Tanvir Hossain
B.Com Hon’s,MBS (Accounting), MBA, PGDFM, PGdMC, ITP, CFC
MPA in International Economics Relations,
Senior Management Counsellor, BIM
01726-134400, tanvir.fm@gmail.com
Theory of Supply and
Demand
2.
Markets
In economics,a market is not a place but rather a
group of buyers and sellers with the potential to
trade with each other
Market is defined not by its location but by its
participants
First step in an economic analysis is to define and
characterize the market or collection of markets to
analyze
Economists think of the economy as a collection
of individual markets
2
3.
How Broadly ShouldWe Define The Market
Defining the market often requires economists to
group things together
Aggregation is the combining of a group of distinct
things into a single whole
Markets can be defined broadly or narrowly,
depending on our purpose
How broadly or narrowly markets are defined is
one of the most important differences between
Macroeconomics and Microeconomics
3
4.
Defining Macroeconomic Markets
Goods and services are aggregated to the highest
levels
Macro models lump all consumer goods into the
single category “consumption goods”
Macro models will also analyze all capital goods as
one market
Macroeconomists take an overall view of the
economy without getting bogged down in details
4
5.
Defining Microeconomic Markets
Markets are defined narrowly
Focus on models that define much more specific
commodities
Always involves some aggregation
But stops it reaches the highest level of generality
that macroeconomics investigates
5
6.
Buyers and Sellers
Buyers and sellers in a market can be
Households
Business firms
Government agencies
All three can be both buyers and sellers in the same
market, but are not always
For purposes of simplification we will
usually follow these guidelines
In markets for consumer goods, we’ll view
business firms as the only sellers, and
households as only buyers
In most of our discussions, we’ll be leaving out
the “middleman”
6
7.
Using Supply andDemand
Supply and demand model is designed
to explain how prices are determined in
competitive markets
Supply and demand is one of the most
versatile and widely used models in the
economist’s tool kit
7
8.
Demand
A household’squantity demanded of a good
Specific amount household would choose to buy
over some time period, given
A particular price that must be paid for the good
All other constraints on the household
Market quantity demanded (or quantity
demanded) is the specific amount of a good
that all buyers in the market would choose to
buy over some time period, given
A particular price they must pay for the good
All other constraints on households
8
9.
Quantity Demanded
Impliesa choice
How much households would like to buy when they take into
account the opportunity cost of their decisions?
Is hypothetical
Makes no assumptions about availability of the good
How much would households want to buy, at a specific price,
given real-world limits on their spending power?
Stresses price
Price of the good is one variable among many that influences
quantity demanded
We’ll assume that all other influences on demand are held
constant, so we can explore the relationship between price
and quantity demanded
9
10.
The Law ofDemand
The price of a good rises and everything else
remains the same, the quantity of the good
demanded will fall
The words, “everything else remains the same” are
important
In the real world many variables change
simultaneously
However, in order to understand the economy we must
first understand each variable separately
Thus we assume that, “everything else remains the
same,” in order to understand how demand reacts to
price
10
11.
The Demand Schedule
Demand schedule
A list showing the quantity of a good that
consumers would choose to purchase at different
prices, with all other variables held constant
Demand V.S. Quantities demanded
- demand is the entire relationship between
price and quantity
- quantities demanded are specific amount of
goods buyers want to buy at a specific price
11
12.
The Demand Curve
The market demand curve (or just demand
curve) shows the relationship between the price
of a good and the quantity demanded , holding
constant all other variables that influence
demand
Each point on the curve shows the total quantity
buyers would choose to buy at a specific price
Law of demand tells us that demand curves
virtually always slope downward
12
13.
13
Number of Bottles
perMonth
Price per
Bottle
A
B
Tk.4.00
2.00
D
40,000 60,000
At Tk.2.00 per bottle,
60,000 bottles are
demanded (point B).
When the price is Tk.4.00 per
bottle, 40,000 bottles are
demanded (point A).
14.
“Shifts” vs. “MovementsAlong” The
Demand Curve
Move along the demand curve
From a change in the price of the good we
analyze
In Figure 1
A fall in price would cause a movement to the right along the
demand curve (point A to B)
See figure 2 in the next slide
14
“Shifts” vs. “MovementsAlong” The
Demand Curve
Shift of demand curve
a change in other things than price of the good
causes a shift in the demand curve itself, for
example, income
In Figure 3
Demand curve has shifted to the right of the old
curve as income has risen
A change in any variable that affects demand—
except for the good’s price—causes the demand
curve to shift
16
17.
