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and  Demand P Q S 1 D 1 D 2 D 3 S 3 S 2 “ OK, I was wrong. It is a matter of supply and demand, and now  I think you  da “man”.
Consumers   and  Producers   Feel Differently About High and Low prices Producers supply more at the higher price because the opportunity cost increases if they don’t. Consumers consume less at the  higher  price  because they now have less  money to spend. Producers supply less at lower prices.  Consumers  consume  more  at  the  lower  price  because  they  now have  more  money  to  spend. I was going to buy a Honda but this car is $4,000 cheaper.  I’m saving money at the lower price.
LAW OF SUPPLY ,[object Object],[object Object],[object Object],[object Object],A direct relationship exists between price and quantity supplied
SUPPLY DEFINED SUPPLY SCHEDULE $1 2 3 4 5 CORN Various Amounts 5 20 35 50 60 P Q S
SUPPLY DEFINED SUPPLY SCHEDULE $1 2 3 4 5 CORN Various Amounts A Series of Possible Prices … a specified time period … other things being equal 5 20 35 50 60 P Q S
GRAPHING SUPPLY 5 P Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY P Q o $5 4 3 2 1 10  20   30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY 35 P Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY P Q o $5 4 3 2 1 10  20  30  40  50   60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY P Q o $5 4 3 2 1 10  20  30  40  50  60   70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY S P Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points Connect the Points P Q S
GRAPHING SUPPLY S P Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Increases? P Q S
GRAPHING SUPPLY S P Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 Price of Corn Quantity of Corn $5 4 3 2 1 60 50 35 20 5 CORN 80 70 60 45 30 S’ Increase in Supply Increase in Quantity Supplied P Q S
GRAPHING SUPPLY S P Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Decreases? P Q S
GRAPHING SUPPLY S P Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN S’ 45 30 20 0 -- Decrease in Supply Decrease in Quantity Supplied P Q S
GRAPHING SUPPLY  WITH DEMAND S Q o $5 $4 $3 $2 $1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Combining with Demand P Q S
MARKET DEMAND & SUPPLY   7 S Q o $5 4 $3 2 1 2  4  6  8  10  12  14  16 $5 $4 $3 $2 $1 2,000 4,000 7,000 11,000 16,000 $5 $4 $3 $2 $1 12,000 10,000 7,000 4,000 1,000 D Price of Corn Quantity of Corn CORN MARKET CORN MARKET Market Clearing Equilibrium P Q D P Q S
Shortage of Face Masks for S ARS Young  Hong  Kong  ballet  dancers  wear  masks to protect themselves from SARS.  770 people died from this disease.
 
Market Supply Curve QS of Crude Oil QS 1 S “ Particular Price” $45 $11 $6 $20 $25 QS 2 QS 3 QS 4 QS 5 Price
DETERMINANTS [Shifters] OF SUPPLY ,[object Object],[object Object],[object Object],[object Object],AS3   AS1   AS2 P Supply P S 1   S 2
2.  Technological Improvement This lowers production costs &  increases “S” . Ex:  Suppose  a  new milking machine called  “ The Invisible Hand”   has  a  very soothing  effect on cows; cows  find  the  new  machine  so  “udderly”   delightful  that  they  produce  30% more milk .  This technological advance  will  cause  a  shift to the right .  “ Can’t wait till milking time.”
The cow floats on its own pocket of water, as the water bed  fits  each  cow’s  body . They are  “cool in the summer and warm in the winter .”   They  last  15-20  years.  Cost is $150.00.  The water beds are  rubber bladders  filled with 18 gallons of water and covered with  thick rubber mats  – undulated  when  the  1,400-pound  cows   shifted their weight. By conforming to the shape of the cows, the beds give the cows a  more comfortable rest. They  reduce wear and tear  on the cows’  joints  and  prevent  swelling  and   burning   of hocks (ankles). The  first ones  who come back  from  the milking parlor  fill those  water bed stalls first .  The  other  late-arriving  cows  say,  Technological Breakthrough – Cow Waterbeds “ 500 gallons of blood have to circulate thru a cow’s  udder to produce nutrients for one gallon of milk.” “ Mooooooovvvvvveeeeee over, give me that water bed.” Waterbedsforcows.com
3.  Number of Sellers ,[object Object],[object Object],[object Object],AS 3   AS 1   AS 2
Bigger Supply  of  Basketball  Games in 1968  with the   A B A D a l l a s  C h a p a r r a l s I’m going for “3”. “ Bigger supply of basketball games every week”
4.   E xpectations  about  Future Price  ,[object Object],AS 3   AS 1   AS 2 Supply Oil Prices Expected to decrease P
5.  Subsidies – free money   from “G” 6.  Taxes  – take away business  profits and decrease supply. Businesses have their  taxes increased  which moves the supply curve  to the (left/right).  Free money from the government (subsidies) induces  suppliers to supply more.
