5. AUDIENCE
“Women speak about 20,000 words a day. That’s 13,000 more than the average man.” -Dailymail
Women
25-45 years old
Health advocates
Moms
Trendy
6. RESEARCH
Deaths USA: 2,596,993
Influenza/Pneumonia: 56,979
Source:Deaths: Final Data for 2013, tables 1, 7, 10, 20
Approximately 50% of
personal bankruptcies are
due to medical expenses.
Source: Health Affairs
+
FEAR
=
7. RESEARCH
+
In the U.S. nearly 8.7% of
people have at least one
extreme specific fear.
Source: American Psychiatric Association
We are instinctual animals
=
8. INSIGHT
Every time you’re going to do something there
is an inner voice that’s telling you whether you
should or should not do it.
9. STRATEGY
Entice women to use U-Glove at the gas
station by communicating to their inner
voice through a friendly figure.
14. 78% of U.S. adult females use
Facebook, while only 69% of
men do.
20% of women are on
Instagram, while 15% of men
are.
One fairly even split exists for
Twitter, which sees 18% of
women and 17% of men.
PHASE 1
Platforms
15. PHASE 1
Social Audit
500 followers 148 followers 71 followers
1. Use of same content in all platforms
2. No regular posting
3. Needs more facts about health and/or germs
22. PHASE 2
YOUR
INNER
BFF
LIVES
HERE.
71%OF
GAS PUMPS ARE
CONTAMINATED.
PUMP CAUTIOUSLY.
YOUR
INNER
BFF
GLOVES
YOU.
TOUCHING A GAS PUMP
IS LIKE SHAKING HANDS
WITH 13,000 PEOPLE.
YOUR
INNER
BFF
GLOVES
YOU.
71%OF
GAS PUMPS ARE
CONTAMINATED.
PUMP CAUTIOUSLY.
25. Attract: Educate: Engage: Loyalty:
How can
we help them
solve the
problem?
What would my
audience love?
What would they
find interesting?
Ask
and
Listen
Are we having
enough
conversions?
80% 20%
PHASE 1
Content Pillars