17
B C
Tk.2.00
60,000 80,000
D1
D2
Anincrease in income
shifts the demand curve for
maple syrup from D1 to D2.
Number of Bottles
per Month
Price per
Bottle
At each price, more bottles
are demanded after the
shift
18.
“Change in QuantityDemanded” vs.
“Change in Demand”
Language is important when discussing demand
“Quantity demanded” means
A particular amount that buyers would choose to buy at a
specific price
It is a number represented by a single point on a demand
curve
When a change in the price of a good moves us along a
demand curve, it is a change in quantity demand
The term demand means
The entire relationship between price and quantity demanded
—and represented by the entire demand curve
When something other than price changes, causing the entire
demand curve to shift, it is a change in demand
18
19.
Income: Factors ThatShift The Demand
Curve
An increase in income has effect of shifting
demand for normal goods to the right
However, a rise in income shifts demand for
inferior goods to the left
A rise in income will increase the demand for a
normal good, and decrease the demand for an
inferior good
Normal good and inferior good are defined by
the relation between demand and income
19
20.
Wealth: Factors ThatShift The Demand
Curve
Your wealth—at any point in time—is the total
value of everything you own minus the total
dollar amount you owe
- Example
An increase in wealth will
Increase demand (shift the curve rightward) for a
normal good
Decrease demand (shift the curve leftward) for an
inferior good
20
21.
Prices of RelatedGoods: Factors that Shift
the Demand Curve
Substitute—good that can be used in place of
some other good and that fulfills more or less the
same purpose
Example
A rise in the price of a substitute increases the demand
for a good, shifting the demand curve to the right
Complement—used together with the good we
are interested in
Example
A rise in the price of a complement decreases the
demand for a good, shifting the demand curve to the
left
21
22.
Other Factors ThatShift the Demand Curve
Population
As the population increases in an area
Number of buyers will ordinarily increase
Demand for a good will increase
Expected Price
An expectation that price will rise (fall) in the future shifts
the current demand curve rightward (leftward)
Tastes
Combination of all the personal factors that go into
determining how a buyer feels about a good
When tastes change toward a good, demand increases, and
the demand curve shifts to the right
When tastes change away from a good, demand decreases,
and the demand curve shifts to the left
22
23.
Small Summary
-- FactorsAffecting Demand
Price (depends on good’s nature: normal, inferior
or Giffen)
Income (depends on good’s nature: normal or
inferior)
Wealth (depends on good’s nature)
Prices of substitutes (positively related)
Prices of complements (negatively related)
Population (positively related)
Expected price (positively related)
Tastes (positively related)
23
24.
24
Quantity
Price
D2
D1
Entire demand curveshifts
rightward when:
• income or wealth ↑
• price of substitute ↑
• price of complement ↓
• population ↑
• expected price ↑
• tastes shift toward good
25.
25
Quantity
Price
D1
D2
Entire demand curveshifts
leftward when:
• income or wealth ↓
• price of substitute ↓
• price of complement ↑
• population ↓
• expected price ↓
• tastes shift toward good
26.
Supply
A firm’squantity supplied of a good is the
specific amount its managers would choose to
sell over some time period, given
A particular price for the good
All other constraints on the firm
Market quantity supplied (or quantity
supplied) is the specific amount of a good that
all sellers in the market would choose to sell
over some time period, given
A particular price for the good
All other constraints on firms
26
27.
Quantity Supplied
Impliesa choice
Quantity that gives firms the highest possible profits when they
take account of the constraints presented to them by the real
world
Is hypothetical
Does not make assumptions about firms’ ability to sell the good
How much would firms’ managers want to sell, given the price
of the good and all other constraints they must consider?
Stresses price
The price of the good is just one variable among many that
influences quantity supplied
We’ll assume that all other influences on supply are held
constant, so we can explore the relationship between price and
quantity supplied
27
28.
The Law ofSupply
States that when the price of a good rises and
everything else remains the same, the quantity of
the good supplied will rise
The words, “everything else remains the same” are
important
In the real world many variables change
simultaneously
However, in order to understand the economy we must
first understand each variable separately
We assume “everything else remains the same” in
order to understand how supply reacts to price
28
29.
The Supply Scheduleand The Supply Curve
Supply schedule—shows quantities of a good or
service firms would choose to produce and sell at
different prices, with all other variables held
constant
Supply curve—graphical depiction of a supply
schedule
Shows quantity of a good or service supplied at
various prices, with all other variables held
constant
29
30.
30
F
G
2.00
S
40,000 60,000
Tk.4.00
At Tk.4.00per bottle,
quantity supplied is
60,000 bottles (point G).
