Marketing Management


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PPt on Marketing Management - Retail Management and India

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Marketing Management

  1. 1. Marketing Management<br />
  2. 2. INDIAN RETAIL SECTOR<br /><ul><li>Expanding & Modernizing.
  3. 3. Exploring New Horizons.</li></li></ul><li>Is Indian Retail a Blue ocean?<br /><ul><li> Value.
  4. 4. Communicaton.
  5. 5. Market-Market.</li></li></ul><li>MILE STONES<br /><ul><li>Indian retail sector is developing at the rate of 13% per annum.
  6. 6. Indian retail industry in 2011-2012 is estimated to be of US $ 590 billion.</li></li></ul><li>MILE STONES<br /><ul><li>Unorganized retail in India is developing at the rate of 10% per annum.
  7. 7. Unorganized retail in India is supposed to be of $ 456 billion in 2011-201.</li></li></ul><li>MILE STONES<br /><ul><li>Organized retail is developing at the rate of 40-45 % per annum.
  8. 8. Organized retail is estimated to attain 16% share of total retail by 2011-2012. </li></li></ul><li> Proposed list of the topics<br />Inventory management by rural malls with special reference to “CHOUPAL SAGAR”.<br />Rural malls – With respect to activist school of thoughts. <br />Rural Malls- As a stimulus in economic development of Indore / any other city.<br />Issue and problem faced by retail firms at Indore/ other city.<br />Importance of shelf display or display location at retail stores.<br />Retail consumer behavior (FMCG industry).<br />Retailing and market dynamics.<br />Indian retail sector (special ref. to Indore/ other city)- shift from Unorganized <br /> retail to organized retail.<br />Impact of multinational retail players on Madhya Pradesh (any other state) <br /> retail business.<br />Role of in-house brands/Private labels of retailers on Indian retail sector.<br />Is organized retail a threat to local retailers.<br />Retailing- Attaining competitive Advantage by “Umbrella marketing”.<br />Retailing and Service sector or Retailing of services.<br />
  9. 9. Expected Outcome<br /><ul><li>Coexistence of Organized & Unorganized retail.
  10. 10. Effects on consumer.
  11. 11. Effects on farmer.
  12. 12. Effects on Manufacturer.
  13. 13. Effects on Intermediaries.
  14. 14. Employment Opportunities.
  15. 15. Economic growth.</li></li></ul><li>marketing research<br />
  16. 16. Proposed list of the topics<br /> Proposed list of the topics<br />A critical analysis of implementation of CRM (customer relationship management) in LIC OF INDIA and its impact on generating new business.<br /> Sales performance management: an empirical study of the product manufacturing and marketing company in Madhya Pradesh. <br />A critical analysis of management education marketing in and around Indore and its impact on changing consumer behavior.<br /> Customer acceptance of shopping malls as a new Channel of Distribution and how does it affect their buying behavior.<br />A critical analysis of implementation of CRM (customer relationship management) in a mega mall shopping store with special reference to Pantaloons Big bazaar, or Globus.<br />The impact of technology innovation on hotel industry marketing in and around Indore and its contribution to generate higher sales of hotel room and other facilities’.<br /> A critical analysis of tools adopted for Marketing of tourist services in Madhya Pradesh by Madhya Pradesh Tourism Corporation. <br />Marketing of knowledge management and its support systems by a software marketing company based in Indore.<br />Marketing of financial products by Angle Broking.<br />Managing marketing channel’s continuity and loyalty in competitive business environment by a product manufacturing and marketing company- maintaining healthy buyer seller relationship an empirical study. <br />