Dance, R Spotify, YouTube, iTune
6/30/2015 16:04:35 Female Under 15 Everyday Alternative, Classical, Spotify, YouTube, iTune
6/30/2015 16:05:37 Female 15-17 Every Fortnight Hip Hop, Pop YouTube, TV Channels,
6/30/2015 16:25:27 Female 15-17 Everyday Alternative, Dance, E Spotify, YouTube
1

2. Do you watch music vid How do you find out abo How do you watch musi How many music videos What makes an artist ap What do you expect to s
Sometimes Social Media, Through t YouTube 3-5 Looks, Music, Lyrics Very Important
Yes YouTube, Adverts, TV, YouTube 12+ Looks, Music, Lyrics Neutral
Yes Social Media, YouTube, YouTube 3-5 Music, Lyrics Important, Important
Yes Social Media, YouTube, TV Channels 3-5 Music, Lyrics Very Important
No Social Media YouTube 0-2 Music Very Important
No YouTube, Adverts, Thro YouTube 3-5 Music, Lyrics, Good Mus Very Important
Sometimes Radio, Social Media YouTube 3-5 Music Very Important
Sometimes YouTube YouTube 6-8 Looks, Music, Lyrics, Go Important
No Radio, Social Media YouTube, TV Channels 3-5 Music, Lyrics Very Important
Yes Social Media, YouTube YouTube, TV Channels 12+ Music, Lyrics Not Important At All
Sometimes Radio, Social Media, Yo YouTube, TV Channels 0-2 Music, Lyrics, Produced Neutral
No Social Media YouTube 3-5 Music Important
Sometimes YouTube, TV YouTube, TV Channels, 0-2 Music Very Important
Yes Radio, Social Media, Yo YouTube, TV Channels 12+ Looks, Music, Lyrics, Go Very Important
Sometimes YouTube YouTube 0-2 Good Music Videos Neutral
Sometimes Social Media, YouTube, YouTube 0-2 Music, Lyrics Important
No Social Media, YouTube YouTube 6-8 Music, Produced Well Important
Sometimes Social Media, YouTube, YouTube 6-8 Music, Lyrics Important
Yes Radio, YouTube, TV YouTube, TV Channels, 12+ Music, Lyrics Neutral
No Radio, YouTube YouTube 6-8 Music, Produced Well Neutral
Sometimes Social Media, Adverts YouTube, Vevo 9-11 Lyrics Important
Sometimes Social Media, YouTube, YouTube, Vevo 0-2 Music Very Important
Sometimes YouTube, TV YouTube, TV Channels 12+ Music, Lyrics, Produced Very Important
Yes YouTube, TV, Through t YouTube, TV Channels 12+ Looks, Music, Lyrics, Go Very Important
Sometimes Social Media, YouTube, YouTube, TV Channels 3-5 Music, Lyrics, Produced Very Important
Sometimes Radio, Social Media, TV YouTube, TV Channels 6-8 Music, Lyrics, Produced Not Important
No Radio YouTube 3-5 Looks, Music, Lyrics Very Important
Sometimes Radio, Social Media, Yo YouTube, Artist's Websit 9-11 Music Not Important At All
Sometimes Social Media, YouTube, YouTube 3-5 Looks, Music Not Important At All
Sometimes Social Media, YouTube, YouTube, TV Channels 12+ Lyrics, Produced Well Not Important At All
Yes YouTube YouTube 9-11 Music, Lyrics Neutral
2