When the price is Tk.2.00
per bottle, 40,000 bottles
are supplied (point F).
Number of Bottles
per Month
Price per
Bottle
31.
Shifts vs. MovementsAlong the Supply Curve
A change in the price of a good causes a
movement along the supply curve
In Figure 6
A rise (fall) in price would cause a rightward (leftward)
movement along the supply curve
A drop in transportation costs will cause a
shift in the supply curve itself
In Figure 7
Supply curve has shifted to the right of the old curve as
transportation costs have dropped
A change in any variable that affects supply—except for
the good’s price—causes the supply curve to shift
31
32.
32
S2
G
J
S1
60,000
Tk.4.00
80,000
A decrease intransportation
costs shifts the supply curve for
maple syrup from S1 to S2.
Number of Bottles
per Month
Price per
Bottle
At each price, more bottles
are supplied after the shift
33.
Factors That Shiftthe Supply Curve
Input prices
A fall (rise) in the price of an input causes an increase
(decrease) in supply, shifting the supply curve to the
right (left)
Price of Related Goods
When the price of a related good rises (falls), the
supply curve for the good in question shifts leftward
(rightward)
Technology
Cost-saving technological advances increase the
supply of a good, shifting the supply curve to the right
33
34.
Factors That Shiftthe Supply Curve
Number of Firms
An increase (decrease) in the number of sellers—
with no other changes—shifts the supply curve to
the right (left)
Expected Price
An expectation of a future price increase
(decrease) shifts the current supply curve to the
left (right)
34
35.
Factors That Shiftthe Supply Curve
Changes in weather
Favorable weather
Increases crop yields
Causes a rightward shift of the supply curve for that crop
Unfavorable weather
Destroys crops
Shrinks yields
Shifts the supply curve leftward
Other unfavorable natural events may effect
all firms in an area
Causing a leftward shift in the supply curve
35
36.
36
P2
Q3 Q1 Q2
P1
P3
Quantity
PricePrice increase moves
us rightward along
supply curve
S
Price decrease
moves us leftward
along supply curve
37.
37
Quantity
Price
S2
S1
Entire supply curveshifts
rightward when:
• price of input ↓
• price of related good ↓
• number of firms ↑
• expected price ↑
• technological advance
• favorable weather
Summary: Factors ThatShift The Supply
Curve
The short list of shift-variables for supply that
we have discussed is far from exhaustive
In some cases, even the threat of such events
can cause serious effects on production
Basic principle is always the same
Anything that makes sellers want to sell more or
less of a good at any given price will shift supply
curve
39
40.
Equilibrium: Putting Supplyand Demand
Together
When a market is in equilibrium
Both price of good and quantity bought and sold
have settled into a state of rest
The equilibrium price and equilibrium quantity
are values for price and quantity in the market
but, once achieved, will remain constant
Unless and until supply curve or demand curve shifts
The equilibrium price and equilibrium
quantity can be found on the vertical and
horizontal axes, respectively
At point where supply and demand curves cross
40
41.
Figure 11: MarketEquilibrium
41
E
H
J
1.00
Tk.3.00
D
S
50,000 75,000
25,000
Excess Demand
4. until price reaches its
equilibrium value of
Tk.3.00 .
2. causes the price
to rise . . .
3. shrinking the
excess demand . . .
1. At a price of Tk.1.00 per
bottle an excess demand
of 50,000 bottles . . .
Number of Bottles
Price per
Bottle
42.
Excess Demand
Excessdemand
At a given price, the excess of quantity demanded
over quantity supplied
Price of the good will rise as buyers compete
with each other to get more of the good than is
available
Example: does the irrational fare structure of the
CNGs in Dhaka represent excess demand?
42
43.
Figure 12: ExcessSupply and Price Adjustment
43
3. shrinking the
excess supply . . .
K L
E
3.00
D
S
Tk.5.00
50,000
35,000 65,000
Excess Supply at Tk.5.00
2. causes the
price to drop,
4. until price reaches its
equilibrium value of
Tk.3.00.
Number of Bottles
per Month
Price per
Bottle
1. At a price of Tk.5.00 per
bottle an excess supply
of 30,000 bottles . . .
44.
Excess Supply
ExcessSupply
At a given price, the excess of quantity supplied
over quantity demanded
Price of the good will fall as sellers compete with
each other to sell more of the good than buyers
want
44
45.
Solve for EquilibriumAlgebraically
Suppose that demand is given by the equation
,
where is quantity demanded, P is the price of
the good. Supply is given by where
is quantity supplied.
