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How Farming Can Help You Frame the Solution

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As a 4x entrepreneur, Leslie isn't afraid to admit that she's done a lot of things wrong on the road to getting a few things really right—including making the Inc. 500 fastest growing companies list twice for revenues generated under her leadership; co-founding an award winning pinot noir vineyard when she was 12; and being named one of Fast Company's Most Creative People in Business. Come for some killer and actionable frameworks for evaluating a business idea—and stay for the rap, agricultural, Biblical, and pop culture references. Whether you want to be an intrapreneur, entrepreneur, advisor, startup employee, or more sophisticated reader of TechCrunch... this deck promises to have something in it for you.

(Originally presented in a conversation with the NYC Salon crew over drinks and laughter at Arty's HQ in NYC on June 28, 2016)

Published in: Career

How Farming Can Help You Frame the Solution

  1. 1. HARVESTTILL LAY FALLOW SCOUT LAND SHARPEN TOOLS PLANT WEED PRUNE SHARPEN TOOLS WATER REPLANT WEED PEST CONTROL REPLANT Framing the Problem 
 Farming the Solution LIFE, CAREER, STARTUPS A conversation with the NYC Salon June 28, 2016
  2. 2. Which season are you in?
  3. 3. We cannot always be in a season of harvest. G O A L / S E A S O N F I T
  4. 4. Balance where you want to be with where you need to be. G O A L / S E A S O N F I T
  5. 5. HARVESTTILL LAY
 FALLOW SCOUT
 LAND SHARPEN
 TOOLS PLANT WEED PRUNE SHARPEN
 TOOLS WATER REPLANT WEED PEST
 CONTROL REPLANT G O A L / S E A S O N F I T
  6. 6. TILLSCOUT
 LAND SHARPEN
 TOOLS WEED P R E P A R E
  7. 7. PLANT E X E C U T E
  8. 8. PRUNE WATER WEED PEST
 CONTROL M A I N T A I N
  9. 9. PRUNE WATER WEED PEST
 CONTROL & F I X M A I N T A I N REPLANT
  10. 10. SHARPEN
 TOOLS WATER WEED PEST
 CONTROL & P R E P A R E M A I N T A I N
  11. 11. HARVEST R E J O I C E
  12. 12. LAY
 FALLOW R E S T
  13. 13. TILLSCOUT
 LAND SHARPEN
 TOOLS REPLANT & R E B O O T P L A N
  14. 14. Can you have it all?
  15. 15. 0 25 50 75 100 2000 2005 2010 2015 Love Life Career Health Family L I F E / H A P P I N E S S F I T
  16. 16. 0 25 50 75 100 2000 2005 2010 2015 Love Life Career Health Family L I F E / H A P P I N E S S F I T
  17. 17. 0 25 50 75 100 2000 2005 2010 2015 Love Life Career Health Family G R E A T P A R T N E R , A V E R A G E C A R E E R
  18. 18. The single most important career decision that a woman makes is whether she will have a life partner and who that partner is. S H E R Y L S A N D B E R G
  19. 19. 0 25 50 75 100 2000 2005 2010 2015 Love Life Career Health Family built a successful company …with a terrible partner T E R R I B L E P A R T N E R , G R E A T C A R E E R …at the cost of my health …and as a checked-out
 daughter, friend, sister
  20. 20. All that glittered was not gold. M Y L I F E 2 0 0 6 – 2 0 1 2
  21. 21. R E C O G N I T I O N H I D T H E P E R S O N A L C O S T S
  22. 22. Two really sad / funny / true stories… I . A M A D C L I E N T C A L L F R O M S P A C E O N M Y B I R T H D A Y 
 
 I I . A R I D I C U L O U S T R I P T O S P A I N
  23. 23. B L O G R E S K I N S C O P E - C R E E P S I N T O A S O C I A L N E T W O R K
  24. 24. S P E E C H I N B I L B A O B E C O M E S C R A Z Y R I D E
  25. 25. Now:
 Focus on the big rocks first.
  26. 26. 0 25 50 75 100 2000 2005 2010 2015 Love Life Career Health Family focus: 
 family,
 faith, friends, funds,
 fitness dating life: working on it
  27. 27. Should you become a founder?
  28. 28. P R O D U C T / F O U N D E R F I T “I love to shop and I love when women’s bodies of all sizes are celebrated…” PASSION
  29. 29. P R O D U C T / F O U N D E R F I T UNIQUE
 INSIGHT “When I shop online, the model is always so unrealistic. It’s hard to know how it would fit someone my size and I know I am not alone…” PASSION
  30. 30. P R O D U C T / F O U N D E R F I T UNIQUE
 INSIGHT “Having worked in ecommerce for 15 years, I know the market, the gaps, and what it will take build the solution I have in mind…” DOMAIN EXPERTISE PASSION
  31. 31. P R O D U C T / F O U N D E R F I T DOMAIN EXPERTISE PASSION NETWORK Y A S UNIQUE
 INSIGHT “I know the right people at 10 major brands that I could test my hypotheses— and have them come on as eventual launch partners…”
  32. 32. What should you build?
  33. 33. Now that you've concluded you are the right founder for the space you are pursuing, are you going after the right product? COMPARATIVE
 ADVANTAGE P R O D U C T / M A R K E T F I T
  34. 34. Does your idea take advantage of current user behaviors and technologies?
 
 Is it too early?
 Or too late? TIMING &
 TRENDS P R O D U C T / M A R K E T F I T
  35. 35. UNMET
 NEED Do existing products miss the mark? Is there a gap in the market? P R O D U C T / M A R K E T F I T
  36. 36. WILLINGNESS
 TO PAY Are people willing to pay? How much? Is it a profitable model? Can you monetize the users without losing them? P R O D U C T / M A R K E T F I T
  37. 37. P R O D U C T / M A R K E T F I T COMPARATIVE
 ADVANTAGE UNMET
 NEED WILLINGNESS
 TO PAY Y A S There are many nuances to each of these pillars and subjectivity can cloud them; be ready to test things and be wrong. TIMING &
 TRENDS
  38. 38. P R O D U C T / M A R K E T F I T L E T ’ S P L A Y ! H T T P : / / B I T . L Y / P I T C H - D E C K - M X M
  39. 39. Framings to consider using
  40. 40. Comprehension before career. J E S S E W I L L I A M S
  41. 41. Always stay gracious,
 best revenge is your paper. B E Y O N C É
  42. 42. Plan the work, work the plan. C O A C H D E E M S Y A R I A S
  43. 43. No matter how many zeroes,
 your ethics are always the same. M Y D A D
  44. 44. Politic around the ‘hood
 like your running for mayor. 5 0 C E N T
  45. 45. Be an impeccable communicator.
 In all mediums. L B
  46. 46. In your 20s: 
 Develop skills, reputation, network. L B
  47. 47. In your 30s, 40s, 50s: Nurture your skills and network;
 build wealth. L B
  48. 48. It’s all in how you frame it,
 how you sell it to yourself. P H I L K N I G H T
  49. 49. What really matters
  50. 50. Family.
  51. 51. Helping others.
  52. 52. Being kind.
  53. 53. Giving credit to others.
  54. 54. Enjoying what you do.
  55. 55. Taking responsibility.
  56. 56. Thank you! @lesliebradshaw (managing partner @madebymany) On Twitter, Insta, Snapchat, LinkedIn…

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