3. What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s
Important, Important Neutral Important, Important Important, Important Important, Important Neutral
Important, Important Not Important At All Not Important At All Not Important At All Not Important At All Important, Important
Important, Important Not Important At All Neutral Neutral Neutral Neutral
Important, Important Neutral Neutral Neutral Neutral Important, Important
Neutral Important, Important Not Important At All Important, Important Neutral Neutral
Neutral Not Important At All Not Important At All Not Important At All Neutral Neutral
Neutral Not Important At All Neutral Neutral Neutral Not Important
Neutral Not Important Not Important At All Not Important Not Important At All Neutral
Important Neutral Neutral Neutral Neutral Neutral
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Not Important Not Important Not Important Not Important Not Important Not Important
Neutral Neutral Not Important Not Important At All Not Important Not Important
Important Not Important Not Important At All Not Important At All Not Important Not Important At All
Very Important Very Important Very Important Very Important Very Important Very Important
Neutral Neutral Neutral Neutral Neutral Neutral
Neutral Important Not Important Not Important At All Neutral Important
Very Important Neutral Not Important At All Not Important At All Not Important At All Not Important
Neutral Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Neutral Neutral Neutral Neutral Neutral Neutral
Neutral Neutral Not Important At All Not Important At All Not Important At All Not Important At All
Very Important Not Important Not Important At All Not Important Not Important Neutral
Very Important Neutral Neutral Neutral Neutral Neutral
Very Important Very Important Very Important Very Important Very Important Very Important
Neutral Not Important Not Important At All Not Important At All Not Important At All Not Important At All
Very Important Neutral Neutral Not Important Not Important Neutral
Neutral Important Neutral Neutral Not Important Neutral
Important Important Neutral Neutral Neutral Neutral
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Not Important At All Neutral Neutral Neutral Neutral Neutral
Neutral Neutral Not Important At All Neutral Neutral Neutral
3

4. What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s
Neutral Important, Important Neutral Important, Important Important, Important Neutral
Important, Important Very Important Important, Important Important, Important Important, Important Neutral
Neutral Neutral Neutral Neutral Neutral Neutral
Neutral Neutral Neutral Neutral Neutral Neutral
Neutral Neutral Neutral Important, Important Important, Important Important, Important
Important Neutral Important Neutral Neutral Important
Not Important Important Important Neutral Neutral Not Important
Neutral Important Neutral Neutral Neutral Neutral
Neutral Important Important Neutral Neutral Neutral
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Not Important Not Important Not Important Not Important Not Important Not Important
Neutral Neutral Neutral Neutral Neutral Not Important At All
Not Important At All Important Not Important Not Important At All Not Important At All Not Important At All
Very Important Very Important Very Important Very Important Very Important Very Important
Neutral Neutral Neutral Neutral Neutral Neutral
Not Important At All Important Very Important Neutral Important Neutral
Not Important At All Important Not Important Not Important Not Important Not Important At All
Not Important At All Very Important Not Important At All Not Important At All Not Important At All Not Important At All
Neutral Neutral Neutral Neutral Neutral Neutral
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Neutral Important Neutral Neutral Neutral Not Important
Neutral Neutral Neutral Neutral Neutral Neutral
Very Important Very Important Very Important Very Important Very Important Very Important
Not Important At All Neutral Important Not Important Not Important Not Important
Neutral Important Important Neutral Neutral Not Important
Not Important Very Important Important Not Important At All Not Important At All Neutral
Neutral Neutral Important Neutral Neutral Not Important
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Neutral Very Important Important Not Important At All Not Important At All Neutral
Neutral Important Neutral Neutral Neutral Neutral
4

5. What would you expect t What do you expect to s Have you ever listened t What appeals to you about a narrative/story base
Hybrid of Performance a Important, Important 5
Performance Very Important 4 How interesting the story is
Performance Very Important 4 If there is romance
Performance Neutral 4
Narrative Very Important 5
Performance Very Important 5 An interesting story that draws me in.
Performance Important 3
Performance Neutral 2 the story it's telling and the development
Hybrid of Performance a Important 5
Performance Not Important At All 5 Lyrics and emotions
Performance Important 4
Performance Important 4
Performance Very Important 4 The story
Hybrid of Performance a Very Important 5 The way you can follow it along
Hybrid of Performance a Neutral 4
Hybrid of Performance a Very Important 5 Originality
Narrative Neutral 4 There is a story
Narrative Important 4
Performance Neutral 5
Narrative Not Important At All 3 it tells the story the lyrics are telling
Performance Very Important 3
Hybrid of Performance a Very Important 4 It gives something to watch and follow as oppose
Hybrid of Performance a Very Important 4 Don't know
Hybrid of Performance a Important 1
Performance Important 4 It relates to the song, and makes sense with the ly
Hybrid of Performance a Important No It must be relevant to the song, as stupid as it sou
Narrative Very Important 3 Gives the song deeper meaning. Gives something
Hybrid of Performance a Not Important At All 5 The stories that don't relate to songs at all they're
Performance Not Important At All 4
Hybrid of Performance a Very Important No
Performance Neutral 4
5

