The document outlines an upcoming communication workshop on January 20th hosted by Barbara Rogoski. The workshop will cover how to craft compelling stories and messages through effective content, storytelling, and delivery. It will teach attendees how to grab audiences within the first 60 seconds, identify problems and obstacles, and end with a clear call to action. The workshop will also provide tips for engaging virtual audiences through facial expressions, questions, and monitoring the chat. Attendees will have time to practice a 5-minute presentation and receive feedback on their content, storytelling abilities, and delivery.

1. Improve Your Communication Skills;
Tell a Better Story
Communication Workshop
January 20, 2022
With Barbara Rogoski

2. • Challenges you see in institutions (Problem)
• Cloud services (developments) (Pitch)
• Your support team – how they help (Value)
Important to you - Customer satisfaction

3. CHALLENGES

4. Today’s
Workshop
• How to craft a master script
• How to create stories that stick
• Why Hero stories matter
• How to deliver your message
• A bit about virtual

5. • Anatomy of a Brilliant Speech – CONTENT
• How to Tell the Surf Story – STORYTELLING
• How to Tell the Story – DELIVERY
SURF ADVISORS

6. Executive Presence
& Communication
Coach
Professional speaker
I help professionals to
develop their
Confidence, Courage
and Communication
skills to reach their
highest career potential
About
Barbara

7. TEDx Coach
for
more than 100
TEDx related
speakers

8. 3 Key Elements of a Great Presentation
•Content
•Storytelling
•Delivery

9. CONTENT

10. Content
• Opening WOW, Closing WOW
• Take Away Message
• What audience want to hear
• Sprinkle the YOU
• Always Have a Call to Action

11. Anatomy of
a Brilliant
Speech
• Content
• Storytelling
• Delivery
Barbara’s
Secret
Weapon

12. STORYTELLING

13. What you need to know about STORYTELLING
• GRAB THEM within the first 60 seconds
• LOGICAL and relevant
• PROBLEM 1ST - Identify the problem quickly
• OBSTACLES faced –frustration, fear
• TRANSFORMATION - What change took place
• MORAL of the story – Ending important

14. Who can be the hero?
Person
Brand Company
Team
Product
Service

15. What is YOUR Hero Story?
Moral of the Story Happily Ever After
➢ Identify problem
➢ Obstacles to overcome
➢ (Concrete)Transformation
➢ Solution you bring

16. How can this
apply to
business?
• It involves the listener in the struggle – identifies with the hero’s journey
• Have structure – begin, middle, end
• Listener feels closure and understands VALUE you bring
• A good story sticks – and they take it with them

17. Always Have an Ace (Story)
Up Your Sleeve

18. DELIVERY

19. Delivery
• Memorize the opening and
closing lines
• Pauses are your friend
• Keep an eye on your audience
• Watch for the DIP
• Microphone drop ending WITH
CONFIDENCE

20. VIRTUAL

21. Virtual Presentations Require a Different Focus

22. Engagement is your biggest challenge

23. Tips as Presenter –
to Engage Them
• Take their temperature – scroll with your mouse
• Sprinkle the YOU Statements
• Ask Questions (Have some answers, just in case)
• Tell a few stories – hero/shero, successes
• Use the chat box – have an assistant to monitor
• Facial expressions and gestures DO matter!

24. QUESTIONS?
15-minute break

25. Time to Present

26. Your Turn to
Present
5-minute presentation
-Best energy and effort
-We will give feedback
• Content
• Storytelling
• Delivery

27. Step Up Speak Up Coaching and Mentoring 2021 27
Expert Communication
Coach
Barbara Rogoski
Successful Speaker Now
Email: barbara@successfulspeakernow.com
Cell: +31623898717
LinkedIn page: Barbara Rogoski

28. Step Up Speak Up Coaching and Mentoring 2022 28
Alumni Offer for
Surf Participants
Purchase a set of hours (2,4,6 hours)
Over a 12-month period
Have Barbara as your own Personal
Coach-on-Call – Ready to help you prepare
2 hours – Euro 350.00 ex btw.
4 hours – Euro 650.00 ex btw.
6 hours – Euro 950.00 ex btw

29. You Only Get ONE Shot
to Make Your Best
Impression,
So Bring Your Best Self
to the Table!

30. Q&A
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