DETERMINANTS OF SUPPLY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
D 2 With Much Higher Gas Prices, What  Happens  In The  SUV/RV  Market S 1 P 1 P 2 Q 2 Q 1 D 1 8  MPG QS QD
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Quantity of Oranges R F R S R R Juicy “Orange” Prices
“ Increase  in  D ” “ Decrease in  D ” “ Increase in  S ” “ Decrease in  S ” ___1. Decrease  in  income  on  market  for  used cars . ___2. Decrease  in  income  on  market  for  new cars . ___3.  Consumer expectations  about a  price decrease . ___4.  Producer  expectations   about a  price decrease . ___5. Increase in  # of producers  on the market for  computers . ___6. Increase in  # of consumers  on the market for  used cars . ___7. Increase in  # of consumers  on the market for  new cars . ___8. Decrease  in the  price  of  movies   upon the market for   popcorn . ___9. Decrease in  business taxes   on the  market for  computers . ___10.  Consumer expectations  of a shortage of  apples . ___11. Decrease in  resource cost  on market for  computers . ___12. Increase  in  price of  wheat   upon  market for  corn . ___13.  Consumer expectations  of a shortage of cell phones. ___14.  Producers expectations  about a price increase. ___15. Increase in  income  on the market for  iPods . B B C C A A C A D C A A A A D D 1   D 2 (A) (B) (C) (D) D 1 D 2 S S S 1 S 1 S 2 S 2 D D TIMER RATNEST P 2 P 1 P 1 P 2 P 1 P2 P 2 P 1 QD 1  QD 2 QD 2   QD1 QD 1  QD2 QD 2  QD1
NS 41-53 41. Supply – quantities producers offer at each (technique/price). 42. The relationship between  price  and  QS  is (direct/inverse) and the relationship between  price  and  QD  is (direct/inverse) or opposite. 43.  The  “law of supply”   indicates that producers will offer   (less/more)   at higher prices. 44.  In  moving along a stable supply/demand curve , (income/price) is not held constant. 45. (Inelasic/Elastic) supply-when QS is  very responsive to price . 46.  (Inelastic/Elastic)   supply-when a change in price  has  little impact on QS . 47. The 3-item test for  elastic supply  is:  the item can  be made quickly, it tends to be cheap,   & it can be produced by (skilled/unskilled) workers. 48. The 3-item test for  inelastic supply  is: the item cannot be made quickly, it tends to be expensive, & (skilled/unskilled) workers. 49. An example of  inelastic supply  is (posters/computers/T-shirts). 50. An example of  elastic supply  is (HDTV/computers/T-shirts). 51. The supply curve for  elastic supply  is more (flat/vertical). 52. The supply curve for  inelastic supply  is more (flat/vertical). 53. A decrease  in the price of   cattle feed  will cause the  (D/S)   curve for  beef  to shift.
GRAPHING SUPPLY   [Change in QS] 5 P Q o $5 $4 $3 $2 $1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY   [Change in QS] P Q o $5 $4 $3 $2 $1 10  20   30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY [Change in price, so “Change in QS”] Q o $5 $4 $3 $2 $1 10  20  30  40  50  60   70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
GRAPHING SUPPLY [Change in price, so “Change in QS”] S Q o $5 $4 $3 $2 $1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points Connect the Points P Q S
GRAPHING SUPPLY S Q o $5 $4 $3 $2 $1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Increases? P Q S
GRAPHING SUPPLY [Change in S] S 1 Q o $5 $4 $3 $2 $1 10  20  30  40   50  60   70  80 Price of Corn Quantity of Corn $5 4 3 2 1 62 52 40 25 10 CORN 82 72 60 45 30 S 2 Increase in Supply Increase in QS P Q S
GRAPHING SUPPLY [Change in S] S Q o $5 4 3 2 1 10  20  30  40  50  60  70  80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Decreases? P Q S
GRAPHING SUPPLY [Change in S] S 1 Q o $5 $4 $3 $2 $1 10  20   30  40   50  60  70  80 $5 4 3 2 1 63 54 40 25 9 Price of Corn Quantity of Corn CORN S 2 46 35 20 3 -- Decrease in Supply Decrease in QS P Q S
Price Floor  –  minimum   price   [creates   surpluses ] .   $2.50 S P Q 0 14   19   24 D Surplus Such as: Minimum Wage Agricultural Price Supports The  price  has  to  be  IN  the house .  It can’t be  below  the  floor. Some call agricultural price supports  “ udder  insanity.” Price Floor-minimum price QS exceeds QD Millions of gallons per month 1.90 Price per gallon Equilibrium price for milk
Price Ceiling  -  maximum  price   [creates   shortages ] 7 S P o D Shortage Such as: Rent controls in NYC Wartime price controls Rock concert prices Super Bowl tickets The  price  has  to be  in  the house. It can’t  be above the  ceiling. Super Bowl T icket  P rices E-Bay 1967 - $12.00   2004 - $500   $2-6,000 Reliant Stadium NFL could raise the price & make another $150 M but the average man couldn’t attend. 2.5 3 Price Ceiling-maximum price QD exceeds QS Millions  of  Dwellings Rented $2,000 1,200 3.5 NYC Rent Controls

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Supply Shifters

  • 1. and Demand P Q S 1 D 1 D 2 D 3 S 3 S 2 “ OK, I was wrong. It is a matter of supply and demand, and now I think you da “man”.