6. Timestamp What gender are you? How old are you? How often do you listen t Which of these genre How do you listen to mu
6/30/2015 17:00:07 Female 15-17 Everyday Alternative, Rock, Indi Spotify, YouTube, CDs
6/30/2015 17:06:05 Female Under 15 Everyday Dance, Jazz, Pop, Si YouTube, Radio
6/30/2015 17:33:33 Female 15-17 Everyday Alternative, Dance, Hi Spotify, YouTube, sound
6/30/2015 17:47:04 Female 15-17 Everyday Alternative, Indie YouTube, iTunes, CDs,
6/30/2015 17:50:16 Female 15-17 Everyday Alternative, Country, YouTube, Radio, Vinyl
6/30/2015 18:29:09 Female 15-17 Everyday Indie, Pop, Singer/So Spotify, YouTube, TV C
6/30/2015 18:29:19 Female 15-17 Everyday Alternative, Rock, Fol Spotify, YouTube, CDs,
6/30/2015 18:47:33 Female 15-17 Everyday Alternative, Blues, Co YouTube, iTunes
6/30/2015 19:34:58 Male 15-17 Everyday Reggae YouTube, CDs
6/30/2015 20:36:22 Female 15-17 Everyday Hip Hop YouTube, iTunes, TV C
6/30/2015 21:11:54 Male 15-17 Everyday Alternative, Blues, Ro Spotify, YouTube, iTune
6/30/2015 21:53:45 Male 15-17 Everyday Alternative, Hip Hop YouTube, Apps that are
6/30/2015 23:09:02 Female 15-17 Everyday Dance Spotify, iTunes, Radio
6/30/2015 23:38:40 Prefer not to say 31+ Every Year Satanic gospel or just Toaster
7/1/2015 0:35:33 Female 18-21 Every Week Pop, Singer/Songwrit Spotify, iTunes
7/1/2015 17:57:37 Female 15-17 Everyday Country, Dance, Pop, YouTube, CDs, Radio
7/1/2015 18:33:24 Female 15-17 Everyday Alternative, Rock Spotify, YouTube, Vinyl
7/1/2015 20:10:20 Male 15-17 Everyday Alternative, Blues, Co Spotify, iTunes, Radio
7/2/2015 19:00:31 Female 15-17 Everyday Alternative, Country, Spotify, YouTube, iTune
6

7. Do you watch music vid How do you find out abo How do you watch musi How many music videos What makes an artist ap What do you expect to s
Sometimes Social Media, YouTube, YouTube, Vevo 9-11 Music, Lyrics, Good Mus Important
Yes Social Media YouTube, Vevo 3-5 Music, Lyrics, Good Mus Very Important
No YouTube, Adverts YouTube 0-2 Music Important
Sometimes Radio, Social Media, Yo YouTube 6-8 Music, Lyrics Neutral
Sometimes Radio, Social Media, Yo YouTube 3-5 Looks, Music, Lyrics Very Important
Sometimes TV, Through the artist th YouTube, TV Channels 6-8 Music, Lyrics Important
Sometimes Social Media, YouTube, YouTube 3-5 Music, Lyrics Neutral
Sometimes Social Media, YouTube YouTube, Vevo 3-5 Music, Lyrics Important
Sometimes YouTube, Friends YouTube 12+ Music, Lyrics, Produced Very Important
Yes YouTube, TV, Through t YouTube, TV Channels 12+ Looks, Music, Lyrics, Go Neutral
Sometimes YouTube, Through the a YouTube 12+ Looks, Music, Lyrics Very Important
Sometimes YouTube YouTube, TV Channels 3-5 Looks, Music, Lyrics Very Important
No Radio, Social Media YouTube, Vevo 3-5 Music, Produced Well Important
No Toaster Toaster 12+ Looks Not Important At All
No Adverts YouTube 0-2 Looks, Music, Lyrics Important
Sometimes Social Media, YouTube YouTube 6-8 Lyrics, Produced Well Very Important
Sometimes Social Media, YouTube YouTube 9-11 Music, Lyrics Important
Sometimes Social Media, YouTube, YouTube 3-5 Music, Produced Well Important
Yes Radio, Social Media, Yo YouTube 6-8 Music, Lyrics Important
7