What is the equilibrium price and quantity?
45
P
QD
10
140
P
QS
5
80
D
Q
s
Q
46.
Income Rises: WhatHappens When Things
Change
Income rises, causing an increase in demand
Rightward shift in the demand curve causes
rightward movement along the supply curve
Equilibrium price and equilibrium quantity both
rise
Shift of one curve causes a movement along the
other curve to new equilibrium point
46
47.
47
1. An increasein
demand . . .
E
F'
3.00
D1
D2
S
Tk.4.00
50,000 60,000
3. to a new
equilibrium.
5. and equilibrium quantity
increases too.
2. moves us along
the supply
curve . . .
Number of Bottles of
Maple Syrup
Price per
Bottle
4. Equilibrium
price
increases
48.
A Cyclone Hits:What Happens When Things
Change
A cyclone causes a decrease in supply
Weather is a shift variable for supply curve
Any change that shifts the supply curve leftward in a
market will increase the equilibrium price
And decrease the equilibrium quantity in that market
48
49.
Figure 14: AShift of Supply and A New Equilibrium
49
E'
E
3.00
D
Tk.5.00
50,000
35,000
S2 S1
Number of Bottles
Price per
Bottle
50.
Using Supply andDemand: The Invasion of
Kuwait
Why did Iraq’s invasion of Kuwait cause the
price of oil to rise?
Immediately after the invasion, United States led a
worldwide embargo on oil from both Iraq and
Kuwait
A significant decrease in the oil industry’s
productive capacity caused a shift in the supply
curve to the left
Price of oil increased
50
51.
Figure 15: TheMarket For Oil
51
P2
D
E'
P1
E
Q2 Q1
S2
S1
Barrels of Oil
Price per
Barrel of Oil
52.
Using Supply andDemand: The Invasion of
Kuwait
Why did the price of natural gas rise as well?
Oil is a substitute for natural gas
Rise in the price of a substitute increases demand
for a good
Rise in price of oil caused demand curve for
natural gas to shift to the right
Thus, the price of natural gas rose
52
53.
Figure 16: TheMarket For Natural Gas
53
Cubic Feet of
Natural Gas
Price per Cubic
Foot of Natural
Gas
P4
P3
F
Q3 Q4
S
D2
F'
D1
54.
54
1. An increasein
supply . . .
2. and a decrease
in demand . . .
5. and quantity
decreased as well.
A
B
Tk.400
D2003
S2002
S2003
D2002
Tk.500
2.45 3.33 Millions of Handheld PCs
per Quarter
Price per
Handheld
PC
4. Price
decreased . . .
3. moved the market to
a new equilibrium.
55.
Summaries
Through the studyof the chapter, we are now able to
Characterize a market.
Use a demand schedule and a demand curve to
demonstrate the law of demand.
Explain the difference between a change in demand (shift of
the curve) and a change in quantity demanded (movement
along the curve).
List the factors that will lead to a change in demand, and
give examples of each.
Similar analysis for supply side.
Explain how equilibrium price and quantity are
determined in a competitive market.
Explain what will happen in a competitive market after a
shift in the supply curve, the demand curve, or both.
55
56.
Task 1
Ifthe demand function is
Q = 200 – 10P
what is the quantity demanded if the price is
Taka 12?
56
57.
Task 2
Ifthe supply function is
Q = -100 + 10P
what is quantity supplied if the price is Taka
12?
57
59.
Task 4
thefollowing function describes the
demand for a company that makes
shopping bags.
Q = 1000 – 50P ; where Q is number of bags
sold and P is price.
a) how many bags could be sold at Taka
12 each?
b) what price would the consumers pay to
buy 500 bags?
59
60.
Task 5
thefollowing relations describe monthly demand and
supply for a good “X”.
Qd = 3000 – 10P
Qs = -1000 + 15P
a) at what price would the quantity demanded equal
zero?
b) at what price would the quantity supplied equal zero?
c) plot the supply and demand curves
d) what is the equilibrium price?
e) if the demand shifts to Qd = 3500 – 10P, then what is the
new equilibrium price?
60
#10 Consider an example from our real life: the price of laptop decreases, how is the total number of computer bought changed?
#12 Emphasize the “other things constant”
Emphasize the price influence
Exercise and example:
- Illustrate the example of maple syrup in the textbook – how to draw the graph? what is the relations? Is it the linear relation?
#13 Maple syrup example
Horizontal axis;
Vertical axis
Points A and B, interpretation
Negative relations
Move along the curve – price change