This document provides steps to supercharge your LinkedIn profile and marketing. Step 1 is to optimize your profile by customizing the public view, adding a badge to websites and blogs, improving links, SEO, and showcasing work samples. Step 2 is to grow your network by using OpenLink messages, exporting connections, using groups, and advanced search. Step 3 is to market your business on LinkedIn by optimizing your company page, creating showcase pages, using LinkedIn Pulse for news, experimenting with ads, checking group stats, creating your own group, and publishing content and building a follow button.

1. Supercharging your

2. Step 1
Optimising your profile

3. 1. Optimising your Profile
• Customise your public profile
http://www.linkedin.com/profile/public-profile-settings
• Create a profile badge for your website / blog
http://www.linkedin.com/profile/profile-badges
• Improve your blog and website links
• SEO your profile
• Show off your work samples
• Get endorsed

4. Step 2
Growing your Network

5. 2. Growing your Network
• Use Openlink to send messages
• Export your connections
• Leverage LinkedIn Groups
• @mention tag
• Use advanced search

6. Step 3
Marketing your Business on LinkedIn

7. 3. Marketing your Business
• Optimise your Company Page
• Create showcase pages
• Use LinkedIn Pulse to keep track of industry news
• Experiment with LinkedIn Ads
• Check out Group Stats
• Create your own LinkedIn group
• Publish content to LinkedIn Pulse
http://specialedition.linkedin.com/publishing/
• Build a company follow button
https://developer.linkedin.com/plugins/follow-company

8. • Customise your public profile
http://www.linkedin.com/profile/public-profile-settings
• Create a profile badge for your website / blog
http://www.linkedin.com/profile/profile-badges
• Publish content to LinkedIn Pulse
http://specialedition.linkedin.com/publishing/
• Build a company follow button
https://developer.linkedin.com/plugins/follow-company