8. What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s
Very Important Not Important At All Not Important At All Not Important At All Neutral Not Important
Very Important Not Important Not Important At All Not Important At All Not Important At All Not Important At All
Not Important Not Important Not Important Not Important Not Important Not Important
Neutral Not Important Not Important Not Important Not Important Not Important At All
Important Neutral Not Important Not Important At All Not Important At All Not Important
Important Important Neutral Not Important Not Important Neutral
Not Important Not Important Not Important At All Neutral Neutral Neutral
Not Important Neutral Not Important At All Not Important At All Not Important At All Not Important At All
Neutral Neutral Neutral Neutral Neutral Neutral
Neutral Neutral Neutral Neutral Neutral Neutral
Neutral Neutral Neutral Neutral Important Important
Neutral Neutral Not Important At All Not Important At All Not Important Not Important At All
Neutral Important Not Important At All Not Important Not Important At All Neutral
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Neutral Not Important Not Important Not Important At All Not Important At All Neutral
Neutral Not Important At All Neutral Important Important Neutral
Neutral Neutral Neutral Neutral Neutral Neutral
Important Important Neutral Not Important At All Very Important Neutral
Important Important Not Important Not Important Not Important Not Important
8

9. What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s What do you expect to s
Neutral Very Important Not Important At All Neutral Neutral Not Important
Not Important At All Not Important Not Important Not Important Not Important Not Important
Not Important Not Important Not Important Not Important Not Important Not Important
Not Important At All Neutral Not Important Neutral Neutral Not Important
Not Important At All Important Neutral Neutral Neutral Important
Neutral Important Important Neutral Neutral Not Important
Neutral Neutral Important Not Important At All Not Important At All Neutral
Not Important At All Not Important Neutral Neutral Neutral Not Important At All
Neutral Very Important Neutral Neutral Neutral Neutral
Neutral Neutral Neutral Neutral Neutral Neutral
Important Important Not Important Neutral Neutral Neutral
Not Important At All Very Important Neutral Very Important Not Important At All Not Important At All
Important Important Neutral Neutral Neutral Neutral
Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Not Important Not Important At All Not Important At All Not Important At All Not Important At All Not Important At All
Important Very Important Important Neutral Neutral Not Important At All
Neutral Neutral Neutral Neutral Neutral Neutral
Important Not Important Neutral Neutral Neutral Not Important
Neutral Important Important Not Important Not Important Not Important
9

10. What would you expect t What do you expect to s Have you ever listened t What appeals to you about a narrative/story base
Hybrid of Performance a Important 4 Storyline/ Plot
Hybrid of Performance a Important 4 It makes the music video nicer
Hybrid of Performance a Important 3
Narrative Not Important 4
Hybrid of Performance a Very Important 5 They are interesting to watch
Narrative Very Important 3 Makes it feel more meaningful than just someone
Hybrid of Performance a Very Important 4
Hybrid of Performance a Important 4 You want to keep watching the video and therefor
Narrative Very Important No Takes the listener on a journey with the artist
Narrative Neutral No
Hybrid of Performance a Very Important 3 Story
Hybrid of Performance a Neutral 4 Deeper meanings to a story/event that the artist is
Hybrid of Performance a Very Important 4 It makes the song into story so illustrates the song
Narrative Not Important At All No Ghouls :-)
Performance Not Important At All 3
Performance Very Important 1
Hybrid of Performance a Important 3
Hybrid of Performance a Very Important 5 feeling of actually going along with the music, rath
Hybrid of Performance a Very Important 2 That the narrative links or has some link to the lyri
10