Privatization Agency conducted a survey among journalist, during the month of July with an idea to examine their attitudes and opinions regarding communication with Privatization Agency.

1. SURVEY FOR JOURNALISTS
Analysis of survey results
Communications Department
July 2015

2. OVERVIEW
 Survey is designed to examine the attitudes and
opinions of journalists who track Privatization
Agency’s work
 Survey is addressed to journalist of key Serbian
print and electronic media
 Survey enclosed the period July 7 – 10, and
included 21 journalists
 Participation in survey was anonymous in order to
allow journalist to be open in answering the
questions

3. QUESTIONS
 Survey tested the satisfaction with Privatization
Agency’s cooperation, in terms of its
communication with journalists, as well as the
contents and quality of Agency’s website.
 Most questions were open for comments

4. Q1 – HOW OFTEN DO YOU REQUEST INFORMATION
FROM PRIVATIZATION AGENCY?
33.33%
47.62%
19.05%
0.00%
Once or more times
per week (7)
Once or more times
per month (10)
For period longer
than one month (4)
Rarely (0)
Most journalists, 10 out of 21, request information from Privatization
Agency once or more times per month (47.62%)

5. Q2 – ARE YOU SATISFIED WITH PROMPTNESS AND
QUALITY OF RECEIVED INFORMATION?
47.62%
52.38% Yes (10)
Ne (11)
Most journalists, 11 out of 21, are not satisfied with promptness and quality of
information received from Privatization Agency (52.38%)

6. Q3 – HOW WOULD YOU RATE THE FOLLOWING
STATEMENTS?
Strongly Agree Partly Agree Disagree TOTAL
I am satisfied with
cooperation with
Communications
Department
38.10%
8
38.10%
8
23.81%
5
21
I always get information I
seek on time
23.81%
5
52.38%
11
23.81%
5
21
Information provided by
the Agency are clear and
understandable
40.00%
8
45.00%
9
15.00%
3
20
Nothing is unclear about
the Agency; everything is
well explained and
presented to the public
25.00%
5
40.00%
8
35.00%
7
20
Journalists are mainly satisfied with cooperation with Communications Department; they are
partly satisfied with information provided; they partly agree that information provided are
understandable; they partly agree that all information are well presented to the public

7. Q4 – WHAT AREA OF PRIVATIZATION AGENCY’S
WORK IS THE LEAST UNDERSTANDABLE?*
65.00%
75.00%
55.00%
20.00%
0.00%
Privatization (13)
Bankruptcy (15)
Control (11)
FS/EF** (4)
Other (0)
According to journalists (75% of them), bankruptcy is the least understandable area of Privatization Agency’s
work.
*For this question, there was an option to choose more than one response
**FS – Free Shares, EF – Equity Fund

8. Q5 – IN WHAT WAY DO YOU USUALLY SEEK
INFORMATION FROM THE AGENCY?
19.05%
71.43%
9.52%
Phone (4)
E-mail (15)
Website (2)
Journalists, 15 out of 21, mostly request information via email (info@priv.rs)

9. Q6 – BESIDES DIRECTOR, WHICH OTHER
INTERLOCUTOR FROM THE AGENCY WOULD YOU
LIKE TO HAVE FOR AN INTERVIEW?
23.81%
76.19%
14.29%
0% 20% 40% 60% 80%
Other (3)
Director of the unit relevant to
the topic (16)
Director of Communications
Department (5)
Most of journalist, 16 out of 21, would like to have Director of the unit relevant to
the topic for an interview (76.19%)

10. Q7 – HOW OFTEN DO YOU VISIT
PRIVATIZATION AGENCY’S WEBSITE?
66.67%
28.57%
4.76%
Once or more times
per week (14)
Once or more times
per month (6)
Rarely or never (1)
Most journalist, 14 out of 21, visit PA’s website once or more
times per week (66.67%)

11. Q8 – HOW WOULD YOU RATE THE FOLLOWING
STATEMENTS?
Strongly Agree Partly Agree Disagree TOTAL
Privatization
Agency’s
website
contains all
information I
seek and it’s
user friendly
23.81%
5
61.90%
13
14.29%
3
21
Search on the
website is
simple and easy
to use; I always
find what I’m
looking for
21.05%
4
57.89%
11
21.05%
4
19
Journalists partly agree that website contains all necessary
information and that is user friendly (61.90%), and that search on
the website is easy to use (57.89%)

12. Q9 – WOULD YOU PREFER TO HAVE SPECIAL
WEBSITE SECTION FOR JOURNALISTS?
75.00%
15.00%
10.00%
Yes (15)
No (3)
Other (2)
Most respondents, 15 out of 21, would prefer to have press
section on the Privatization Agency’s website (75.00%)

13. PRIVATIZATION AGENCY’S COMMUNICATIONS DEPARTMENT WOULD LIKE TO
THANK TO ALL PARTICIPANTS IN THE SURVEY
YOUR VIEWS WILL BE OUR GUIDELINES FOR FURTHER IMPROVEMENT OF
COOPERATION WITH YOU