2. Retailmeans selling of goods to the end
consumer
Comprises of all activities involved in
selling of goods / services directly to the end
consumer
Retailer –A person who buys in bulk but
resells in small quantities to the consumers
5. 1.Mom-and-pop stores: These stores are
generally family owned business catering to
small sections of society. They are
small, individually run and handled outlets.
2.Hypermarket or Super market-These are
generally large, self service outlet, offering
variety of categories with deep assortments.
Example-Big Bazaar
6.
7. The first Big Bazaar store with an area of
about 24000 square ft. Opened in various
areas .Big Bazaar is a part of Future Group is
currently driving a number of initiatives.
Big Bazaar store offers more than 100 stores
all over the country
8. 1. C.R.M.-All processes that focus on
interface between the firm and its customers
a) Market
b)price
c)sell
2.I.S.C.M.-All processes that are internal to
the firm
a)Strategic planning
b)demand planning
c)supply plannin
11. supply chain operation of Retail store &
Traditional outlets we conduct market
survey, for traditional outlets we have visited
Grah Purti store in, Jaipur, owner is Mr. Vikas
Jain,
This outlet is single floor with 500 squar ft
area & provides grocery products
12. They don’t have proper schedule for day to day
activities.
No focus on inventory management because they
have to make a separate department which
includes higher cost.
Optimum utilization of resources was not there
They are only focusing on distributors rather
than whole supply chain process
Processes involved in Kirana Store
Customer management & selling
Inventory & stock management
Ordering to supplier
Customer relationship management