  • 2. Consumers and Producers Feel Differently About High and Low prices Producers supply more at the higher price because the opportunity cost increases if they don’t. Consumers consume less at the higher price because they now have less money to spend. Producers supply less at lower prices. Consumers consume more at the lower price because they now have more money to spend. I was going to buy a Honda but this car is $4,000 cheaper. I’m saving money at the lower price.
  • 3.
  • 4. SUPPLY DEFINED SUPPLY SCHEDULE $1 2 3 4 5 CORN Various Amounts 5 20 35 50 60 P Q S
  • 5. SUPPLY DEFINED SUPPLY SCHEDULE $1 2 3 4 5 CORN Various Amounts A Series of Possible Prices … a specified time period … other things being equal 5 20 35 50 60 P Q S
  • 6. GRAPHING SUPPLY 5 P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 7. GRAPHING SUPPLY P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 8. GRAPHING SUPPLY 35 P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 9. GRAPHING SUPPLY P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 10. GRAPHING SUPPLY P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 11. GRAPHING SUPPLY S P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points Connect the Points P Q S
  • 12. GRAPHING SUPPLY S P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Increases? P Q S
  • 13. GRAPHING SUPPLY S P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 Price of Corn Quantity of Corn $5 4 3 2 1 60 50 35 20 5 CORN 80 70 60 45 30 S’ Increase in Supply Increase in Quantity Supplied P Q S
  • 14. GRAPHING SUPPLY S P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Decreases? P Q S
  • 15. GRAPHING SUPPLY S P Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN S’ 45 30 20 0 -- Decrease in Supply Decrease in Quantity Supplied P Q S
  • 16. GRAPHING SUPPLY WITH DEMAND S Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Combining with Demand P Q S
  • 17. MARKET DEMAND & SUPPLY 7 S Q o $5 4 $3 2 1 2 4 6 8 10 12 14 16 $5 $4 $3 $2 $1 2,000 4,000 7,000 11,000 16,000 $5 $4 $3 $2 $1 12,000 10,000 7,000 4,000 1,000 D Price of Corn Quantity of Corn CORN MARKET CORN MARKET Market Clearing Equilibrium P Q D P Q S
  • 18. Shortage of Face Masks for S ARS Young Hong Kong ballet dancers wear masks to protect themselves from SARS. 770 people died from this disease.
  • 19.  
  • 20. Market Supply Curve QS of Crude Oil QS 1 S “ Particular Price” $45 $11 $6 $20 $25 QS 2 QS 3 QS 4 QS 5 Price
  • 21.
  • 22. 2. Technological Improvement This lowers production costs & increases “S” . Ex: Suppose a new milking machine called “ The Invisible Hand” has a very soothing effect on cows; cows find the new machine so “udderly” delightful that they produce 30% more milk . This technological advance will cause a shift to the right . “ Can’t wait till milking time.”
  • 23. The cow floats on its own pocket of water, as the water bed fits each cow’s body . They are “cool in the summer and warm in the winter .” They last 15-20 years. Cost is $150.00. The water beds are rubber bladders filled with 18 gallons of water and covered with thick rubber mats – undulated when the 1,400-pound cows shifted their weight. By conforming to the shape of the cows, the beds give the cows a more comfortable rest. They reduce wear and tear on the cows’ joints and prevent swelling and burning of hocks (ankles). The first ones who come back from the milking parlor fill those water bed stalls first . The other late-arriving cows say, Technological Breakthrough – Cow Waterbeds “ 500 gallons of blood have to circulate thru a cow’s udder to produce nutrients for one gallon of milk.” “ Mooooooovvvvvveeeeee over, give me that water bed.” Waterbedsforcows.com
  • 24.
  • 25. Bigger Supply of Basketball Games in 1968 with the A B A D a l l a s C h a p a r r a l s I’m going for “3”. “ Bigger supply of basketball games every week”
  • 26.
  • 27. 5. Subsidies – free money from “G” 6. Taxes – take away business profits and decrease supply. Businesses have their taxes increased which moves the supply curve to the (left/right). Free money from the government (subsidies) induces suppliers to supply more.
