SlideShare a Scribd company logo
SMART
ITINERARY
SERVICES
POTENTIAL CONSUMER ANALYSIS
INTRODUCTION
THE ANALYSIS OF POTENTIAL USERS BECAME AVAILABLE
WITH A SURVEY CREATED TO VERIFY IF THE USERS HAVE
THE PROBLEMS WE BELIEVE THEY HAVE AND IF THEY ARE
INTERESTED IN OUR SERVICE.

THE SURVEY ASKED TO:
• MORE THAN 50 INTERVIEWEES;
• ALL OVER THE WORLD;
• WITH DIFFERENT AGES;
• AND MOST OF THEM WITH THE SAME PROBLEM THAT WE
COULD HELP  .
MAIN RESULTS




 • 58 PEOPLE ANSWERED THE SURVEY.




                                * tool: www.surveymonkey.com
MAIN RESULTS




 • MORE THAN 60% OF THE INTERVIEWEES TRAVEL
 ABROAD AT LEAST ONCE A YEAR.



                            * tool: www.surveymonkey.com
MAIN RESULTS




 • 70% OF OUR INTERVIEWEES HAS A MOBILE PHONE
 THAT COULD RUN OUR APPLICATION.




                             * tool: www.surveymonkey.com
MAIN RESULTS




 • 70% OF THE INTERVIEWEES WOULD USE AN
 APPLICATION LIKE THE ONE WE INTEND TO OFFER.



                              * tool: www.surveymonkey.com
MAIN RESULTS




 • ALMOST 50% OF THE INTERVIEWEES WOULD PAY AT
 LEAST US$ 2 TO HAVE THE APPLICATION.



                              * tool: www.surveymonkey.com
MAIN RESULTS
 • PEOPLE HAVE THE PROBLEM WE BELIEVED, MOST OF
 THEM ARE INTERESTED IN HAVING THE APPLICATION.

 • PEOPLE HAVE THE TECHNOLOGY REQUIRED TO RUN
 THE APPLICATION.

 • THERE IS A BIG POTENTIAL MARKET WITH THE
 APPLICATION, BECAUSE A GOOD PART OF THE PEOPLE
 WOULD PAY AT LEAST US$ 2.00 FOR IT.




                               * tool: www.surveymonkey.com

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みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
みなさんこんにちはこれ何文字まで入るの?40文字以下不可とか本当に意味わからないけどこれ限界文字数書いてないからマジでやばい文字数いけるんじゃないの?えこ...
 
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Survey ppt

  • 2. INTRODUCTION THE ANALYSIS OF POTENTIAL USERS BECAME AVAILABLE WITH A SURVEY CREATED TO VERIFY IF THE USERS HAVE THE PROBLEMS WE BELIEVE THEY HAVE AND IF THEY ARE INTERESTED IN OUR SERVICE. THE SURVEY ASKED TO: • MORE THAN 50 INTERVIEWEES; • ALL OVER THE WORLD; • WITH DIFFERENT AGES; • AND MOST OF THEM WITH THE SAME PROBLEM THAT WE COULD HELP .
  • 3. MAIN RESULTS • 58 PEOPLE ANSWERED THE SURVEY. * tool: www.surveymonkey.com
  • 4. MAIN RESULTS • MORE THAN 60% OF THE INTERVIEWEES TRAVEL ABROAD AT LEAST ONCE A YEAR. * tool: www.surveymonkey.com
  • 5. MAIN RESULTS • 70% OF OUR INTERVIEWEES HAS A MOBILE PHONE THAT COULD RUN OUR APPLICATION. * tool: www.surveymonkey.com
  • 6. MAIN RESULTS • 70% OF THE INTERVIEWEES WOULD USE AN APPLICATION LIKE THE ONE WE INTEND TO OFFER. * tool: www.surveymonkey.com
  • 7. MAIN RESULTS • ALMOST 50% OF THE INTERVIEWEES WOULD PAY AT LEAST US$ 2 TO HAVE THE APPLICATION. * tool: www.surveymonkey.com
  • 8. MAIN RESULTS • PEOPLE HAVE THE PROBLEM WE BELIEVED, MOST OF THEM ARE INTERESTED IN HAVING THE APPLICATION. • PEOPLE HAVE THE TECHNOLOGY REQUIRED TO RUN THE APPLICATION. • THERE IS A BIG POTENTIAL MARKET WITH THE APPLICATION, BECAUSE A GOOD PART OF THE PEOPLE WOULD PAY AT LEAST US$ 2.00 FOR IT. * tool: www.surveymonkey.com