  • 28.
  • 29. D 2 With Much Higher Gas Prices, What Happens In The SUV/RV Market S 1 P 1 P 2 Q 2 Q 1 D 1 8 MPG QS QD
  • 30.
  • 31. “ Increase in D ” “ Decrease in D ” “ Increase in S ” “ Decrease in S ” ___1. Decrease in income on market for used cars . ___2. Decrease in income on market for new cars . ___3. Consumer expectations about a price decrease . ___4. Producer expectations about a price decrease . ___5. Increase in # of producers on the market for computers . ___6. Increase in # of consumers on the market for used cars . ___7. Increase in # of consumers on the market for new cars . ___8. Decrease in the price of movies upon the market for popcorn . ___9. Decrease in business taxes on the market for computers . ___10. Consumer expectations of a shortage of apples . ___11. Decrease in resource cost on market for computers . ___12. Increase in price of wheat upon market for corn . ___13. Consumer expectations of a shortage of cell phones. ___14. Producers expectations about a price increase. ___15. Increase in income on the market for iPods . B B C C A A C A D C A A A A D D 1 D 2 (A) (B) (C) (D) D 1 D 2 S S S 1 S 1 S 2 S 2 D D TIMER RATNEST P 2 P 1 P 1 P 2 P 1 P2 P 2 P 1 QD 1 QD 2 QD 2 QD1 QD 1 QD2 QD 2 QD1
  • 32. NS 41-53 41. Supply – quantities producers offer at each (technique/price). 42. The relationship between price and QS is (direct/inverse) and the relationship between price and QD is (direct/inverse) or opposite. 43. The “law of supply” indicates that producers will offer (less/more) at higher prices. 44. In moving along a stable supply/demand curve , (income/price) is not held constant. 45. (Inelasic/Elastic) supply-when QS is very responsive to price . 46. (Inelastic/Elastic) supply-when a change in price has little impact on QS . 47. The 3-item test for elastic supply is: the item can be made quickly, it tends to be cheap, & it can be produced by (skilled/unskilled) workers. 48. The 3-item test for inelastic supply is: the item cannot be made quickly, it tends to be expensive, & (skilled/unskilled) workers. 49. An example of inelastic supply is (posters/computers/T-shirts). 50. An example of elastic supply is (HDTV/computers/T-shirts). 51. The supply curve for elastic supply is more (flat/vertical). 52. The supply curve for inelastic supply is more (flat/vertical). 53. A decrease in the price of cattle feed will cause the (D/S) curve for beef to shift.
  • 33. GRAPHING SUPPLY [Change in QS] 5 P Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 34. GRAPHING SUPPLY [Change in QS] P Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 35. GRAPHING SUPPLY [Change in price, so “Change in QS”] Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points P Q S
  • 36. GRAPHING SUPPLY [Change in price, so “Change in QS”] S Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN Plot the Points Connect the Points P Q S
  • 37. GRAPHING SUPPLY S Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Increases? P Q S
  • 38. GRAPHING SUPPLY [Change in S] S 1 Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 Price of Corn Quantity of Corn $5 4 3 2 1 62 52 40 25 10 CORN 82 72 60 45 30 S 2 Increase in Supply Increase in QS P Q S
  • 39. GRAPHING SUPPLY [Change in S] S Q o $5 4 3 2 1 10 20 30 40 50 60 70 80 $5 4 3 2 1 60 50 35 20 5 Price of Corn Quantity of Corn CORN What if Supply Decreases? P Q S
  • 40. GRAPHING SUPPLY [Change in S] S 1 Q o $5 $4 $3 $2 $1 10 20 30 40 50 60 70 80 $5 4 3 2 1 63 54 40 25 9 Price of Corn Quantity of Corn CORN S 2 46 35 20 3 -- Decrease in Supply Decrease in QS P Q S
  • 41. Price Floor – minimum price [creates surpluses ] . $2.50 S P Q 0 14 19 24 D Surplus Such as: Minimum Wage Agricultural Price Supports The price has to be IN the house . It can’t be below the floor. Some call agricultural price supports “ udder insanity.” Price Floor-minimum price QS exceeds QD Millions of gallons per month 1.90 Price per gallon Equilibrium price for milk
  • 42. Price Ceiling - maximum price [creates shortages ] 7 S P o D Shortage Such as: Rent controls in NYC Wartime price controls Rock concert prices Super Bowl tickets The price has to be in the house. It can’t be above the ceiling. Super Bowl T icket P rices E-Bay 1967 - $12.00 2004 - $500 $2-6,000 Reliant Stadium NFL could raise the price & make another $150 M but the average man couldn’t attend. 2.5 3 Price Ceiling-maximum price QD exceeds QS Millions of Dwellings Rented $2,000 1,200 3.5 NYC Rent Controls